Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Besides, your blog content is really important for nurturing your leads and turning them into customers. Start using OptinMonster to convert website visitors into subscribers and customers.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Content Marketing. Conversational Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. The performance of your website.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Hubspot

AUGUST 23, 2019

These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. These will give you a better understanding of the various ways your business can write and publish content to help you achieve the benefits we listed above … and more. Blogs are powerful business tools.

Examples 78

Examples Paid Search Agency Work Management Marketing Management 78

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

SmartBug Media

NOVEMBER 6, 2018

The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Business blogging is when a company shares posts focused on a topic related to its line of business—a marketing tactic that is both powerful and cost-effective. The History of Blogging. Next, it’s time to do some research.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

MARCH 6, 2017

In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you. Email tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

JUNE 10, 2011

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". For B2B companies, ecommerce is a powerful way to reach new customers and drive new business.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

JULY 16, 2014

Rand Fishkin recently hosted an Ask Me Anything (AMA) session on inbound.org -- the community for marketers to connect and share -- in order to create the space for inbound marketers, SEO professionals, and anyone else to ask their questions, voice their concerns, and gain insight from Fishkin''s experience and expertise.

Inbound Marketing 28

Inbound Marketing SEO Advertising Agencies Paid Search Agency 28

Navigate the Channel

MAY 22, 2023

Keywords aren’t just marketing talk, they’re regular human talk. And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. Try replacing a single-word keyword with terms or phrases.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

TrustRadius Marketing

FEBRUARY 28, 2019

By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement. This allows professionals to better understand their customers, create better goals, and effectively drive growth. How to boost brand engagement with digital marketing and analysis.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement. This allows professionals to better understand their customers, create better goals, and effectively drive growth. How to boost brand engagement with digital marketing and analysis.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. Any company can publish content with fairly minimal effort.

Top of Funnel 290

Top of Funnel Examples Marketing & Strategy Paid Search Agency 290

Hubspot

NOVEMBER 9, 2011

If you write great content consistently, you will get more customers. But for the majority of people who see minimal gains after investing time and effort into legitimate content creation , it’s dismissive to say the problem is just bad writing or publishing too infrequently. 5 Confessions of a Content Marketer.

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Directive Agency

JULY 7, 2017

So, you need to keep after your leads after that initial marketing interaction. Whether it’s publishing, outreach, or follow up – in the B2B space it’s all the same. Here you can create three customized emails and even choose the lag time in between your initial email and your follow ups. Consistency is key!

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). Let's dive deeper on this.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

MAY 3, 2010

When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). Can you create content around one of these topics that provides value to your customers?

Social Media 28

Social Media Google Media SERP 28

Hubspot

JULY 13, 2011

Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns. Like most PPC publishers, Google AdWords offers the opportunity to precisely manage the maximum amount that you want to pay per click.

eCommerce 28

eCommerce Spending FAQ ROAS 28

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. What Content Marketing Results Do You Want? So will your target audience.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 91% of B2B marketers utilize content marketing to reach customers.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

JANUARY 22, 2013

We all know that you can't skimp on hiring great writers if you're looking to adopt an effective inbound marketing strategy. But aside from writing a killer marketing email , an insightful blog post, a mind-blowing ebook, there are other, smaller, easily passed over areas in your marketing where killer copy is a must.

Paid Search Agency 28

Paid Search Agency Copywriting Advertising Agencies PPC 28

Hubspot

MARCH 15, 2012

If your business relies on customers that value quality over price, this first bit of data should make you happy. 52% of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28%, who make their selection based on other factors like location and price.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Scoop.it

MARCH 17, 2022

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. Analytics aside, you need to keep your ideal customer in mind. Measuring results.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

OCTOBER 19, 2012

1) My customers aren't on social media. You're telling me your customers aren't using any of those social networks? Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Social media drives leads and customers, period.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . It will tell you how many leads were actually closed into paying customers. 8: Customer Acquisition Cost (CAC). . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JANUARY 24, 2020

A study published on Moz found that there is, indeed, a strong correlation between links and rankings. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

SEPTEMBER 8, 2014

Generally, these updates are geared to improve content quality for Google’s customers, but each has its own intricate focus that you should be aware of. Panda updates are made in effort to reduce poor quality content results from appearing high in search engine results pages (SERPs), and to boost pages with high quality content.

Google 28

Google CAN-SPAM Guidelines SERP 28

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SEO Newsletters. SparkToro Trending. SEO Courses.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Hubspot

FEBRUARY 25, 2014

By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. My colleague Rachel Sprung wrote an awesome blog post recently about how to research what keywords you should be using in your inbound marketing, which is a great place to start.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Directive Agency

APRIL 15, 2022

The key to running a successful SaaS business is to understand the customer journey. Mapping the customer journey gives you insight into how a customer interacts with your brand at each stage, how they feel and what their challenges are. What is the SaaS Customer Journey? SaaS Customer Journey Example.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

ClearVoice

MARCH 19, 2020

A content plan is aligned with your inbound marketing funnel with the following core stages: awareness, consideration, conversion and decision. The end goal for the majority of marketers? These are three foundational stair-step layers that lead to content publishing and distribution at the top of your content marketing approach.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

NOVEMBER 23, 2011

There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts. 11 Ways to Screw Up Your Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Hubspot

NOVEMBER 27, 2012

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. the modern marketing team we've built. At HubSpot, we’ve given away tickets to events, free marketing assessments , and ad spend coupons to Facebook and LinkedIn.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Hubspot

FEBRUARY 20, 2020

Nowadays, 55% of marketers say blog content creation is their top inbound marketing priority. Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Ultimately, it's more important than ever to be intentional about your website and the content you publish. Is it up to par?

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99