Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Too often, these two crucial elements of digital marketing operate independently, leading to missed opportunities and inefficiencies. Should we be running brand campaigns?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. So what are the video metrics you need to track on Facebook? All of your video ad metrics are accessible from the Facebook Ads Manager. What are good video metrics to track on Facebook? Did they even watch it until the end?

Advertising Benchmark 124

Advertising Benchmark Facebook Video Marketing Cost Per Click 124

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Cost-per-action (CPA) is one way to measure this.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Reporting on your campaign’s performance to your boss, client or other marketers. Plan tags and tracking now to report more effectively later. Soliciting and curating user-generated content.

Social Media 80

Social Media Work Management Marketing Management Campaigns 80

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. Search Engine Marketing (SEM).

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Optinmonster

MAY 29, 2023

Do you want your digital marketing agency to earn more revenue? The digital marketing landscape is always changing and getting more competitive every day. In this article, we’ll go over 7 ways that you can use OptinMonster to give your digital marketing agency a boost in the marketplace. Let’s get started!

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies Work Management 59

Sprout Social

FEBRUARY 24, 2022

Social media is becoming the proven work of future CMOs —not just additional intern work. Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out.

Social Media 101

Social Media Template Media Cross-Selling 101

Metadata

JULY 21, 2022

Organic social media is often positioned as the be-all and end-all of social media marketing. Because the two work better together. Compared to traditional ads (where you essentially fly blind), paid social media marketing lets you hone in on the specifics of your target audience. Low cost: With a $.38

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Working your way from top to bottom, click through each setting menu tab to ensure all the necessary fields are completed. Customer service. Advertising.

Paid Content 117

Paid Content Facebook Ideal Customer Profiles Work Management 117

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Metadata

FEBRUARY 6, 2023

Solve a problem Every B2B buy stems from a problem; 93% of B2B buyers require a business case for all technology solutions. Demand gen marketers use Metadata to automate low-value marketing tasks and drive more revenue. Remember: Your competitors are using ads to pitch the same solution to the same people.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Directive Agency

MAY 17, 2017

In this post, we’ll look at a few tools to help you create reports, the exact metrics you should be tracking, how to set up a PPC report, and some screenshots of our reports and KPI dashboards. PPC Reporting Software and Tools. Raven Tools – Another handy management tool and report creator.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Huptech Web

SEPTEMBER 23, 2022

Keep An Eye On The Recommendation Tab On Google Ads. Among the various approaches which businesses use as part of their marketing, PPC(Pay Per Click) is the one that provides them fruitful results for their budget spent. A well-managed PPC campaign can greatly impact a company’s revenue. Utilizing Analytics.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Metadata

JULY 21, 2022

B2B marketing is tough. In fact, there are now over 9,000 companies in Scott Brinker’s 2022 marketing technology landscape. . With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Sprout Social

FEBRUARY 13, 2020

We’re also offering our social marketing career growth template if you would like to deploy some of the tactics we will discuss in your own life. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions. Going for a promotion is a big undertaking.

Promotion 108

Promotion Terms and Conditions SWOT Eye-Tracking 108

Webbiquity

SEPTEMBER 19, 2023

Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). All of these will be visible in LinkedIn Campaign Manager unless you delete them. month and year) in names to help keep track.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Outbrain

SEPTEMBER 11, 2019

While making mistakes is expected and very human, in the marketing world, mistakes mean loss. As part of the Customer Support Team, my colleagues and I work with marketers from all over the world who operate in dozens of different verticals. Loss of time, loss of revenue, loss of opportunities. Campaign Creation.

CPC 29

CPC Cost Per Click Marketing Analytics Tools Paid Search Agency 29

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Distance reporting – This tool was introduced last year to show how far away searchers are from your storefronts while they search. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

DECEMBER 8, 2023

Work With Us Understanding LinkedIn Ads To get started, click here to jump below: Creating a LinkedIn Ads Campaign Step by Step First things first, why bother with LinkedIn Ads ? B2B Focused : LinkedIn is particularly effective for B2B marketing due to its professional user base.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

Paid Search Agency 190

Paid Search Agency VALS Ads Practices 190

Online Marketing Institute

NOVEMBER 8, 2010

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. How Much Does SEMrush Cost?

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

ROI 93

ROI Top of Funnel Planning Work Management 93

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. An experienced PPC consultant ensures a higher ROI from a lower cost per lead.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Single Grain

JANUARY 11, 2024

This comprehensive guide delves into the art and science of PPC optimization, offering invaluable insights for marketers looking to elevate their ad performance. Work With Us Understanding PPC Optimization: The Basics and Importance What is PPC optimization? This agility is essential in maximizing campaign effectiveness and ROI.

PPC 52

PPC Cost Per Click Paid Search Agency Optimization 52

Albacross

APRIL 24, 2019

refers to the process of identifying potential customers for your business’s products or services. ?. A lead is a prospective customer who has shown interest in the services or products provided by your company. Lead generation is essential for both marketing and sales teams because it helps to: Obtain new sales leads?.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Hubspot

FEBRUARY 13, 2020

The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research. In this post, we'll cover the nine best tools out there for performing keyword research for your website content.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

JULY 7, 2023

But with so many marketing channels, tools and techniques available, how do you know which path to take? Work With Us Understanding Outsourced Advertising First of all, let’s define what exactly we mean by outsourcing advertising. But how does this growing trend differ from outsourcing marketing and how does it work in practice?

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. For example, multiples for different locations or different products and services, perhaps. Below is an example of a PPC account structure and its content.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

SendX

SEPTEMBER 9, 2018

But how can you actually make it work for you and get your ads placed like this? In this guide, I’m going to show you EVERYTHING you will ever need to dominate your competition on Google and make this powerful Ad Network work for you. The Quality Score helps you figure out how valuable your ad is in Google’s eyes. That’s right.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Single Grain

APRIL 20, 2023

Using a PPC audit tool makes detecting such errors – and optimizing your campaign – a snap before it spirals downhill. We’ve compiled a list of 7 free and paid PPC audit tools to run detailed analyses and improve your PPC ads performance across all platforms. Work With Us Why Should I Conduct a PPC Audit?

PPC 52

PPC Budget Programs Paid Search Agency Optimization 52

Hubspot

MAY 10, 2016

You’ve worked your socks off to get as much press coverage as possible. Fresh Web Explorer is a tool created by Moz that lists any recent pages that feature a keyword you input into the search bar. Whilst it doesn’t track every mention, it’s a good barometer for how successful your initial campaign has been.

PR 28

PR Campaigns PPC Budget Programs 28