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Is Your Marketing Working? Good Data Correlation Will Tell You

Salesforce Marketing Cloud

It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat?

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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Market and Customer Research: Danger Zones for Confirmation Bias Companies rely on customer research to develop new offerings, establish pricing models, and anticipate which customers are likely to purchase and which are likely to defect. How can you benefit from the upside while minimizing the downside?

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Sales Strategy 101: The Ultimate Guide

Zoominfo

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme. What is a Sales Strategy?

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

The business world is littered with examples of companies that have struggled to enter a new market. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. Here are six crucial steps to successfully enter a new market. In many (most?)

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Using Data to Run Your Sales Development Team

InsightSquared

Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. Running the sales development team at InsightSquared has afforded me the opportunity to create such an environment and keep our team motivated by exposing a clear path to improvement.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

This suggests that many workers are keenly aware of and capitalizing upon their newfound power in today’s candidate-driven labor market. One of the most immediate impacts on sales recruitment has been the sudden increase in demand for experienced sales professionals.