Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! In your inbox.

Media 95

Media Advertising Agencies Paid Search Agency Forrester 95

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Marketing Insider Group

DECEMBER 21, 2020

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. this year as well. Makes sense.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

Martech

NOVEMBER 2, 2023

Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey. AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand.

Digital Asset Management 105

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 105

Learn from the Pros

MARCH 21, 2024

The Power of First-Party Data Strategies for B2B A first-party data strategy will be (and arguably always has been) the key to unlocking personalized, effective marketing campaigns as third-party cookies disappear. This enables you to create personalized marketing campaigns that increase engagement and conversion.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Marketing Insider Group

NOVEMBER 18, 2020

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Narrow your focus and personalize your marketing efforts to target your best accounts that have higher chances of converting. Rather, they pursue quality.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Martech

MAY 25, 2022

The annual ranking of Genius Brands are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints within each of those dimensions. Beauty and Personal Care: L’Oréal Paris. Why we care.

Gartner 87

Gartner Brand Identity Branding Multi-Channel 87

The Lead Agency

JUNE 7, 2023

Conduct market research, surveys, and interviews to understand their demographics, job roles, challenges, goals, motivations and preferences. Customer Surveys and Feedback: Regularly survey your existing customers to gather feedback on their pain points, challenges, and the solutions they seek.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

DemandBase

AUGUST 21, 2020

The ability to identify what companies are in-market for a solution today has made intent the fastest growing data category over the last two years, with use increasing from 28 percent to 62 percent in companies surveyed by TOPO. Personalization wins every time. Go multi-touch, multi-channel. percent to 10 percent.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Learn from the Pros

MARCH 11, 2024

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. First-Party Cookies Cookies have been the silent workhorses powering much of the personalized ad experiences we see today. However, not all cookies work the same way, and not all cookies are going away.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Marketing Automation Services 111

Marketing Automation Services Privacy Enterprise Management Work Management 111

ClickZ

JULY 22, 2020

The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. The Fospha survey found that businesses use an average of 7 technologies just to extract insights from their data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Martech Advisor

MARCH 17, 2020

Account-based marketing (ABM) is a marketing approach where marketers target a few organizations, individuals, or decision-makers from the target audience and design highly personalized campaigns to engage them, one-on-one. Interactive marketing is also known as trigger-based marketing, and it is deeply rooted in personalization.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Oktopost

JANUARY 12, 2021

For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. A successful B2B customer experience needs to be memorable, engaging, personalized, creative-media-inclusive, and customer-focused. But that’s not so simple. Check-In Calls.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. As a result, buyers are now inundated with content at every touchpoint, and competition for their time and attention has never been more fierce.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. More than half (55%) expected their budgets for trade shows and in-person events to increase.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

SEPTEMBER 30, 2022

Tools like Think With Google , Marketing Engine , Survey Monkey, BizStats and others can help you construct in-depth knowledge of the industry, products or services. Data science can help marketing teams unearth customer insights at scale, which can help create more personalized and relevant content. What are the main players?

Marketing AI 122

Marketing AI Campaigns Ad Building Paid Search Agency 122

markempa

JULY 6, 2017

Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Lead nurturing relies on one channel like email, using automated workflows or has not been implemented for specific personas. Lead management is a multi-step process that handles the conversion of sales leads to customers.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. Align messaging across all channels for consistency in your pharma marketing strategy. An interactive and personalized event app can boost engagement for all activities. Create an engaging program.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Marketing Insider Group

AUGUST 30, 2019

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Narrow your focus and personalize your marketing efforts to target your best accounts that have higher chances of converting. Rather, they pursue quality.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Matchcraft

NOVEMBER 7, 2019

A 2018 survey by Harmony Healthcare IT indicated that 24% of the Millennials they surveyed have gone five years or more without getting an annual physical examination. We think the answer is a non-traditional, multi-faceted approach. Millennials expect relevant and personal experiences vs. generic mass marketing.

Multi-Channel 56

Multi-Channel Internet Marketing Customer Surveys Conference 56

Martech Advisor

DECEMBER 23, 2019

With the demand for B2B content at an all-time high and a growing list of channels to take advantage of, it can be overwhelming to know where to start or when to adjust your content strategy. You can also survey or interview your current clients and have them answer these questions for you.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. It’s a tall order, and you want the very best.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Inbox Insight

AUGUST 30, 2020

Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Survey sample. All survey participants play a part in technology purchasing decisions for their company. Reading time: 10 minutes.

