KoMarketing Associates

JUNE 11, 2020

Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. The most common barriers associated with email marketing were click-through rates (53%), open rates (42%) and list fatigue (36%).

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. That being said, statistics suggest that there are still many barriers associated with email marketing.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 99

Work Management Marketing Automation Services Marketing Management Deliverability 99

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Although these statistics are par for the course when you increase frequency, they are enough to scare off the “I told you so” crowd. Which test won? campaigns) to opt out.

Click Rate 101

Click Rate Budget Programs Case Studies Open Rate 101

Webbiquity

SEPTEMBER 27, 2019

But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Deliverability. Image credit: Marketo. Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

Zoominfo

JUNE 26, 2019

Your bounce rate was astronomical and barely anyone engaged with the campaign. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. 8 Steps to Improve Your Email Deliverability Rate. This is a marketer’s worst nightmare. The likely culprit? A bad email reputation.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Litmus

JULY 8, 2021

Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

SendX

MAY 21, 2021

Strong points Good features in your budget Segmentations and advanced automation Website tracking Deliverability Booster (Opti-Send Tech) Website forms, page targeting & form automation Prices The pricing is based on the number of subscribers. Track website activity and send autoresponders according to your subscribers’ behaviour.

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? A little background.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 110

Open Rate Click Rate CAN-SPAM Advertising Benchmark 110

Binary Demand

JUNE 12, 2023

The answer to your question lies in the statistics listed below. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions. billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

The answer to your question lies in the statistics listed below. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions. billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

SEPTEMBER 8, 2022

That’s because you can precisely track open rates, engagement, and number of conversions from each email. Let’s look at some email marketing statistics to see how effective it really is. Email Marketing ROI Statistics. Improve Deliverability. Still not convinced?

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Navigate the Channel

JULY 18, 2023

These statistics emphasize the importance of delivering targeted and engaging content to capture the attention of subscribers. Email Marketing Key Performance Indicators (KPIs) Open Rates: Open rates measure the percentage of recipients who open an e-mail.

Product 65

Product Ad Building CTR Allocation 65

JangoMail

NOVEMBER 10, 2021

Open Rate Open rate is the percentage of recipients who open your messages. Opens are tracked by placing an invisible 1×1 pixel image at the bottom of your emails. Because of how open tracking works, it is a useful but sometimes unreliable statistic. or lower to be considered passing.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

Optinmonster

AUGUST 16, 2023

Apart from the interface, here are a few more less-obvious features to look out for: Deliverability Rates You want your emails to reach a wide audience, but you don’t want those emails to end up in spam folders. Look for providers that have a good reputation for deliverability. Pricing and customer support are just as important.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Adobe Experience Cloud Blog

APRIL 17, 2017

People want to know why your email is worth their time, so put all the important, actionable words in the front of your subject line to entice opens. In my experience, changing the structure of the sentence line to front-load the important keywords has increased open rates by 10-20%. Unique number of emails opened.

Optimization 130

Optimization Tips Open Rate Click Rate 130

Porch Group Media

FEBRUARY 16, 2021

Take a look at some of these recently published statistics in our recent blog post. This was followed by poor email engagement (35%) and email deliverability challenges (30%). Other tactics were also on the decline including optimizing subject lines, performing A/B testing, and optimizing for email deliverability.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Sharpspring

APRIL 23, 2020

They also make it easier to maintain your lists and allow you to spot and address deliverability issues. With this more complete picture, your messaging will be hyper-relevant to recipients, and your open rates, conversions, and overall brand experience will improve. View Rates. Open Rates.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Predictive Response

FEBRUARY 17, 2021

The open rate for welcome emails is as high as 4x, while the click-through rate is also higher on average. Personalization of content results in a higher open rate by 50% and a higher click rate by 41%, which improves the deliverability of all your emails in the long term.

Lead Scoring 52

Lead Scoring Lead Ranking Deliverability Opt-out 52

Hubspot

MAY 19, 2016

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. testing which subject line receives more opens) and collecting all the data, there's one question that email marketers are often left with: "Are my findings statistically significant?".

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Moz

DECEMBER 28, 2020

Not tracking: Deliverability Open rate Reply rate Domain Authority of source. I'm certain that the speed of emails sent will not impact deliverability, so the other statistics just seem like continuing to ring the doorbell at someone's house until they are forced to answer. Preparation. Set up my emailer.

Link Building 76

Link Building Ad Building Deliverability Domain 76

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

SendX

JUNE 18, 2020

If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability. So what’s the option? So, if you.

Deliverability 195

Deliverability Tools CAN-SPAM Best Practices 195

ConvertKit

APRIL 30, 2019

Your email marketing analytics will tell a story through a series of statistics that can be tailored to any email broadcast, campaign, or sequence. Deliverability rate. But if you take your eyes away from your email marketing metrics, you may not notice when your deliverability rate takes a hit.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Your email marketing analytics will tell a story through a series of statistics that can be tailored to any email broadcast, campaign, or sequence. Deliverability rate. But if you take your eyes away from your email marketing metrics, you may not notice when your deliverability rate takes a hit.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

The Point

MAY 14, 2013

open rate and resulted in ReachForce hosting the most heavily visited booth during the event. In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. 100 top Email Marketing Statistics Widespread Usage of Email.

Statistics 253

Statistics Email Marketing Open Rate Marketing Automation Services 253

SalesIntel

APRIL 28, 2022

The importance of content in boosting email deliverability cannot be overstated. If your email content isn’t fascinating or engaging enough for receivers, it will hurt your deliverability over time. To improve the readability of your marketing emails, use brief movies, statistics, or appealing photos.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. 100 top Email Marketing Statistics Widespread Usage of Email.

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Adobe Experience Cloud Blog

AUGUST 9, 2017

This will also help your deliverability. If your main call-to-action is a jpeg button, it will not be displayed until the email is opened and images are downloaded. HTML buttons render before images are downloaded, which changes email open and click experience. Always use alt tags. Reduce distractions. Could you think of one?

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

The Lead Agency

AUGUST 6, 2018

Resend emails to subscribers who didn’t open their first email. Although open rates drop by 44% and click through rates by 46% , resending emails to subscribers that didn’t open their first email still gets results. In summary, the benefits do outweigh the risks when it comes to resending emails.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83