Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

SalesIntel

MARCH 22, 2023

By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages. Firmographic data can be used to segment your audience based on their specific business needs and challenges.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Valasys

OCTOBER 11, 2019

The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. Why B2B Brands Need to Focus on Account-Based Sales Development (ABSD) or Account-Based Selling. Some companies sell to lots of small & mid-sized customers as well as to the big enterprises.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Seismic

SEPTEMBER 8, 2019

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. demographics, psychographics, geographics, firmographics, etc), the context of their pain points, and how this information can help to tailor the purchase process. This enables sales reps to be more proactive and sell smarter.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Valasys

AUGUST 12, 2019

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. While the success of ABM relies on the criticality of the sales & marketing departments working together, other departments also need to participate so that no opportunity to multiply the anticipated ROI is missed.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Outgrow

MARCH 2, 2021

The intent of that is to establish their brand and sell their products. At this step, you would need to keep in mind your audience’s purchasing power, their demographic, geographic, and psychographic characteristics. There has also been a 63% in cross border e-commerce sales during the pandemic. Return on Investment (ROI).

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Online Marketing Institute

MAY 24, 2009

How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI? ► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Convince & Convert

SEPTEMBER 14, 2010

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

DECEMBER 22, 2015

You can sell tickets to local events, sponsor your own events, and work with local advertisers. Cross-check your lists with a third party data provider, if there is one available (it will vary by region and industry). With local readers, for instance, you have many creative ways to drive revenue.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

SalesIntel

APRIL 16, 2021

Psychographic. They can also help identify upselling and cross-selling opportunities with existing customers by anticipating their current and future business needs. It can also boost go-to-market strategy ROI, create relevant messaging, test pricing options, and discover new and more effective advertising opportunities.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

FunnelEnvy

NOVEMBER 13, 2023

Ongoing Relationship: Upselling and Cross-Selling Even after a sale, the customer journey is still ongoing. Target paid ads to upsell or cross-sell additional products or services or introduce new features that benefit the customer to increase the lifetime value and retain customers for the long term.

Paid Content 70

Paid Content Paid Search Agency Ads Optimization 70

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell. What is Cross-Device Targeting? What is an Ad Exchange? What are Ad Units?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Where (and from whom) might the product’s ROI be evaluated or questioned down the road? Who do you sell to? Who should you really be selling to? to have their own programs.

Sales Management 134

Sales Management Work Management Peer-to-peer Marketing Management 134

Salesforce Marketing Cloud

JANUARY 11, 2024

In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. B2C sales is when a business sells a product or service directly to a consumer. Learn more What is B2B sales? B2B sales vs. B2C sales: What’s the difference?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Outgrow

OCTOBER 23, 2020

Alas, the internet is awash with articles from marketing automation companies trying to sell you their tools; but this article is different. We write this article to help you identify the key marketing automation features that drive retention rates and improve ROI from marketing campaigns. Marketing Automation Is More Than Just Emails.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing Analytics Tools 52

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Martech Advisor

JANUARY 16, 2020

Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits. Upselling or cross-selling emails. Introduce an ROI-tracking Mechanism. Over-the-top (OTT) ads. Native advertising. Weekly newsletters.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Unbound B2B

JANUARY 11, 2023

Email marketing is always the best way to sell to B2B customers. You can follow the LinkedIn profiles of famous business leaders to understand how they connect and sell via LinkedIn. Doing your own marketing experiments to collect psychographic information. ROI : The total return on your marketing investment over a given period.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Valasys

APRIL 3, 2020

B2B eCommerce is all about adopting inbound marketing skills to sell, of which, your website is an absolute imperative. Companies that integrate back-end systems with eCommerce have a more accurate, timely and comprehensive view of inventory availability, order status or cost of selling a product. Map the customer journey.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. Cross-contamination among keyword search terms for multiple ad groups. The worst-kept secret, once upon a time. Step into my time machine , and let us take a journey. It’s 2015. One size fits none.”

PPC 111

PPC Practices SEM Best Practices 111

Convince & Convert

APRIL 13, 2010

She introduced me to personal development when I was at a very dark cross roads in my life. I never try to sell them anything unless they have an immediate interest in what I do. People prefer to do business with someone they know and like rather than someone like you who's just trying to sell them something.&#

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Martech Advisor

OCTOBER 17, 2019

With global spends on digital advertising expected to cross USD 333 billion this year, it is essential to understand display ads in detail. Display is a significant investment for any company, so it is only natural that you’d want the maximum Return on Investment (ROI) from your display ad costs. Managing Display Advertising.

Display 59

Display Work Management Advertisements Advertising 59

Mailmunch

MARCH 22, 2021

If you go straight for the hard sell without developing a relationship with leads first, you must do many follow-ups to convince people to buy. Discover selling opportunities. The more you interact with your audience, the more selling opportunities you unearth. Focus on your unique selling proposition or USP.

Automation 54

Automation Top of Funnel Lead Scoring Lead Ranking 54

Single Grain

NOVEMBER 25, 2019

A viral stunt or a social media campaign has a high probability of failing, so you must be careful that it doesn't cross any boundaries. A viral marketing campaign gives you the opportunity to showcase your Unique Selling Proposition (USP) to a wider audience by breaking geographic and demographic boundaries for your business.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136