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In-house Marketing Trends 2020: What you need to know

Bannerflow

All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Barriers to creativity within marketing teams. In-house creativity and the development of KPIs. Increased in-house creativity and ROI: the facts. Barriers to creativity within marketing teams.

Trends 98
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The State of In-housing 2020: Creativity and ROI Flourishing

Bannerflow

Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house. 63% of marketers report in-housing is driving creativity. Yet, as well as these benefits are still challenges for brands to overcome.

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What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

Moz

If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Correlations and a hypothesis. But once you're in the consideration set, there's much less of a correlation between these different positions.

SERP 54
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

With branded hashtags, brands can encourage users to create original content or interact with the company in specific ways designed to increased engagement. Try out creative effects. The post 9 tips for designing TikTok marketing campaigns (and examples to show them in action) appeared first on Sprout Social. #FlipTheSwitch.

Campaigns 139
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The CTO’s Guide to RebelMouse

RebelMouse

There's a fundamental design flaw in the world of traditional CMS platforms: Every instance, on every platform, has to be updated independently. A fully functioning CTO should be able to focus on the creative layers that makes their company unique. RebelMouse Design Is Flexible and Performance Focused.

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The CTO’s Guide to RebelMouse

RebelMouse

There's a fundamental design flaw in the world of traditional CMS platforms: Every instance, on every platform, has to be updated independently. A fully functioning CTO should be able to focus on the creative layers that makes their company unique. RebelMouse Design Is Flexible and Performance Focused.

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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. Organize your information for easy reporting. Turning information into actionable insights.