ClearVoice

JUNE 21, 2022

Lexi Boese, an accountable opportunities expert for The Digital Opportunities , suggests answering these questions first: Are you looking for customers to be led directly to purchase a product, or are you trying to establish credibility upfront? Do you understand your customers? How does your product/service tie into this? .

SEO 111

SEO FAQ Content Work Management 111

Martech

NOVEMBER 10, 2022

From doing research to creating content and optimizing it, content automation tools can improve your productivity across the entire content life cycle. Highlight SERP features for every keyword. Show you how volatile a keyword SERP is and how authoritative its players are. Indicate a keyword’s user intent.

Marketing Automation Services 84

Marketing Automation Services Automation Top of Funnel Work Management 84

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query. New product messaging. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. This strategy then changed to the use of short- and long-tail keywords. In other words, you want the end user to eventually buy your product or service. Reviewing your search engine optimization strategies/SERP ranking. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Hubspot

MARCH 3, 2020

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Target long-tail keyword variations.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Higher rankings in SERPs. Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. . Click To Tweet.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. how long users stay on a page.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Valasys

NOVEMBER 27, 2019

Landing pages are also known as “ lead capture pages ”, “ static pages ” or “ destination pages ” & these are the standalone pages engineered to capture leads or promote specific products or services via specifically designed ads. The following are some of the landing page SEO best practices: 1.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Valasys

OCTOBER 20, 2020

As per a report published by alpine.ai, more than one billion voice searches are conducted every month & hence it is pretty obvious that a major chunk of the B2B searches is already being carried by voice searches & upsurge is likely to be witnessed in statistics in coming years. It is influencing the B2B marketers as well.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

TrustRadius Marketing

APRIL 1, 2021

Understanding how search engines generate their rankings will help you get your content higher on SERPs and drive business results. Online marketing groups are publishing headlines about the “voice search revolution”. For example, it can be fantastic in the generation of targeted long-tail keywords.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

seo.co

JANUARY 14, 2024

Your backlinks are published on pages with high-quality content. More than 90% of consumers trust family and friend recommendations when looking for a product or service. Legal reviews also reveal your work ethic, dedication to customer service, and legal knowledge. Your links come from a high authority website.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. How often depends on how much you’re publishing. You can customize your reports for crawlability, site performance, international SEO, and more. Screaming Frog.

Traffic 78

Traffic SEO Long Tail Marketing Lead Scoring 78

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Outbrain

JUNE 16, 2022

In fact, because advertisers typically pay publishers for every ad click, CTR affects the bottom line for both sides in the advertising partnership. Make sure to optimize your web pages with relevant keywords and snippet data, so you can boost your SERP results when users search in your niche. Conclusion? Testing is the way to success.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Most of the time, what B2B brands lose in search traffic, they make up in revenue — since their products/services are usually more expensive than those in B2C.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Moz

OCTOBER 18, 2020

The third most important marketing tactic is understanding who your customers are, where they live, how you can relate to them, and what they care about. From a strategic standpoint, the more information you have on your target customers, the more you’re able to get involved in the local community that they belong to. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Moz

NOVEMBER 11, 2019

It’s critical to analyze the attitudes and behaviors of your current and potential clients/customers in order to best communicate with them in the methods they prefer. The top result at 89% was "Used online search to find information about a company or product." The bottom result at 30.4% was "Read a company or brand blog post.".

Customer Surveys 55

Customer Surveys Tactics Paid Search Agency Long Tail Marketing 55

flux.la

FEBRUARY 1, 2020

It’s one of the most effective digital strategy being used today by businesses since it attracts potential customers on their website for free and increases chances for more conversions and eventually revenue. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). 2) Why is SEO Important.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Valasys

AUGUST 19, 2019

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Tim Baker, Chief Product Officer at DataSift, quotes the importance of content marketing in driving businesses as follows: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Salesforce Marketing Cloud

MARCH 12, 2024

You would likely type a simple phrase (like “front-loading washer”) into a search bar — and your product hunt would begin. It involves all the actions you take to improve the visibility of your digital storefront and your products in search engines. Here’s everything you need to know to get your brand and products found online.

eCommerce 52

eCommerce Traffic Organization SEO 52

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

ConvertKit

AUGUST 14, 2018

Since we are commonly searching for products, services, and information on Google, we know other people in our audience are doing the same. That’s what we’re all shooting for since 75% of visitors choose a result from the first page , but as new entrepreneurs, we can’t expect to publish our website and rank well the next day.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Directive Agency

NOVEMBER 2, 2016

First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Customer reviews? For example, content marketing style tactics like publishing keyword based content or guest blogging to increase traffic. . Paid or Organic, Which is for You? Is your site built around retail?

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Hubspot

DECEMBER 2, 2011

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Hubspot 28

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. The search engine results pages (SERPs) are not the same as they used to be even a few years ago.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. But the work on your posts is far from finished after you first hit “publish.”. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Yes, prioritize long-tail keywords.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

seo.co

OCTOBER 7, 2021

Consider the the SERP result for “SEO”: Is it any wonder why you might be having difficulty ranking for a particular phrase? Seed keywords are those that you either already know your target audience is using to search for your product or services, or that you would use if you were a member of your target audience.

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

Hubspot

JUNE 10, 2011

When asked about finding new customers, most B2B companies will tell you that they know all the major players in their market and are already doing business with them. For B2B companies, ecommerce is a powerful way to reach new customers and drive new business. Calls your company out as an industry thought leader.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28