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How to Validate Your Messaging and Positioning to Vet Your Story | What’s Your Edge?

Vision Edge Marketing

Business too can harness the power of validation research, a form of feedback and testing, to ensure key messages resonate with the intended customers and prospects. we’ll review the role of customer and prospect validation, outline the steps for conducting and using it, and provide some examples along the way.

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3 kinds of data to optimize digital events

Martech

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. Look at the data. Get MarTech! In your inbox.

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The comprehensive marketer’s guide to brand research

Tomorrow People

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. How can marketers get their organisations out of the ‘sea of sameness’ and come up with unique messaging? Yet, many B2B companies struggle to truly differentiate their brand.

Research 156
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The comprehensive marketer’s guide to brand research

Tomorrow People

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. How can marketers get their organisations out of the ‘sea of sameness’ and come up with unique messaging? Online surveys. The answer lies in brand research.

Research 156
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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. This contributes to increased customer loyalty and better retention. Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view.

Tips 59
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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. This helps foster long-term relationships and promotes customer loyalty.

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10 Effective Strategies to Boost Your SaaS Sales Without Chasing New Customers

Directive Agency

The reason for this is that it takes a lot of time and effort to develop trust and brand loyalty. Unfortunately, many SaaS organizations put too much focus and attention on gaining new clients. What Is Customer Marketing? There’s four primary benefits of targeting your existing clientele base with customer marketing.