ClearVoice

JULY 30, 2019

So, how can you create high-quality content that builds brand awareness, brings in new leads and solves customers’ problems? Customer interviews. Ebooks and resource guides. Email or newsletter copy. Figure out what your real needs are in the content production cycle. Read their previously published work.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

ClearVoice

JULY 14, 2022

Getting started is the hardest part of creating newsletters. How should it look, and how can you make a company newsletter interesting? Whether you’re targeting consumers (B2C) or businesses (B2B), there are certain newsletter best practices that you should follow to engage your audience and increase conversions.

Newsletter 96

Newsletter Marketing & Strategy Work Management Opt-out 96

Content Standard

AUGUST 21, 2018

Maybe your customer base is undergoing a generational hand off from baby boomers and Generation X to millennials and Generation Z. According to Skyword editorial manager, Jake Roundy, the reason to alter the tone of your brand voice may simply depend on “what’s sticking and what’s not.”

Brand Identity 58

Brand Identity Branding Guidelines Work Management 58

Convince & Convert

JANUARY 8, 2012

Looking back it was pretty clear I was into publishing. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. Or maybe you are focused on strong stories from customers. Editorial Guidelines. Thank them.

Work Management 128

Work Management Marketing Management Tools Guidelines 128

Convince & Convert

DECEMBER 29, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? Chances are, you know there are things you can improve with your editorial calendar. Let’s get to the point: Your current editorial calendar could use a few… improvements. Use an Editorial Calendar to Plan Your Content.

Social Media 100

Social Media Work Management Planning Custom Publishing 100

Marketing Insider Group

JANUARY 28, 2015

If you are interested in learning more about our content, our software solutions or our editorial and strategy services, please contact us here. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey).

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

JANUARY 8, 2012

Looking back it was pretty clear I was into publishing. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. Or maybe you are focused on strong stories from customers. Editorial Guidelines. Thank them.

Work Management 115

Work Management Marketing Management Tools Guidelines 115

Hubspot

AUGUST 14, 2017

As it turns out, there is such a thing as too much video -- and it happens when publishers “pivot to video.”. Pivot to video ( verb) : To decrease or entirely shutter written editorial operations to focus on creating more video content. Esquire isn't the first publisher to do this. No, not that kind of pivot. August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Turn Your Strategy Into a Stellar Editorial Content Plan. Content Marketing Strategy Essentials.

Lead Scoring 106

Lead Scoring Lead Ranking Enterprise Management Template 106

Anyword

MARCH 11, 2020

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers are using their content to bring a profit?

Paid Content 53

Paid Content Lead Ranking Cost Per Click Banner Ads 53

ClearVoice

JUNE 5, 2020

There’s a reason it’s called taking a leap of faith when you decide to transition from full-time employment to a completely freelance career. I experienced this firsthand when I quit my editorial director gig at a flourishing start-up to travel the world and build my company. They include: You can work when you are most productive.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. E-newsletters, blogs and white papers are among the most popular types of content. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Content Standard

MARCH 11, 2015

Marketing itself can be defined by the buzzwords created to support and validate the practice of promoting the benefits/values of a product or service, and measuring the success or failure of those efforts. Here is your definitive, “no BS” guide to navigating the muddy waters that are marketing buzzwords. ” Not quite.

Inbound Marketing 40

Inbound Marketing Content Marketing Brand Identity Branding 40

Marketing Insider Group

SEPTEMBER 13, 2021

Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the guiding document for executing how you’ll use content to meet business goals. It’s also a living document that will change and evolve as your business, products, and target buyers do. Quick Takeaways. Image: CMI.

Template 320

Template Marketing & Strategy Marketing Strategy Content Marketing 320

Scoop.it

JULY 6, 2023

In a digital sense, this information can be presented as long- or short-form text, pictures, videos, newsletters, soundbites, podcasts, website copy, email newsletters, social media posts, and more. Content strategy in UX is important because it is the backbone of a business’s customer face. Content is, at its core, information.

Optimization 85

Optimization Marketing & Strategy Content Work Management 85

Optinmonster

NOVEMBER 14, 2023

A content marketing strategy is a plan for creating , publishing , and distributing frequent and consistent content that educates , entertains or inspires audiences to turn into customers. Learn more about KPIs for your content marketing strategy in our guide to content marketing ROI.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Content Standard

OCTOBER 21, 2015

When you’re disappointed in yourself, have you ever taken a step back and really thought about what’s affecting your mood and productivity? This perspective helped me arrive at the simple, yet powerful realization that I’d completely attached my identity to my startup.” PUBLISH ME, PLEASE!).

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

Content Standard

OCTOBER 21, 2015

When you’re disappointed in yourself, have you ever taken a step back and really thought about what’s affecting your mood and productivity? This perspective helped me arrive at the simple, yet powerful realization that I’d completely attached my identity to my startup.” PUBLISH ME, PLEASE!).

