Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Track conversations related to your brand across all major social networks and other online sources. This helps you stay on top of the latest industry trends and identify untapped business opportunities.

Tools 110

Tools Branding Brand Identity Enterprise Management 110

Sprout Social

OCTOBER 6, 2021

First, consider taking a look at competitors and influencers in your industry. Next, think about the kinds of content you’ve been publishing on your other feeds. Finally, simply take a minute to review your customer persona again and remind yourself of their likes and dislikes. Include the right hashtags.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. Optimize your LinkedIn profile Your profile is the first thing people see when they encounter you on the social media platform, so you should optimize it to expand your professional network.

Linkedin 110

Linkedin Personalization Branding Brand Identity 110

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years. Instagram Outbound Hashtag Performance.

Social Media 129

Social Media Media Paid Social Agency Ideal Customer Profiles 129

Sprout Social

MARCH 4, 2021

So you may Retweet posts from influential industry names in the industry or you could even share user-generated photos on your Instagram Stories, with permission of the original content creator. For SEMrush, its social media curation strategy involves sharing insightful and relevant blog posts from reputable names in the industry.

Curation 139

Curation Content Social Media Custom Publishing 139

Zoominfo

MARCH 3, 2019

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. Reddit is more than just a niche social networking website. Check it out! DiscoverOrg. It’s free! This next tool is a no-brainer.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

KoMarketing Associates

APRIL 23, 2019

Not only should it include the basic needs like proper grammar, stylizing of brand names, and the correct usage of industry terms, it should also include rules for publishing social media content under the organization’s name specifically. What Is My Hashtag Strategy? What Should We Be Posting? What Is My Posting Schedule?

Paid Content 141

Paid Content Social Media Media B2B 141

Sprout Social

SEPTEMBER 13, 2022

And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Published on. Templates for every social network. Millions of stock images.

Budget Programs 121

Budget Programs Video Marketing Tools Marketing & Strategy 121

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Owned data measures the performance of content you publish across your brand’s social profiles. Assess performance by network. Every network has its own unique audience, tone of voice and “culture.”

Advertising Agencies 122

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 122

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Choose the platform(s) that best align with your business goals, industry, market, and audience potential. After you publish and optimize your video content, promote it to increase visibility.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). As a side note, you may have slightly different links, promotions and bios across multiple networks.

Social Media 130

Social Media Optimization Media Marketing & Strategy 130

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. Here is why we think you should choose Instagram influencer marketing: #1: Gram offers higher engagement than the rest of social networks Do you know that Instagram has more than 500 million daily active users ?

Work Management 91

Work Management Planning Advertising Agencies Marketing Management 91

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. The reality?

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event.

Social Media 202

Social Media Promotion Creativity Media 202

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Ideal Customer Profiles 127

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 127

Oktopost

FEBRUARY 9, 2021

While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. What Are Hashtags? Hashtags are a marketer’s best friend. A hashtag is created when the pound symbol is placed before a word or phrase, as in #hashtag or #B2Bmarketing.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Thinkers360

MAY 6, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Something that’s a true measure of expertise and hard to fake. We amplify your content for free!

B2B Thought Leadership 114

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 114

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Social networks are one of the main places where information is exchanged. What is social selling?

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Sprout Social

MAY 8, 2019

Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. There’s no shortage of Instagram content you can publish to fill up your feed. Customer photos. Publishing to Instagram at least once a day is within the platform’s best practices.

Paid Content 109

Paid Content Promotion Ideal Customer Profiles Tagging 109

Thinkers360

MARCH 22, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Something that’s a true measure of expertise and hard to fake. We amplify your content for free!

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Sprout Social

AUGUST 5, 2020

While Listening gives you insights into competitors’ organic presence in broader conversations across social (aka “earned content”), our Competitor Reports provide performance data for content published by your brand across social platforms (aka “owned content”). That’s where social listening comes back into play.

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Comparison 140

ClearVoice

NOVEMBER 25, 2022

To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Analyzing customer purchase history. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Content Standard

JUNE 25, 2019

But for certain companies and industries that don’t have the luxury of using the full slate of social promotion channels now available, putting to use disruptive marketing trends becomes a means for survival. In other cases, social networks have their own restrictions on advertisers, independent from what federal and state law says.

Social Marketing 93

Social Marketing Trends Advertising Agencies Paid Search Agency 93

Zoominfo

JULY 1, 2018

The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. GetApp: Allows users to search for industry topics as well as specific products. Social selling often takes more time and effort than other sales strategies.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Valasys

JULY 20, 2020

The researchers led a recent survey of about 115 marketing experts from the B2B domain and numbered out that 79% of B2B brands valued social media as the supreme active marketing network. Employing social media profiles to develop exposure and create industry reliance will lead the right users to a specific brand website.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Content Standard

SEPTEMBER 5, 2019

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” So how does the new algorithm work, exactly? Average users, meanwhile, saw little to no action.

Linkedin 96

Linkedin Viral Marketing Work Management Custom Publishing 96

Oktopost

FEBRUARY 24, 2022

Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. . Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Sprout Social

MAY 24, 2022

Owned media is essentially free to publish. You can pitch journalists and request reviews from customers but at the end of the day, whether or not they respond is up to them. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Customer acquisition cost.

Paid Content 96

Paid Content Paid Search Agency Media Paid Social Agency 96

Thinkers360

MARCH 31, 2024

Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

APRIL 20, 2024

23 Simon Kriss Customer Experience Innovation Institute Contact Simon Kriss Score: 35.33 To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Salih, DBA Score: 35.33

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Sprout Social

OCTOBER 10, 2019

If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Networking. The reason why Twitter chats are so effective is because the people who participate in them are the ones that enjoy actively engaging on the social network. What Makes Twitter Different.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Include a relatable story and a high-quality image or video of the customer using the product.”

Examples 77

Examples ROI Planning Work Management 77

Thinkers360

APRIL 28, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Something that’s a true measure of expertise and hard to fake. We amplify your content for free!

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112