Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Zoominfo

MAY 20, 2021

Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%. The cross industry average for average CTR is 2.62%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

SmartBrief - Marketing

MARCH 10, 2024

Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.). Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Newsletter 118

Newsletter Practices Analytics Optimization 118

Optinmonster

JANUARY 29, 2024

Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. This is often achieved through a mix of SEO (search engine optimization) , social media marketing , and content partnerships. Use the analytics provided by each social media platform for social media posts.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

SendX

JANUARY 18, 2021

According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates. According to standard practice, 6-10 word-long email subject lines have one of the highest open rates. Pick the Right Time for Email Sending Timing is what the success rate of your email strategy hinges on.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

RebelMouse

JANUARY 5, 2024

Consistently Improving Your Site: You can meet business goals and fine-tune your website to meet your users' needs, leading to a lower bounce rate, higher click-through rates (CTR), and increased conversions. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.

Marketing Websites 111

Marketing Websites Sample CTR Click Rate 111

Launch Marketing

DECEMBER 9, 2020

Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content. Open Rate: Email opens are primarily influenced by subject lines. You want to have a high open rate.

Social Media 83

Social Media Marketing Websites Media B2B 83

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Do you want to know if your content curation strategy is successful? Let’s begin!

Curation 82

Curation Click Rate Content Open Rate 82

SendX

MARCH 18, 2021

It could be a low visitor-to-subscriber conversion rate, low open rates, low CTR, high unsubscribe rates , and more. For example, if you want to improve your open rates, you could create a segment for: The subscribers whose open rates are lower than the average.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Promote them on your website and social media. Advertise these promotions on your website, social media, and through paid ads to attract subscribers. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Promote them on your website and social media. Advertise these promotions on your website, social media, and through paid ads to attract subscribers. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Click-Through Rate (CTR). The CTR is calculated as the number of recipients who click through on a link within your email divided by the number of those who opened your email. This is the percentage of people who have opened your email.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. For example, Healthcare & Medical click-through rates (CTR) moved above the average in March but surprisingly were below it for April, May and June.

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

SmartBug Media

MARCH 7, 2023

percent click-through rate (CTR) $4.42 Compared to email and paid advertising results, SMS blew them out of the water: The average SMS CTR was 19 percent versus 2.5 percent for email The average SMS conversion rate was 29 percent versus 1.22 percent average monthly click-through rate 13.1 percent conversions 22.7

SMS 98

SMS Conversion Click Rate CTR 98

Sharpspring

OCTOBER 20, 2020

Whether it’s visitors to your website, social media page views or landing page traffic , this is the simplest metric to see how many eyes are on your content. 2 Open Rate. Seeing how many people actually open your emails is critical to ensuring you’re taking full advantage of this key channel. 3 Click-Through Rate.

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59

Optinmonster

MARCH 2, 2021

Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates. That’s the percentage of people on your list who actually opened your email. For your last campaign, you see that the email had an open rate of 17%. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Sharpspring

SEPTEMBER 26, 2019

“Email is not an age thing, while social media is divided by generations.” The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media; . It seems like there are boundaries in an individual’s choice of social media. . Practically, 25%-30% is a fantastic open rate, so aim for that.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Biznology

JANUARY 17, 2019

The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics. Click-through rates (CTR) and open rates are important, but they aren’t enough.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. From email and social media to your website’s live chat, marketing automation platforms can integrate various channels. This can dramatically improve operational efficiency and grow revenue faster.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Envy

FEBRUARY 13, 2021

This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. This is the Click-Through Rate, meaning the number of times that someone who sees your ad actually clicks on it. Open Rate (OR). CTAs should be loud and clear, to tell visitors what to do next.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. As a result, transactional emails have a high CTR of 4.8%, which is 3x the CTR of non-transactional emails (1.6 %).

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech Advisor

JANUARY 8, 2020

The rise of social media platforms, artificial intelligence, the internet of things (IoT), and other technological advances have enabled marketers to move to a more innovative form of marketing. Social Media Marketing: Engagement (post likes, shares, comments), reach, audience growth, impressions, referral traffic, conversion rate.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Sharpspring

APRIL 23, 2020

Categorize your customer lists based on demographic data, information gleaned from social media sites, behavioral data, and more. With this more complete picture, your messaging will be hyper-relevant to recipients, and your open rates, conversions, and overall brand experience will improve. View Rates. Open Rates.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

ClearVoice

JANUARY 8, 2024

Use it to measure paid advertising KPIs, such as click-through rate (CTR) and cost per click (CPC) Mailchimp Analytics: Provides insights into the performance of email campaigns. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Hubspot

JUNE 8, 2023

AI email assistants can analyze emails with common trends — like emails from social media, for example — and mass delete them. Increasing CTR on Marketing Emails If you’re not sending email marketing campaigns with an A/B split test on subject lines, you’re missing out. This will save you time and memory on your devices. Don’t worry.

Marketing AI 70

Marketing AI Tools Work Management Marketing Management 70

Optinmonster

SEPTEMBER 8, 2022

That’s because you can precisely track open rates, engagement, and number of conversions from each email. This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. You also want to make sure your email open rates and click rates stay relatively high.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Oktopost

NOVEMBER 28, 2022

Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company. Social media engagement. Churn rate: This measures the percentage of customers who stop doing business with a company over a given period.

B2B 86

B2B Webcast Customer Satisfaction Click Rate 86

Porch Group Media

NOVEMBER 10, 2022

It’s often the first thing people do online; 58% of users check their email before they check out social media or the news. Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. Personalized emails deliver 6x higher transaction rates.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Social media integration. Better metrics. Leads from CRM can be added to your mailing lists and included in email marketing campaigns.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Meerkat Marketing

FEBRUARY 6, 2023

It involves collecting, analyzing, and interpreting data from various sources, such as website analytics, social media metrics, email data, conversion rates, customer feedback, and market research; and using all of these data points to guide marketing decisions.

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

SmartBug Media

APRIL 9, 2019

Deliverability rate: This is the percentage of emails that didn’t hard or soft bounce, but actually made it to your recipients’ inboxes. Click-through rate (CTR) , or more indicative of how the content and calls to action encouraged visitors to click through to the landing page: click-to-open rate (CTOR).

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

Vision6

JUNE 4, 2023

The ‘Find Yourself On Facebook’ helps the subscriber feel included in the brand’s message and mission and is a practical way to redirect viewers to their social media channels. Furthermore, this strategy can help expand and leverage user-generated content through social media to showcase positive feedback and proof of your value proposition.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

SnapApp

SEPTEMBER 12, 2017

Campaign Monitor data shows that email produces 174% more conversions than social media. . Because the email setting is more personal than social media, you have an opportunity to build relationships, so use a tone and words that resonate emotionally. 23.40% Open Rate vs. 20.80% Open Rate for Paycor average emails.

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

markempa

FEBRUARY 10, 2014

The campaign increased open rates by 32.5% SunGard’s zombie survival campaign was a multichannel marketing effort that used emails, a landing page, direct mail and social media to generate buzz – and a few leads. Email Marketing: Writing powerful email copy boosts CTR 400% [More from the blogs]. You may also like.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Front-end metrics , such as click-through-rate (CTR) and engagement ratio, tell you if your content is relatable enough to inspire action by your target audience. Are your emails not getting opened? Social Media.

ROI 134

ROI Top of Funnel Planning Click Rate 134