PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Generating Leads for Your Business.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? In this article, we’ll tell you everything you need to know to make your about us page one of the most compelling pages on your website—and one that converts new customers, too. But not to worry.

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

SmartBug Media

APRIL 30, 2020

Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. They look to their peers who are using SaaS solutions every day. To start generating leads from review sites, you need to work from the bones up.

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. more likely to know about products and trends before their peers. While this is currently only available in the U.S.

Lead Gen 113

Lead Gen Hubspot CRM Peer-to-peer 113

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You’ve got a loyal following of delighted customers. But to do that, you need leads. What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Televerde

JANUARY 12, 2021

Leads don’t need to call your sales team for every little question because they have millions of informative websites at their fingertips. They instead try to force leads backward: gating all their content behind forms, hounding everyone who provides an email address, and running heavily promotional content. LinkedIn groups.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. A year later, email is still king. 3 Social Media.

Lead Generation 85

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 85

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. A year later, email is still king. 3 Social Media.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

The Marketing Blender

FEBRUARY 27, 2024

In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. By leveraging platforms like Google AdWords and LinkedIn, you have the opportunity to generate leads rapidly. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 105

Social Media Advertisements Advertising Tools 105

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Peer reviews. Why Customer Testimonials Work Like Magic. 10 Types of Customer Testimonial Examples.

Ideal Customer Profiles 104

Ideal Customer Profiles Examples Peer-to-peer Case Study 104

Navigate the Channel

SEPTEMBER 7, 2023

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. Define what you aim to achieve at the trade show, whether it’s generating leads, closing deals, or brand exposure. So, let’s embark on this enlightening journey.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Optinmonster

DECEMBER 28, 2023

It’s not just about brand awareness; it’s about creating value for both the businesses involved and their customers. This collaborative nature often leads to more authentic and engaging marketing efforts. This collaborative nature often leads to more authentic and engaging marketing efforts. What is Cross-Promotion?

Promotion 72

Promotion Cross-Selling Bundling Advertising Agencies 72

PureB2B

MAY 30, 2022

This honor, which classifies Leadiro as a “high performer” in the lead intelligence category, recognizes B2B data intelligence providers for high customer satisfaction ratings. The award mirrors Leadiro’s high user rating on G2 Crowd, the world’s top website for peer-to-peer business solution reviews. “ About Leadiro.

Peer-to-peer 62

Peer-to-peer Lead Marketing Qualified Leads Leads 62

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Martech

MARCH 18, 2024

The biggest challenge with intent data begins with the journey leading up to the buyer being in-market. Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. Of course, neither of these is in great supply in this environment.

Intent Data 102

Intent Data Intent B2B Peer-to-peer 102

Stevens & Tate

MARCH 27, 2023

This way, users won’t be distracted from your call-to-action buttons or lead-generation forms. Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing.

SEO 114

SEO Peer-to-peer Paid Search Agency Lead Scoring 114

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Thankfully, even if you’re not using social media for lead generation currently, it’s never too late to get started.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. Consumers look to their peers to decide whether they should purchase a product or service. They want to know that existing customers are happy with your product. Ask When the Customer is Most Excited 3.

Ideal Customer Profiles 73

Ideal Customer Profiles Tips Case Study Case Studies 73

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. During the pandemic, your customers and prospects could be anywhere, physically. During the pandemic, your customers and prospects could be anywhere, physically.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Anteriad

MAY 3, 2023

Intent data is the information generated by a user online and gives you an inside look into who is potentially in-market for a solution like yours. Not only are they using intent data more than their peers, but the Growth Mode also say their use of intent data is expected to increase even further this year.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead generation was at an all-time high. We built the pipes to facilitate efficient pipeline generation. It was the early aughts.

Marketing AI 115

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 115

LeanData

MARCH 14, 2023

If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. These professionals have grown up to varying extents with search engines, peer review sites and ever-present social media.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

ANNUITAS

NOVEMBER 15, 2021

We were seeing this even before COVID: customers had gotten less and less likely to approve travel budget. Our sellers aren’t out visiting customers—everyone is doing inside sales. Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. That was already getting tough in 2019.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Opt Intelligence

OCTOBER 29, 2018

Lead generation can be downright scary, if you make some of these mistakes. On a dark and stormy night, a skeleton salesman set out to create a lead generation campaign. He cackled as he launched the lead generation campaign and sat back to watch the thunder and lightning roar outside. The wind, perhaps?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Opt-in 40

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

Influitive

NOVEMBER 5, 2015

From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Well, the good news is your happiest customers want to give you referrals!

Practices 100

Practices Peer-to-peer Best Practices Multi-Channel 100

Sprout Social

JUNE 17, 2016

Everything revolving around demand generation is about knowing your customer and providing them with valuable information. While lead generation strategies are more focused on grabbing the attention of prospective new customers. Social should be apart of your demand and lead generation initiatives.

Lead Generation 47

Lead Generation Demand Lead Scoring Lead Ranking 47

Marketing Insider Group

MARCH 18, 2020

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

markempa

APRIL 28, 2014

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. Learn from your peers].

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187