Work Management 98

Work Management Marketing Management Research Allocation 98

SalesIntel

JULY 12, 2021

Such responses could include inbound calls or emails, interacting with a chatbot, submitting a survey or contact form, sharing the company’s content on social media, downloading an ebook or a whitepaper, or registering for a webinar. This lead generation is a result of the intended audience’s response to marketing activities. Go offline.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Terminus

APRIL 26, 2022

We’ve brainstormed, tested, and executed four amazing multi-channel campaigns built for teams who have enough ABM experience in their arsenal to make the magic happen, but are ready for some fresh inspiration. In this blog post, we’ll break down a few campaigns highlighted in our Crawl, Walk, Run Multi-Channel ABM Playbook.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Bannerflow

NOVEMBER 29, 2018

With a longer sales cycle, numerous touchpoints, competition from emerging OTAs, D2Cs, and an oversaturated market – it’s a wonder that purchases are completed at all! In a recent study by Google , it was found that the average consumer browses over 500 touchpoints in their journey to find the perfect holiday.

Brand Identity 56

Brand Identity Branding Mobile Advertising Display 56

Convert

APRIL 29, 2022

While diverse buying committees (often 7 or more members involved in the purchase decision), and multi-channel buying journeys (tens, even hundreds of touchpoints) add to the complexity, the biggest challenge to experimentation for revenue-focused B2B marketers is the long sales cycle – the long gap between first contact and final conversion.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Outbrain

DECEMBER 3, 2018

For a few years, the answer to this dilemma seemed to be multi-channel marketing. If brands had a presence across all channels, they were bound to meet and engage their target consumer at some point. Unified measurement offers granular, person-level data. These challenges materialize in a variety of ways.

Analytics 27

Analytics Optimization Multi-Channel Lead Ranking 27

QuanticMind

NOVEMBER 16, 2016

Thanks to the proliferation of the largest digital channel by ad spend – pay-per-click (PPC) advertising – as well as programmatic advertising and data-driven targeting, marketing teams are finding new and creative ways to reach audiences with the right balance of precision and scale. Deliver value with every touchpoint and experience.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Sprout Social

JUNE 26, 2023

Still, it takes more than integrating multiple channels to build a successful one. An omnichannel customer experience is a fully-integrated approach that revolves around delivering a consistent, seamless, and delightful experience to customers across various sales channels. How effective is your CX strategy?

Marketing Automation Services 119

Marketing Automation Services Touchpoints Allocation Work Management 119

Bannerflow

JULY 12, 2019

Multi-channel and format reach. With the increasing number of digital touchpoints of your average user, your advertising should be keeping up. Buying and serving digital video programmatically – across channels – is now a key strategy for marketers. This is where programmatic advertising is leading the charge.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

ClearVoice

DECEMBER 18, 2023

According to a recent ABM Leadership Alliance survey, it’s a key B2B marketing strategy, contributing to 84 percent pipeline growth. Enhanced Personalization and Relevance ABM’s goal is to engage each decision-maker. With content marketing, you can create content that speaks to their needs, interests, and challenges.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Marketing Insider Group

AUGUST 20, 2020

Marketing tools and channels generate huge amounts of data today. A multi-touch model with more weightage on the first and last touches is good to start with. Moreover, businesses today are using numerous methods and channels to reach customers wherever they can. You need to know how to make sense of this data.

Multi-Touch Attribution 269

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 269

Marketing Insider Group

AUGUST 30, 2019

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Narrow your focus and personalize your marketing efforts to target your best accounts that have higher chances of converting. Rather, they pursue quality.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Martech

JUNE 12, 2023

I recently taught some martech workshops (in person!) See the multi-colored single middle band in the chart below. E.g., email touchpoints with website personalization and commerce recommendations? How do we navigate the shoals of context- and channel-based consent? Our WCM/CRM/social/ecommerce/etc.

Enterprise Management 103

Enterprise Management Digital Asset Management Work Management Marketing AI 103