The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. This is the Click-Through Rate, meaning the number of times that someone who sees your ad actually clicks on it. Open Rate (OR). PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time.
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