7 Books That’ll Turn Your Marketing Team Into Better Storytellers
Contently
DECEMBER 2, 2019
My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. If you want your team to be more creative and innovative in 2020, this book is sure to help.
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