Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. Filming & editing videos. Writing TikTok captions.

Video Marketing 130

Video Marketing Tips Viral Marketing Custom Publishing 130

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right? How to create a social epidemic.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed. Give short tutorials.

Video Marketing 120

Video Marketing Viral Marketing Allocation Trends 120

Unbounce

FEBRUARY 17, 2022

However, just when you think it’s time to give up, a new trend pops out of the shadows and reminds us that creative advertising still thrives. But what exactly makes an advertising campaign creative? And why does creativity matter? What Is Creative Advertising and Why Is it Important? Be memorable. ” Heropost.

Creativity 140

Creativity Advertisements Advertising Campaigns 140

ATAK Interactive

NOVEMBER 10, 2020

Balancing creativity with efficiency is crucial for the success of any marketing campaign. For this episode of B2B Marketing Agency Insights, our CEO Austin LaRoche discusses what makes this balance between creativity and efficiency essential and how to achieve it. ? ? ?. I’m your host, Austin LaRoche, CEO of ATAK Interactive.

Creativity 148

Creativity Paid Search Agency Act-On Viral Marketing 148

Stevens & Tate

MAY 22, 2020

Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times. In many cases, a viral ad will be so effective that it becomes part of the popular culture at the moment. Provide Value.

Viral Marketing 73

Viral Marketing Tactics Campaigns Planning 73

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos.

Social Media 104

Social Media Video Marketing Media Tips 104

Hubspot

JULY 7, 2017

Have you heard the news about video? You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples. 6 Viral Video Marketing Examples.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Sprout Social

MARCH 15, 2024

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

Youtube 105

Youtube Viral Marketing Peer-to-peer Impressions 105

Sprout Social

OCTOBER 10, 2023

Product collaborations can take various different forms, but they leverage a creator’s creativity and influence by inviting them to design or produce specialized content, or a special edition of the brand’s products. Along with sponsored videos, @ChrissaSparkles created content at Joybird’s showroom.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerrilla marketing isn’t nearly as intense, it’s equally as creative. If you execute well, your guerrilla marketing strategy could go viral.

Astroturfing 98

Astroturfing Creativity Marketing & Strategy Marketing Strategy 98

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Build Hype for your Event.

Social Media 200

Social Media Promotion Creativity Media 200

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Hubspot

MARCH 26, 2019

Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO. Explain what your video is about. He told me, "[YouTube descriptions] is one of the primary ways YouTube knows what your video is about. Include a CTA.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Top Rank Marketing

FEBRUARY 19, 2024

Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media. And on LinkedIn, aiming for virality can actually be counterproductive. Use vivid imagery, compelling video (with captions!) and varied content formats.

Linkedin 89

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 89

Vidyard

OCTOBER 27, 2019

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Build Video Stories Around Emotion 3. Learn From the Pros.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Creative, messaging and storytelling are also important and play a crucial role in marketing communications.

Enterprise Management 315

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 315

Content Standard

MAY 28, 2015

Perhaps the power of video marketing is best demonstrated by one company’s ability to turn batteries into exciting subject matter. That’s what Duracell has accomplished with its latest video campaign, and the company is now reaping the benefits. Are you ready to start your own video marketing program?

Viral Marketing 40

Viral Marketing Creativity Video Marketing Work Management 40

ATAK Interactive

NOVEMBER 10, 2020

Balancing creativity with efficiency is crucial for the success of any marketing campaign. For this episode of B2B Marketing Agency Insights, our CEO Austin LaRoche discusses what makes this balance between creative and efficiency essential and how to achieve it. ? ? ?. I’m your host, Austin LaRoche, CEO of ATAK Interactive.

Creativity 78

Creativity Paid Search Agency Act-On Viral Marketing 78

Biznology

MAY 13, 2016

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make sure your newest post, tweet, or video becomes wildly popular overnight, there are a few strategies you can try that may get you there. People flock to lists and images.

Viral Marketing 80

Viral Marketing Content Social Media Blogger 80

ClearVoice

OCTOBER 26, 2020

In this article, we will briefly discuss the evolution of the creative marketing agency triumvirate, how the three can best join forces for the best outcomes, and some key martech tools to use. How has the creative marketing agency triumvirate evolved with time? The evolution of the creative agency triumvirate. Click To Tweet.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Creativity 59

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 93

Video Marketing Content Thought Leadership Social Media 93

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. The result? Nearly 1,300 press mentions and more than 100,000 social shares.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. They also created a series of videos featuring real women and girls discussing issues like gender stereotypes and self-confidence. The song quickly went viral and received over 17 million views in the first year.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Hubspot

JULY 24, 2020

When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. But what else can creative agencies offer? What is a creative agency? And how do they make money?

Advertising Agencies 95

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 95

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Martech

OCTOBER 30, 2023

Be creative and put your own spin on the challenge to stand out from the crowd. Utilize TikTok’s editing tools: TikTok offers a range of editing tools and effects that can enhance your videos. Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral.

Campaigns 99

Campaigns Top of Funnel Best Practices Marketing AI 99

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerilla marketing isn’t nearly as intense, it’s equally as creative. If you execute well, your guerilla marketing strategy could go viral.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing & Strategy 64

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Granting the social team more creative freedom.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145