Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Optinmonster

JANUARY 29, 2024

Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Zoominfo

MAY 20, 2021

Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%. Bounce Rate This is the percentage of emails that didn’t reach the recipient’s mailbox.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. You can then measure each version's performance based on user clicks and conversions. Group A sees one version of a page, and group B sees another version.

Marketing Websites 111

Marketing Websites Sample CTR Click Rate 111

SendX

JANUARY 18, 2021

Now, when applied to email marketing, chatbots can significantly increase interaction, reaction rate, and content delivery. In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates?

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. It encourages readers to click through and see what other people are talking about.

Curation 82

Curation Click Rate Content Open Rate 82

Launch Marketing

DECEMBER 9, 2020

Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content. Open Rate: Email opens are primarily influenced by subject lines. You want to have a high open rate.

Social Media 83

Social Media Marketing Websites Media B2B 83

SmartBug Media

MARCH 7, 2023

percent click-through rate (CTR) $4.42 Compared to email and paid advertising results, SMS blew them out of the water: The average SMS CTR was 19 percent versus 2.5 percent for email The average SMS conversion rate was 29 percent versus 1.22 percent average monthly click-through rate 13.1

SMS 98

SMS Conversion Click Rate CTR 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Conversion Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. For example, Healthcare & Medical click-through rates (CTR) moved above the average in March but surprisingly were below it for April, May and June.

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

Optinmonster

MARCH 2, 2021

Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates. That’s the percentage of people on your list who actually opened your email. For your last campaign, you see that the email had an open rate of 17%. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Sharpspring

OCTOBER 20, 2020

Whether it’s visitors to your website, social media page views or landing page traffic , this is the simplest metric to see how many eyes are on your content. 2 Open Rate. Seeing how many people actually open your emails is critical to ensuring you’re taking full advantage of this key channel. 3 Click-Through Rate.

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59

Envy

FEBRUARY 13, 2021

BR is your website and/or email Bounce Rate. Churn rate. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients. Cost Per Click tells you how much it costs to get one person to click on your paid ad.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. From email and social media to your website’s live chat, marketing automation platforms can integrate various channels. This can dramatically improve operational efficiency and grow revenue faster.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Biznology

JANUARY 17, 2019

The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics. Click-through rates (CTR) and open rates are important, but they aren’t enough.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Martech Advisor

JANUARY 8, 2020

The rise of social media platforms, artificial intelligence, the internet of things (IoT), and other technological advances have enabled marketers to move to a more innovative form of marketing. Some of the key attribution models are first-click, last-click, linear, and U-shaped attribution. Conversion Rate.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. According to the latest research, email personalization has many benefits: According to 75% of marketers, click-through rates are improved due to personalization.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Sharpspring

APRIL 23, 2020

Categorize your customer lists based on demographic data, information gleaned from social media sites, behavioral data, and more. With this more complete picture, your messaging will be hyper-relevant to recipients, and your open rates, conversions, and overall brand experience will improve.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Optinmonster

SEPTEMBER 8, 2022

That’s because you can precisely track open rates, engagement, and number of conversions from each email. This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. You spend 5 hours per month working on your email marketing, and the hourly rate you pay yourself is $75.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Oktopost

NOVEMBER 28, 2022

Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company. Social media engagement. Churn rate: This measures the percentage of customers who stop doing business with a company over a given period.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Sharpspring

SEPTEMBER 26, 2019

“Email is not an age thing, while social media is divided by generations.” The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media; . It seems like there are boundaries in an individual’s choice of social media. . Email delivery rate. ” Here’s what I mean: . it’s e mail. .

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

ClearVoice

JANUARY 8, 2024

Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Hubspot

JUNE 8, 2023

AI email assistants can analyze emails with common trends — like emails from social media, for example — and mass delete them. Increasing CTR on Marketing Emails If you’re not sending email marketing campaigns with an A/B split test on subject lines, you’re missing out. Use the power to increase your open and click-through rates.

Marketing AI 70

Marketing AI Tools Work Management Marketing Management 70

Porch Group Media

NOVEMBER 10, 2022

It’s often the first thing people do online; 58% of users check their email before they check out social media or the news. adults), and at over 65, the email use rate is 84.1%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. 58% of consumers open their email first thing in the morning.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Front-end metrics , such as click-through-rate (CTR) and engagement ratio, tell you if your content is relatable enough to inspire action by your target audience. Are your emails not getting opened?

ROI 134

ROI Top of Funnel Planning Click Rate 134

Vision6

JUNE 4, 2023

This can significantly increase conversion rates and overall engagement. The ‘Find Yourself On Facebook’ helps the subscriber feel included in the brand’s message and mission and is a practical way to redirect viewers to their social media channels. Email open rates indicate how many subscribers opened your email.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Meerkat Marketing

FEBRUARY 6, 2023

It involves collecting, analyzing, and interpreting data from various sources, such as website analytics, social media metrics, email data, conversion rates, customer feedback, and market research; and using all of these data points to guide marketing decisions.

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

SmartBug Media

APRIL 9, 2019

Deliverability rate: This is the percentage of emails that didn’t hard or soft bounce, but actually made it to your recipients’ inboxes. Click-through rate (CTR) , or more indicative of how the content and calls to action encouraged visitors to click through to the landing page: click-to-open rate (CTOR).

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

Martech Advisor

APRIL 6, 2020

For instance, an e-commerce marketer who is a conversion rate optimization (CRO) expert, needs to have a solid grasp of copywriting, design, and analytics as they’ll exactly know what to tweak to boost the conversion rate of the e-commerce store. Learn More: 10 Key Roles of a Social Media Manager in 2020.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

SnapApp

SEPTEMBER 12, 2017

Campaign Monitor data shows that email produces 174% more conversions than social media. . Including interactive content experiences like polls, quizzes, and interactive video takes you beyond the open and click rates. . By “activate” I mean something more than just opening, scanning, reading, or even clicking.

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

LeadSquared

AUGUST 12, 2019

The open rate is the percentage of subscribers who opened your emails. This is a vital metric in email marketing because your emails are of no use if your customers do not even open and read them. The average open rate should be between 15-20%. Click-Through Rate. Conversion Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Webbiquity

OCTOBER 29, 2019

Those who don’t open the message or take any action will receive message “A1” a few days (or whatever time period you set) later. But those who do click on your call to action (CTA) or respond to your offer will receive message “A2” instead. Social media integration. Market reach. Better metrics.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190