Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. You can include short-tail (e.g., "AI") AI") and long-tail (e.g.,

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Affiliate sales support independent publishing. Image credit: Accenture.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. How often depends on how much you’re publishing.

Traffic 77

Traffic SEO Long Tail Marketing Lead Scoring 77

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Marketing Insider Group

MAY 26, 2020

They believe that taking a stand that might offend some people will drive potential customers away. The hide in their vanilla content cave, their figurative tail tucked between their legs. Our goal is to solve problems for our target customers. And one more thing: a keen ability to read his target customers. So go for it!

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Valasys

OCTOBER 2, 2023

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Local SEO is a digital marketing strategy that focuses on optimizing your online presence to attract local customers. Small businesses heavily rely on their local customer base.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Brandpoint

MARCH 13, 2023

Search engine optimization (SEO) of your site and its content is your tactical plan to boost quality traffic and direct leads into the sales funnel. A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Content Marketing Institute

JANUARY 23, 2018

Not all featured boxes drive exposure to publishing sites, so let’s make things clear from the start. Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. For on-boarding, they’ll be transferred to customer success. Publish And Promote More Case Studies.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

ClearVoice

JUNE 21, 2022

Lexi Boese, an accountable opportunities expert for The Digital Opportunities , suggests answering these questions first: Are you looking for customers to be led directly to purchase a product, or are you trying to establish credibility upfront? Do you understand your customers? Focus on your customers first. Know your brand.

SEO 111

SEO FAQ Content Work Management 111

Contently

FEBRUARY 24, 2021

That’s because the company struggled to communicate this clearly to customers until the following Monday—four days later—when it sent an email explaining what happened. Thursday night: Robinhood sends out an email to customers with a garbled legalese explanation. Get in the habit of publishing timely content.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We What could go wrong?

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Brightedge

OCTOBER 27, 2021

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. So, how does a consumer find their way to a product page? How not close is it?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Long-tail: About 40% of all search traffic comes from them.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Marketing Insider Group

AUGUST 1, 2023

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. There were 3 big reasons why these programs worked so well: They strategically planned customer-focused content to be delivered across the entire year. Reach: attract new prospects or customers to your business. How long do they stay?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Brightedge

DECEMBER 9, 2021

Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. As you look towards 2022, it’s essential to recognize the need for a structured, research-based approach to SEO that accounts for a broad set of ranking factors.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

RebelMouse

FEBRUARY 2, 2022

Smart, High-Performance Cache for Long-Tail Pages. RebelMouse has always been highly optimized for high-traffic pages that CDNs can cache globally. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. Deeper Support for Traffic Mirroring and Splits.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Oktopost

MAY 2, 2021

Driving traffic to your website or online store from YouTube also boosts your Google Search ranking. That is just another way of saying that it creates long-term awareness for prospects engaging with the brand over time. Having custom thumbnails have been shown to help your videos rank higher in search.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Sharpspring

NOVEMBER 10, 2020

By incorporating the right internet marketing tools into your digital marketing toolbox, you can increase your brand awareness, attract new leads, generate more website traffic and dramatically boost your revenue. Also, don’t be afraid to use long-tail keywords. 2 – Mobile-Friendliness. People don’t want to wait.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Increased and steady flow of organic traffic . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. .

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Compliment a piece of content published by the prospect. Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Image credit: Autopilot.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

seo.co

JANUARY 26, 2022

It allows individual entrepreneurs and businesses to sell homemade products and goods directly to customers. Etsy’s goal is to deliver the most relevant and highest-quality listings possible, which increases the chances of the customer buying something. Here are several impressive statistics from 2020 : $1.7 53 million active users.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

Content Marketing Institute

OCTOBER 16, 2018

The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Most of the 4 million blog posts published each day get lost in the noise. If you target the right ones, you won’t necessarily get a ton of traffic. Long-tail, low competition.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

seo.co

FEBRUARY 24, 2022

I always like to use Amazon as the perfect example of targeting the long tail. Not only were they searchable on the site itself, but they were readily indexed by the search engines who drove the largest amount of traffic, especially in the earlier days. internal linking, backlinks, etc.) internal linking, backlinks, etc.)

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Unbounce

FEBRUARY 7, 2019

Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. The goal is to attract warm leads from search engines like Google to your page and convert them into customers. evidence people stay on the page for a long time. Landing page SEO is a tricky proposition.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. To decide what to publish, you first need to find out what your audience wants and needs.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Brandpoint

AUGUST 20, 2018

Ultimately, voice search is changing the way marketers think about, and publish, content. But if you’re already publishing content, getting your brand ready for voice search doesn’t have to be complicated. They can use these micro-moments to capture the attention of more customers. Target long-tail keyword phrases.

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

Brightedge

FEBRUARY 15, 2022

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We’ve also published a comprehensive overview of Baidu. Know the search engines used in your target countries.

Practices 141

Practices SEO Best Practices Domain 141

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting. Publishers have access to a huge pool of buyers. Programmatic is automated and efficient.

Advertising Agencies 124

Advertising Agencies Paid Content Cost Per Thousand Advertisements 124

Martech

NOVEMBER 10, 2022

By optimizing content pieces for search, SEOs and content marketers generate a steady flow of traffic to their websites. To make sure you’re automating the entire process, check to see if your keyword research tool can: Suggest similar, related and long-tail keywords with various search volumes based on a seed keyword.

Marketing Automation Services 100

Marketing Automation Services Automation Top of Funnel Work Management 100

Valasys

NOVEMBER 27, 2019

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. Marketers should design their landing pages based on their knowledge about their target audience.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Hubspot

DECEMBER 22, 2020

SEOs will habitually review SERP signals to make sure the content they publish matches with Google's organic search results, and ultimately delivers a high degree of satisfaction with regard to searcher task accomplishment. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic.

PPC 101

PPC Work Management SEO Top of Funnel 101