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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). One of the most common errors buyers make is not reading the terms of service (TOS) before buying. What is a CRM?

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Top 10 customer service software tools

Sprout Social

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. Improve the customer experience to encourage long-term loyalty Making a positive impression on your customers is and will always be a top priority. This aligns with a customer experience strategy that results in long-term loyalty.

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A roundup of the latest AI-powered marketing technology releases

Martech

CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data and shopping history, to automate and tailor shopper recommendations in Commerce Cloud. Business email address Subscribe Processing.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

Create different Knowledge Bases to better serve different audiences Segment your knowledge base content more easily and securely using the new feature to create multiple Knowledge Bases for documentation. That process was difficult to maintain and often resulted in emails sent to contacts by mistake.

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Is a HubSpot CRM Right For Your Business?

Lake One

If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Because people hate using CRMs. Back in 2001, Gartner measured a 50% CRM failure rate. I’ve worked across multiple CRMs from Salesforce to HubSpot. Many times we get asked if a HubSpot CRM is right for our clients.

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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

Brevo’s Brevo AI Assistant is a generative AI tool for the company’s CRM platform. Qualtrics Automated Call Summaries automatically summarize calls and enable agents to instantly generate support tickets, send personalized follow-up emails, and create support knowledge base articles. Business email address Subscribe Processing.