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

ClearVoice

JUNE 9, 2020

You’ve been chosen to work on a brand’s new product launch. They’re hiring writers to craft blog posts, product descriptions and landing pages on their website. After all, businesses are built are on selling products to consumers. When do writers write about products? Newsletter articles.

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

CoSchedule

JANUARY 6, 2023

Tame the chaos of launching a new product with a product launch calendar. Organize your marketing efforts to build awareness for your product and watch revenue skyrocket. What Is A Product Launch? A product launch is a company’s coordinated effort to debut a new product on the market.

Planning 52

Planning Organization Product Work Management 52

ClearVoice

MARCH 20, 2023

Audience or target audience Your audience is the group most likely to want your product or service. Read: How to Build Backlinks With the Skyscraper Content Technique Branded content Branded content is any content that is clearly created by your company to share your story, products/services, or values with a target audience.

Webinar Metrics 52

Webinar Metrics Top of Funnel Marketing & Strategy Work Management 52

Convince & Convert

AUGUST 12, 2015

For example, Jess Ostroff and the team at Convince and Convert plan topics they know their audience will love right on their editorial calendar in CoSchedule to help them focus their awesome Definitive emails. Takeaway: Publishing consistent content definitely helps build a loyal audience of returning readers.

Planning 167

Planning Work Management Marketing Management Custom Publishing 167

Biznology

MARCH 29, 2019

Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Start by interviewing your customers. Balance your research with existing customers and others that haven’t bought from you yet. Create a Content Marketing Calendar.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

ClearVoice

JUNE 21, 2022

It is your guiding compass and the foundation of your content plan. A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. Content creates a bridge between your business or product and your target audience. Below are three sample content strategy examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Creativity 105

Creativity Product Planning Content Marketing 105

Content Marketing Institute

JANUARY 26, 2018

You may find yourself (and your team) struggling for efficiency when planning and tracking production , or optimizing, refreshing, and reusing your content. In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. Where it’s published. Are they the same thing?

Ad Building 111

Ad Building Content Enterprise Management Planning 111

Contently

OCTOBER 24, 2016

Brinker refers to this guiding technology as a “marketing middleware” that “specialize[s] the flow of data across platforms.” He decides it’s time to sign up for Contently’s weekly newsletter. At Contently, four marketing technologies guide our stack: Contently, WordPress, Marketo, and Salesforce.

Enterprise Management 60

Enterprise Management Work Management Marketing Management ROI 60

Scoop.it

SEPTEMBER 11, 2018

Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. Don’t panic: This guide will take you through the simple ways you can start creating irresistible content without spending a fortune or extra hours.

Curation 68

Curation Content Paid Search Agency Custom Publishing 68

Content Marketing Institute

OCTOBER 25, 2017

With more than 79% of American internet users on Facebook, the platform holds the keys to your potential customers’ hearts. With more than 79% US internet users, @Facebook holds the keys to potential customers’ hearts. Know your customers. Giving up on that relationship isn’t an option. pewresearch Click To Tweet.

Cost per Acquisition 104

Cost per Acquisition Facebook Advertisements Advertising 104

nDash

JULY 8, 2020

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy. Sparking deeper loyalty with current customers. Improving the customer experience.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

seo.co

OCTOBER 25, 2021

In this guide we discuss the specifics of measuring the ROI of your SEO campaigns, particularly your off-page SEO in building links and promoting content. Some publishers will outperform others, and some pieces of onsite content will be more rewarding as link destinations than others. Editorial processing. Content writing.

Paid Content 98

Paid Content SEO ROI Lead Ranking 98

ClearVoice

DECEMBER 19, 2019

Autobiographical books, research reports and other published works. The information they share comes directly from research labs, published studies and niche experts in the medical field, so I know I’m curating the most insightful, original data that I can as a researcher. A newspaper, newsletter or magazine article.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

Content Marketing Institute

NOVEMBER 21, 2017

How frequently does it publish blog posts? If the site asks you to submit an expression of interest form, fill it out as completely as you can. If the site guidelines request a completed article, don’t submit a pitch and if it requests a pitch, don’t submit a completed article. Does the blog include bylines?

Rules 107

Rules Work Management Marketing Management Guidelines 107

Hubspot

JULY 24, 2013

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Not only did media outlets become a trusted source for news, though -- they also became a trusted outlet for consumers to learn about products.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Content Standard

FEBRUARY 2, 2015

Many years later, I found myself studying magazine pages on a mock-up wall—one of the key planning phases for any publisher —then pinning, unpinning, shifting, and swapping out sheets. As an editorial assistant, I was mainly responsible for copy: the boring 1.5-spaced, The Art of Direction.

Advertising Channels 40

Advertising Channels Ad Building Custom Publishing Advertising Agencies 40

LeadSloth

JANUARY 12, 2010

Scott Mersy , VP Marketing and Products, Genius.com. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100