SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. This content was distributed around the world after sponsored social media campaigns were launched. Furthermore, several videos were recorded of people interacting with the exhibits.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Tomorrow People

NOVEMBER 16, 2018

It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers. Storytelling is crucial to content marketing. One type of video we have produced is the ‘explainer video’. When it comes to content, quality over quantity triumphs.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. And interactive media goes well outside video and TV too, as Spotify’s recent launch shows.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

EveryoneSocial

APRIL 8, 2020

And for the organization, you have storytellers helping to humanize the brand and as a result of putting a human face to the brand name: reaching untapped audiences where many are unfamiliar with your company. . This could be a simple picture and copy or a video about the new person joining the company. . Sharing Customer Stories.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Some snippets of that work are embedded below, and a great out-takes video as well. How has curation become a larger part of creative direction? Curation is equally as important as creation for a multitude of reasons.

Creativity 32

Creativity Marketing AI Curation Paid Search Agency 32

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Anyword

AUGUST 13, 2019

We release new data on a monthly basis along with relevant insights on content distribution. The Dodo, for example, is taking the former route with the launch of a new kids vertical, Dodo Kids , which will help the company score more dollars from advertisers interested in placements around kid-friendly video content. July Recap.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

We release new data on a monthly basis along with relevant insights on content distribution. The Dodo, for example, is taking the former route with the launch of a new kids vertical, Dodo Kids , which will help the company score more dollars from advertisers interested in placements around kid-friendly video content. July Recap.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Integrated B2B

MARCH 26, 2020

It’s the entire process that enables organizations to add value for current and potential customers by distributing that created content in the most powerful way. Typically, content marketing uses different formats such as blog posts, videos, and web pages with the focus of getting people to engage with your brand.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

It’s the entire process that enables organizations to add value for current and potential customers by distributing that created content in the most powerful way. Typically, content marketing uses different formats such as blog posts, videos, and web pages with the focus of getting people to engage with your brand.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The ability to distribute your story across multiple channels makes it even more effective, he adds. Creating educational #content can differentiate your brand, says @johnoxford1. Click To Tweet.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

Parse.ly

OCTOBER 22, 2019

To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Webbiquity

DECEMBER 11, 2013

Failing Distribution Strategies Smother Great Content by MediaPost. Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Content Marketing Institute

OCTOBER 15, 2017

It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative. Identify the trusted content brands and resources in your industry, and explore potential partnerships for content creation, distribution, and promotion. Click to enlarge.

Top of Funnel 110

Top of Funnel Trigger Marketing Content Fulfillment 110

Content Marketing Institute

SEPTEMBER 26, 2018

And, when we had a few unanswered questions, we curated responses from expert sources. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) In addition, your employees may have the stories, but may not be storytellers. For curation , look at PublishThis or Curata. For content distribution , look at Disqus , Outbrain , PRNewswire or Taboola.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

OutboundView

FEBRUARY 28, 2019

Another option would be to have someone curate the list for you by hand. But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy). What is thought leadership you ask?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Top Rank Marketing

MARCH 11, 2024

Content creation and curation : Not every thought leader or influencer is an author, so partnering with a marketing service that has expertise in this arena can help your brand elevate the voice of the individual. Videos are also more likely to be shared across social media platforms, increasing brand visibility and reach.

Work Management 131

Work Management Marketing Management B2B Marketing Service 131

Contently

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. cally for an online video format.”

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Hubspot

JULY 21, 2010

If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. It creates different magazine sections from online news sources, Twitter, Facebook and curated content from online thought leaders like Robert Scoble.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Contently

OCTOBER 15, 2021

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. cally for an online video format.”

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Marketing Insider Group

SEPTEMBER 5, 2023

Watch the video below, or read our article on The Ultimate Guide to a Content Marketing Strategy That Delivers ROI. Video Source: LinkedIn Learning 2. Understanding these pathways can help you optimize your content distribution. Storytelling with data. Want to learn more about setting strategic content marketing goals?

