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Data and Demand Gen – what’s new?

Jackie Walts

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. I recommend reading articles from the knowledge base or attending one of the “new features” webinars. New AI tools have made it easier and less expensive and there are more vendors to choose from.

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The State of Demand Generation

The Effective Marketer

A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012. Why is demand generation so important? Create sufficient content (how can we possibly keep up with demand for content?).

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. The good news is that more martech vendors appear to be up to the challenge in providing resources for new users and more experienced marketers. Obtain Certifications.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Enterprise Knowledge Bases. A knowledge base is a collection of articles, guides, FAQs, and discussion boards where users can find answers about your products and the pain points you can resolve. Many of these customers can also be quite demanding. Customer identification is automated based on interaction history.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. 3: Elevate Prospecting Performance to a Whole New Level.

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It’s time to prioritize customer experience in B2B

Martech

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. This requires transparent and comprehensive information from vendors. Use a knowledge center to provide consistent answers. Clunky interfaces and slow responses won’t cut it anymore. And why shouldn’t they?

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7 Simple Tips to Help You Get Started With Artificial Intelligence in Digital Marketing

Martech Advisor

Increase your AI knowledge base. You could also collaborate directly with your software vendor, obtaining information on how they plan to incorporate AI in their technology roadmap. Your existing vendors may already have AI capabilities – Google, for instance, is known for its outstanding innovations in AI for marketing.