Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. Alternatively, you can use hashtag generating tools and cut down on guesswork and time spent on research.

Social Media 157

Social Media SEO Cost Per Click Media 157

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the  Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions).

Brand Identity 106

Brand Identity Branding CTR API 106

Optinmonster

JANUARY 29, 2024

Step 3: Work Out the Dollar Amount for What You Got in Return If your content is working well, it’ll generate leads that turn into sales. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is important to stay within the character limit on the meta description length to avoid having part of your description cut off by the search engine and appear incomplete in the SERP. What is a meta description?

SERP 97

SERP Click Rate CTR Display 97

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.

Allocation 123

Allocation Barriers Lead Scoring Lead Ranking 123

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Organic traffic is contrasted with other traffic sources, such as: Direct traffic, generated by people entering a URL directly or accessing a bookmark.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Atomic Reach

MAY 14, 2019

PPC ads are helping brands generate leads, increase awareness, get into the search results and have an almost immediate impact, with clearly measurable results. PPC puts you at the top of the SERPS which is vital to have a thriving online business as 75 percent of users never get past the first page of the SERPs. Powertraffick).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

seo.co

SEPTEMBER 4, 2022

Google sends out bots to evaluate title tags, among other meta elements, to determine the purpose of the page, the type of content that will be found on it, and how it should rank in search engine results pages (SERPs). Additionally, title tags represent the text you see highlighted in blue in most SERPs. How to Use Title Tags.

Tagging 97

Tagging SEO SERP Keywords 97

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is important to stay within the character limit on the meta description length to avoid having part of your description cut off by the search engine and appear incomplete in the SERP. What is a meta description?

SERP 72

SERP Click Rate CTR Display 72

The Lead Agency

OCTOBER 8, 2020

This can be done by increasing click-through rates (CTR). The click-through rate of an organic campaign is the number of clicks you get divided by the number of searchers who seen the business listing (impressions). So, if 20 people see your organic search result, and 5 people clicked on it, you’d have a 25% CTR. higher CTR.

Organization 62

Organization CTR Lead Scoring Lead Ranking 62

Conductor

AUGUST 12, 2021

It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description. A SERP snippet is what appears to the searcher as the webpage description. Most SERPs on mobile devices will only show 680 pixels, 120 characters.

SEO 122

SEO Optimization SERP Mobile Advertising 122

The Lead Agency

NOVEMBER 27, 2019

We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. Google Ads and SEO have a similar premise behind them; the benefit of using Google Ads over SEO is that it generates data immediately. The Lead Agency is a specialist B2B digital marketing agency.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. OK, we don’t think generative AI is all bad: there are certainly efficiencies to be gained by letting AI do the boring bits — and we all need to get smart about using them or we’re doing whoever pays our bills a disservice.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. Always be on the lookout for those CTR underperformers. Again, we weren’t sobbing into our fine Bavarian beers about the loss.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Huptech Web

FEBRUARY 16, 2024

” This could include; Increased Sales Lead Generation Brand Awareness Customer Engagement Other Desired Outcomes In simple terms, it is the return on investment you get from your content marketing efforts. Content marketing costs 62% less than traditional marketing and generates 3x as many leads.

Paid Content 52

Paid Content ROI Content Marketing Lead Ranking 52

KoMarketing Associates

FEBRUARY 21, 2017

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section.

Activities 136

Activities Campaigns Brand Identity Branding 136

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). That’s precisely what we’ll be discussing in this blog post.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Directive Agency

APRIL 15, 2022

You may have optimized the living daylights out of your website only to find that you’re still not ranking for any of your target keywords or generating any traffic from organic search. See Existing CTR For Keywords & Pages . See how to increase your CTR. . Checking that Google is Properly Crawling and Indexing Your Site.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Directive Agency

APRIL 15, 2022

First and foremost, SEO is a long play and optimizations can take weeks or even months to generate results for a company. Using Google as an example, PPC campaigns aim to be listed first or at least “above-the-fold” in the SERP, ahead of the organic search results which we mentioned previously. SEO is the way to go! Hold those horses!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Sana Commerce

AUGUST 2, 2023

Appearing prominently in search engine results pages (SERPs). Registering your web store with Search Console and generating a Core Web Vitals report will give you a great place to begin. Keep track of your target keywords and monitor their positions in search engine results pages (SERPs). The result?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

KoMarketing Associates

JUNE 12, 2018

4 Ads at Bottom of SERPs. Monitor Impressions, Position & CTR: If a piece of content has high impressions, high position, and low CTR, you probably need to reevaluate the keyword you’re targeting. The 5-10 Concept: Focus optimization efforts on content ranking in positions 5-10 to push it higher in SERPs.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

BenchmarkONE

FEBRUARY 28, 2019

Arguably some of the most effective advertising happens right on a search engine results page (SERP). Paid search advertising is also great if you want to generate immediate results. More conversions will occur when on the first SERP, as many searchers won’t venture past page one. Generating Traffic is Simple.

Display 76

Display Cost Per Click Ads Campaigns 76

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results. This is an important metric.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

SmartBug Media

JULY 22, 2022

Ad extensions are extra lines of code added to your ad when it's shown in the search engine result pages (SERPs). With users generating demand and a budget in place, the algorithm tries to make the perfect match. It’s important to know which pages on your site are receiving the most traffic and generating the most revenue.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

seo.co

SEPTEMBER 13, 2021

PPC allows you to target your audiences better and deeper in the funnel, which will generate more conversions and sales for your brand. So even if you’re paying slightly more for PPC, the higher investment is justified with more quality lead generation. Fill SERP With PPC-SEO Hybrid Strategies.

Paid Content 121

Paid Content Organization Campaigns PPC 121

ClearVoice

JUNE 27, 2022

Search engine optimization or SEO is the practice of optimizing a site to improve its ranking in organic search engine results pages (SERPs). It involves using pay-per-click (PPC) advertising that shows up prominently in SERPs, which could deliver instant results. Enhanced visibility in SERPs. SEO vs. SEM Pros and Cons.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

SmartBug Media

JULY 16, 2021

As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Look at your existing videos—what’s performing better from a CTR perspective? Make a hypothesis, test it, and implement it accordingly. Copy the transcript.

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . According to Brian Dean over at Backlinko, the top spot on page one of Google’s organic SERPs has an average CTR of 31.7% There is an inside joke in SEO: .

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

SmartBug Media

APRIL 12, 2021

Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively. Organic CTR. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs. Impressions.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Kevin Indig

MARCH 18, 2023

Beautiful site aesthetics can make the experience memorable for users, which impacts brand returning traffic , brand searches and SERP CTR, even for commodity content. But skyscrapers can now be built taller and faster than ever before, thanks to Chat GPT and generative AI. Some people think design means how it looks.

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Adobe Experience Cloud Blog

JULY 3, 2017

CTR: Click-through rate of impressions to clicks as a percentage. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. So even though Campaign #3 has the lowest total cost with an average CTR, Campaign #1 has the lowest Cost Per Conversion. A higher position in the SERPs.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. This is crucial since traffic would mean more leads, and eventually, generate more sales for your business. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52