Liveintent

SEPTEMBER 8, 2021

Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

nDash

SEPTEMBER 29, 2020

But marketers often overlook one crucial qualifier when they decide to hire freelance writers —the need for content writing vs. copywriting. Flexibility: When you’re a marketing team of one or just need someone to work on a wide range of projects, you might prefer to work with one writer for everything. What’s the big deal, right?

Copywriting 52

Copywriting Top of Funnel Funnel Advertising Advertising Agencies 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. This includes direct expenses tied to sales, such as salaries, commissions, and marketing costs. Delving deeper, gross sales efficiency centers on the total costs associated with acquiring customers.

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Directive Agency

JULY 12, 2022

But what does this mean for businesses marketing cloud-based software? On the contrary – achieving exceptional results (and a healthy revenue) requires a fully-optimized bottom section of the advertising funnel. For example, SkillCrush sells a pricey learning program that comes with lifetime access.

Conversion Rate 52

Conversion Rate Pricing Price Conversion 52

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. It’s the foundation, after all.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. One which can help you with what is often the tough job of selling your service to prospective customers. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 201

eCommerce Tactics Budget Programs Work Management 201

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Using cross-channel metrics to measure store visits and sales.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

B2B Digital Marketer

MARCH 18, 2021

If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it. Episode Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Heinz Marketing

MAY 6, 2019

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re joining us live on the funnel media radio network. John Raguin he is the CMO, the Chief Marketing Officer for Seismic.

Sales Management 59

Sales Management Top of Funnel Work Management Marketing Automation Services 59

Salesforce Marketing Cloud

FEBRUARY 6, 2024

Inside sales Inside sales involves selling to customers remotely, often through live chat, video conferencing, email, or by phone. For this type of selling, reps typically train on a specific product and can take a prospect through all of the product’s features and benefits.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Makes sense, right? It’s true!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. It’s the foundation, after all.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. 6sense orchestration (for account targeted advertising/email).

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Outgrow

FEBRUARY 5, 2021

A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. We’ll not only tell you the meaning of demand generation, but also how it’s different from lead generation and inbound marketing. What Is Inbound Marketing?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Hinge Marketing

MARCH 21, 2019

Yet, working for the research-based branding and marketing firm for professional services, I can tell you that we and our clients are seeing a decline in referral usage. For those of you that follow a marketing funnel or waterfall model, lead generation is typically identified as a top of the funnel initiative.

Demand Generation Agencies 102

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 102

Valasys

NOVEMBER 23, 2022

Since the advent of industrialization in the 1700s, the need to sell products, goods, and services became apparent. Consequently, globalization in the early 1900s only meant a broader market and more prospects to sell to. Today, lead generation is the most competitive market space out there. Content Marketing:?

Paid Content 52

Paid Content Sales Qualified Leads Lead Scoring Lead Ranking 52

Single Grain

AUGUST 17, 2021

One of the most important hires in your company is the VP of marketing. Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. What Is a VP of Marketing?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Strategic-IC

APRIL 6, 2018

In this video interview series, we speak to marketing thought leaders across a number of industries to find out how marketing is changing in their space. It used to be the analogy that the science [itself] sells, so, it was a shock for culture that sales were even deemed necessary. Interview Transcript.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 48

Strategic-IC

MARCH 28, 2018

In this video interview series, we speak to marketing thought leaders across a number of industries to find out how marketing is changing in their space. So to then plug in marketing at the back end, which is seen as an even more extravagant luxury to have in the marketplace. Interview Transcript.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 48

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. So, we decided to reach out to 45 marketing executives and ask the following question: . Sales did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Valasys

NOVEMBER 5, 2018

Many salespeople are under the impression that they have hit the limit of people and companies they can sell to. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Email Marketing.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Heinz Marketing

APRIL 19, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 74

Top of Funnel Work Management Marketing Management Peer-to-peer 74

Sharpspring

APRIL 30, 2020

By looking at your customer journey holistically, you can craft a seamless experience where every touchpoint and conversation flows into the next without creating additional work for your marketing and sales teams. Omnichannel customer experience is a marketing and selling model designed for the digital age.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Adobe Experience Cloud Blog

FEBRUARY 3, 2017

Author: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where self-education and research define most of the criteria used to make a final purchase, ensuring that your brand’s differentiated value reaches your audience at the optimal time is critical.

Purchase 48

Purchase Top of Funnel Multi-Channel Marketing Management 48

seo.co

OCTOBER 29, 2021

With the size of the market , there is plenty of competition, but you can still sell SEO , but doing so means you need to prove your value to clients. There’s only one reliable way to increase customer retention in a digital marketing agency , and that’s by proving your value. Cross-communication. This is how you do it.

Work Management 96

Work Management Marketing Management SEO Service 96

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112