Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. And Twitter, which “ranks&# tweets to determine trending topics. It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well.

Social Media 157

Social Media Television marketing Database Marketing CRM 157

Adobe Experience Cloud Blog

JUNE 21, 2016

When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. Details in our LaunchPoint ecosystem.).

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Sprout Social

DECEMBER 9, 2021

With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact. At Sprout, we talk a lot about how social has the power to transform businesses large and small. But this opportunity stems from the tectonic impact social media has had on consumer behavior.

Social Media 145

Social Media Media Word of Mouth Peer-to-peer 145

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Adobe Experience Cloud Blog

APRIL 11, 2017

This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. through ads on display, video, mobile and social networks. .

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Leads Lead 100

LeadSloth

FEBRUARY 17, 2010

In this first post I will give an overview of my talk on Social Media: if you’d like to hear the full story, please come to the DC event , or wait until the University comes to a city near you (London, Palo Alto, Boston confirmed; Dallas, New York, Atlanta and Chicago announced). Social Media. Lead Nurturing. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Adobe Experience Cloud Blog

JULY 7, 2017

Odds are your sales and marketing departments have spent a great deal of time and money answering this question. But you know that your sales team can call someone who fits your buyer persona perfectly and still end up without a sale. Social media intent data can help fill this blind spot. How is Social Intent Data Used?

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Oktopost

OCTOBER 28, 2021

billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate.

Tools 147

Tools Enterprise Management Work Management Top of Funnel 147

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Adding a Twitter field to your contact records is only a start. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 121

Social Media Work Management Marketing Management Media 121

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Customer Experience Matrix

FEBRUARY 5, 2015

What’s you''ll find more interesting is that the VEST provides an opportunity to see new patterns emerging in the industry. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

SendX

SEPTEMBER 8, 2020

He had been noticing a recurring spike in online sales on the Monday following Thanksgiving. billion in sales, up nearly 18% on last year, which would make it the biggest online shopping day in the U.S. Salesforce Essentials is a combined sales and customer relationship management (CRM) software optimized for small businesses.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

NuSpark Consulting

AUGUST 6, 2014

According to LinkedIn , social selling leads to 45% increase in lead generation and selling opportunities. However, simply logging onto a social media platform and expecting magic to happen will not suffice. The following information explains a 9 tips designed to help you optimize your social selling for lead generation.

Lead Generation 100

Lead Generation Optimization Lead Scoring Lead Ranking 100

Convince & Convert

MARCH 18, 2010

This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor). I’m not talking necessarily about acquiring new customers, but rather using social media to keep the customers we’ve already earned.

Social Media 118

Social Media Media Webinar Metrics Marketing & Strategy 118

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Increase Social Media Leads. Choose a Platform For Your Social Media Contest.

Social Media 106

Social Media Paid Content Media Viral Marketing 106

Optinmonster

DECEMBER 3, 2023

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. What Is a Sales Funnel? This will ultimately result in a sale.

Top of Funnel 105

Top of Funnel Conversion Rate Conversion Cross-Selling 105

Sprout Social

DECEMBER 21, 2022

Despite the popularity of ads and constant algorithm changes, organic social media isn’t going anywhere. The key is to not hit your followers over the head with sales pitches post after post. Here are three benefits of organic social media that prove some things just can’t be bought. It raises brand awareness. Use A/B testing.

Paid Social Agency 145

Paid Social Agency Social Media Work Management Organization 145

Convince & Convert

AUGUST 4, 2010

Your problem isn’t social media negativity. A negative comment at least gives you the opportunity to find it, learn from it, and perhaps even turn disappointment into approval with fancy customer service dance moves. The silent blahs creep up on you from out of nowhere, like Lyme Disease or the effects of a third margarita.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Sprout Social

JANUARY 11, 2023

Example: Facebook, Instagram and Twitter). Ultimately, you should have multiple social media dashboards for different stakeholders and purposes. Customer care is an essential function of social media. Audience: Customer care/support teams, sales, marketing and product development. (Example: sentiment).

Social Media 140

Social Media Template Media Brand Identity 140

Hubspot

JANUARY 31, 2021

With the right people by your side, you can optimize your career and elevate your brand to reach more customers, markets, and opportunities with the strongest product or service. Here's what you need to know to get more business contacts in today's world, organize them with digital systems, and turn the relationships into opportunities.

Contacts 95

Contacts Work Management Marketing Management Business 95

Single Grain

MAY 27, 2021

More than half of the world now uses social media: As of 2020 there were 3.6 billion by 2025: The COVID-19-related lockdowns that forced people to spend more time indoors also led to the increased adoption of social media. With augmented reality, you can now offer virtual try-on experiences to consumers on social media.

Marketing AI 145

Marketing AI Social Media Social Marketing Work Management 145

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Social Selling. Your sales team can be your best employee advocates.

Sales Management 147

Sales Management Practices Best Practices B2B 147

Webbiquity

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? 12 Essential Social Media Cheat Sheets by Mashable.

Social Media 100

Social Media Paid Content Resources Tips 100

Marketing Insider Group

SEPTEMBER 15, 2011

This should be cause for concern for sales and marketing professionals seeking to assimilate these innovations into their practice; if the past few years on the web have taught us anything, it’s that enterprise and business applications tend to lag, sometimes by several years, after consumer-centered innovations within the same medium.

Mobile Marketing 100

Mobile Marketing B2B Sales Enterprise Management B2B Marketing 100

Hubspot

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces. What Is Social Selling?

Ideal Customer Profiles 91

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 91

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

EveryoneSocial

AUGUST 2, 2017

Essential Tools for Your B2B Sales Process. In order to succeed in B2B sales (or sales in general), there are a few tools that are necessary to generate more qualified prospects and in closing more deals successfully. Below are the 8 sales tools we recommend for your business and the success of your sales team.

B2B Sales 86

B2B Sales Top of Funnel Tools Work Management 86

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Ultimately, social media is about the sale. You nailed it.

Social Media 119

Social Media Media Paid Search Agency Advertising Agencies 119

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

SWZD

AUGUST 3, 2017

Social CRM means different things to different organizations and people. Social networks are constantly growing, and so is the need for social CRM. Let us look at how traditional CRM has evolved into Social CRM (SCRM), and what other factors have led to this burgeoning growth.

CRM 49

CRM Marketing Management Customer Satisfaction PR 49

Webbiquity

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. The core of social media marketing efforts should be the corporate blog. A responsive customer support Twitter account?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! In a nutshell, this is essentially what Social Selling is.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100