Research 253

Research Content Marketing Work Management B2B Thought Leadership 253

ClearVoice

JULY 12, 2023

It’s your foundation for crafting and distributing content designed to captivate and convert. Using interactive elements like quizzes and videos creates immersive experiences that encourage active participation. You’ll also need to promote and distribute content so that it reaches your intended audience.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Marketing Insider Group

MARCH 16, 2020

Marketing Insider Group, for example, takes the top spot for in-demand keywords like ‘what is marketing,’ ‘what is employee activation,’ ‘thought leadership,’ ‘brand storytelling,’ ‘marketing speaker,’ and more. You can repurpose blog content (create short videos or graphics, highlight the core message, share a tip from the article, etc.)

Lead Scoring 301

Lead Scoring Lead Ranking Budget Programs Marketing Budget 301

Scoop.it

FEBRUARY 4, 2020

To bring your brand into your content, you need to consider brand at every stage in the content development process—from content strategy, to content ideation, to content structure, to content creation, to content distribution. If your brand is a storyteller, visual video content might suit it better. Distribution and Curation.

Process 77

Process Top of Funnel Ad Building Brand Identity 77

FMG Suite

DECEMBER 14, 2020

Marketing is all about storytelling, and digital marketing is all about digital storytelling. Ask yourself: Is this custom, curated, or catered content? Watch a video. STEP 4 – DISTRIBUTE. Let’s examine what content distribution is and the different avenues available. Whitepapers. Newsletters.

Planning 98

Planning Marketing Plans Top of Funnel Work Management 98

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. Videos for the brand website and social channels. And eight people on the NASCAR Productions team help shoot and edit video content for Evan’s group. Enterprise content marketing is an exercise in collaboration.

Storytelling 57

Storytelling Advertising Agencies Broadcasting Distribution 57

Adobe Experience Cloud Blog

JULY 11, 2017

Specifically, she and her brand, have bucked industry standards and expectations by challenging the status quo and carefully curating Beyoncé into both a household name and a powerhouse with a clear vision, purpose articulated across channels. Ultimately Beyoncé’s distribution and the announcement of BEYONCÉ shook up the music industry.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

ClearVoice

JULY 12, 2023

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Financial content marketing crafts and distributes content designed to magnetize, captivate, and convert a specific target audience. Trust has become the backbone of curating successful long-term customer loyalty.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Litmus

DECEMBER 18, 2023

Email often has to do its own PR, so curate extremely brief spotlights of your ongoing wins and distribute these broadly.” In addition to those, Cinnamon Brunmier-Keller, VP of Technology Services at RAPP , recommends video.

Marketing Budget 105

Marketing Budget Budget Programs Marketing Budget Creation ROI 105

Sprout Social

SEPTEMBER 29, 2020

Since then, other apps like Instagram, Facebook, and now TikTok, have made their own versions of this style of storytelling. The average Snapchat user interacts with a Snapchat Lens for at least 20 seconds and is likely to share images or videos of themselves using the filter. With story ads, you can create 3 to 20 images or video ads.

Business 130

Business Budget Programs User-Generated Content eCommerce 130

Content Standard

DECEMBER 30, 2020

Work ranges from digital campaigns – to audio and video production – to website development – to social media engagement – to mobile marketing.” That means embracing new storytelling vehicles, messaging strategies and even design themes.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

BuzzSumo

JANUARY 13, 2022

The link to a longer research piece makes this quiz a good example of how to boost the distribution of content. We saw this tribal factor as an engagement driver in Facebook video shares as well. . The power of interactives extends to curation. This is the essence of content curation. interactions. — which has 165.2k

Examples 142

Examples Content Lead Scoring Lead Ranking 142

ClearVoice

JANUARY 8, 2019

If your personas love video content and spend a lot of time on YouTube, you need to create video content. If they devour articles on industry trade websites, you need to get a guest post on the site or curate that content on your site and social platforms. You need a good mix of text, video and images to capture attention.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

ClearVoice

JULY 19, 2022

Content curation and syndication: Share content from other authoritative sources (content curation) to quickly get your target audience’s attention. Use images, videos, eBooks, white papers, infographics, and podcasts to penetrate various platforms like Facebook, Instagram, YouTube, and Spotify. What is content marketing?

Top of Funnel 95

Top of Funnel Content Marketing Marketing Budget Work Management 95