Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. For some tips on how to do this, check out our recent blog: The Art of Social Sharing: 5 Social Campaign Ideas to Get Your Audience Engaged.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. Consumers look to their peers to decide whether they should purchase a product or service. They want to know that existing customers are happy with your product. Ask When the Customer is Most Excited 3.

Ideal Customer Profiles 78

Ideal Customer Profiles Tips Case Study Case Studies 78

Martech

AUGUST 28, 2023

And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. This may result from differing priorities, the desire to move fast or other excuses. One of the reasons I fell in love with martech was the people component.

Work Management 98

Work Management Peer-to-peer Marketing Management Tips 98

Webbiquity

FEBRUARY 5, 2021

Here are six timeless strategies and tips that will enable you to optimize your conversions and stay current with changing customer needs and economic conditions. Six Effective Tips To Increase Your B2B Sales Conversions. At some point, you will start attracting more of the leads that don’t intend to buy from you right away.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Martech

APRIL 5, 2022

Here are five tips to help drive user adoption of new martech tools. Here are five tips to help drive user adoption of new martech tools. Tip #1: Build a super user group and make them your advocates. Try and pick people that have a lot of influence over their peers. Get the daily newsletter digital marketers rely on.

Budget Programs 106

Budget Programs Peer-to-peer Work Management Marketing Management 106

Salesforce Marketing Cloud

DECEMBER 6, 2023

Here are my four Salesforce Admin tips to deliver success for your organization. This is not just one of my Salesforce Admin tips‌ — ‌it’s a great work-life tip, too. This is not just one of my Salesforce Admin tips‌ — ‌it’s a great work-life tip, too. Salesforce Admins have the power to deliver success for their companies.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Zoominfo

FEBRUARY 15, 2022

I recently asked inbound SDRs from all over ZoomInfo to share their tips for success, and learned a lot about the work and the people who do it. Don’t be afraid to reach out to your peers to see what works for them. “It Here are the top 10 takeaways: 1. Do what works best for you. Whatever it is, put your own twist on it.”

Peer-to-peer 130

Peer-to-peer Tips Zoominfo Cold Calling 130

Vision Edge Marketing

APRIL 5, 2022

Thought leadership offers ideas, steps and tips that solve those problems. . Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . How Content Marketing and Thought Leadership are Related .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In today’s article, we explain word-of-mouth marketing, its unique benefits, and we offer several specific tips to get people talking about your products. 5 Word-of-Mouth Marketing Tips. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. The answer can make a huge difference in your sales and marketing results. Let me explain. It’s forcing them to.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate?

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Seismic

FEBRUARY 6, 2024

Evaluating sales performance includes data and metrics as well as customer satisfaction, sales strategies, and greater alignment across the organization. This blog post explores essential strategies and tips for evaluating your team’s sales performance. Sales performance measurement involves quantifiable metrics and numerical data.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Sprout Social

FEBRUARY 22, 2022

Customer reviews are one of the most influential sources on purchasing decisions. Customer reviews are one of the most influential sources on purchasing decisions. All it takes is one click to kickstart a relationship between a consumer and your brand. There’s no time like the present to reach consumers through social media.

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., The underutilization of martech has unintended consequences.

Peer-to-peer 118

Peer-to-peer Paid Search Agency SMS Gartner 118

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Martech

NOVEMBER 17, 2023

This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

CMO 110

CMO Peer-to-peer Work Management Fulfillment 110

Litmus

JUNE 24, 2022

This year’s Litmus Certified grads will emerge with today’s most relevant email tips & tricks, mastery in the Litmus platform, and the confidence to take their email contributions to new heights. Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance!

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Rev

AUGUST 2, 2023

That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales. It involves researching potential customers and finding qualified leads that could become paying customers. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Read on to for some motivational tips and handy ways to stay alert and updated: Why do you have to keep learning as a digital marketer?

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Zoominfo

JULY 1, 2018

We’ve compiled our top tips and best practices for selling to the social-savvy buyer. Check it out: 78% of salespeople using social media outperform their peers ( source ). 4 Tips for Selling to the Social Savvy Buyer. 4 Tips for Selling to the Social Savvy Buyer. What is Social Selling? Monitor online review sites.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Adobe Experience Cloud Blog

JULY 19, 2017

Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. Twitter Lists is your best tool to easily monitor conversations, segment and nurture engaged users, and follow customers and brands. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? But remember, you’re placing your bets on customers that don't churn: “The ones that are happy – and which bring in the majority of your revenue.” It all starts with investing time.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Seismic

OCTOBER 18, 2023

Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in? In this post, we’ll share tips that we’ve used to help our clients build employee advocacy programs of their own. When you think about your last big purchase, what comes to mind?

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. As businesses attempt to preserve cash flow and make drastic adjustments to their buying and spending decisions, it’s imperative that businesses don’t lose sight of the customers they’ve already won.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Seismic

NOVEMBER 21, 2023

If you’re a sales or enablement leader looking to roll out sales coaching programs or optimize your current tactics, peruse 10 of our best sales coaching tips below. Could they more efficiently navigate their customer interactions without sacrificing quality? A coach who cares could be just the re-engagement incentive they need.

Tips 59

Tips Peer-to-peer Work Management Training 59

Biznology

JANUARY 6, 2017

Focus on finding ways to improve customer satisfaction; it is one of the most important things you can do to guarantee the success of your small business. It is smart to ask around to get viewpoints beyond your own, so seek advice from your business peers and friends. Know everything about your business. Become results-driven.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192

SmartBug Media

MAY 18, 2021

Let’s dive into tried-and-true branding tips that can help your mid-sized business nail it. Recognizable logos, colors, packaging, and slogans are certainly part of the branding process, but there is so much more than assets. Build the Foundation, Then Document. Branding requires quite a bit of foundational work beyond font and accent colors.

Brand Identity 111

Brand Identity Branding Tips Peer-to-peer 111

Salesforce Marketing Cloud

AUGUST 16, 2023

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Peer reviews. Why Customer Testimonials Work Like Magic. 10 Types of Customer Testimonial Examples.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Quick Links.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers. Between business closures and new customer demands and habits, opportunities may exist to launch new products or services.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Zoominfo

APRIL 19, 2023

Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. People are naturally curious about what they peers are thinking and doing. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Salesforce Marketing Cloud

FEBRUARY 8, 2022

In-person classroom learning, with peers and instructors all together in one physical space, is now rare. In-person classroom learning, with peers and instructors all together in one physical space, is now rare. The world of learning looks a lot different than it did a few years ago. A new world for learning. FIND OUT MORE.

Peer-to-peer 97

Peer-to-peer Tips Class Validation 97