InsightSquared

FEBRUARY 1, 2019

Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. Running the sales development team at InsightSquared has afforded me the opportunity to create such an environment and keep our team motivated by exposing a clear path to improvement.

Top of Funnel 230

Top of Funnel Conversion Rate Work Management Correlation 230

InsightSquared

FEBRUARY 11, 2020

The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. And yet despite all the investment, it’s a tool that’s failing sales. Year after year, improving CRM adoption rates is a priority for sales management and sales ops.

CRM 207

CRM Correlation Paid Search Agency User-Generated Content 207

Hubspot

SEPTEMBER 12, 2018

The more control and visibility you have into your sales pipeline, the more revenue you’ll bring in. Growing a healthy pipeline is possible through careful assessment and management. Growing a healthy pipeline is possible through careful assessment and management. How to Build a Sales Pipeline. Sales Pipeline Metrics.

Top of Funnel 101

Top of Funnel Forecasting Marketing Proposals Work Management 101

InsightSquared

FEBRUARY 11, 2020

The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. And yet despite all the investment, it’s a tool that’s failing sales. Year after year, improving CRM adoption rates is a priority for sales management and sales ops.

CRM 156

CRM Correlation Paid Search Agency User-Generated Content 156

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

MARCH 21, 2022

The question is what can employers do to mitigate the impact of this trend and keep employee turnover at manageable levels. The Great Resignation: Behind the Numbers MIT’s Sloan School of Management partnered with Revelio Labs to analyze more than 34 million online employee profiles to determine the true extent of shifts in the workplace.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

DiscoverOrg

MARCH 3, 2017

Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game. No sales rep is perfect in every category. Sales Team Attributes. The sales team attributes we assessed were: Adapting to change. Knowledge of the market. Sales Skill.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Aberdeen

FEBRUARY 28, 2019

Onboarding sales reps is painful — both in terms of the cost and delay in achieving return on training investment. And the cost of talent acquisition, talent management, and talent development isn’t cheap. The delay in achieving comparable performance to those tenured sales people will usually exceed one full year.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Focus your organization efforts around two primary places: your customer database and your inventory management system. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. Create data-management processes.

Small Business Marketing 211

Small Business Marketing Work Management Data Hygiene Practices 211

Seismic

AUGUST 25, 2019

.” – Peter Drucker, father of modern management theory. ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. If you can improve sales productivity, then why wouldn’t you?

Efficiency 82

Efficiency Effectiveness Enterprise Management Work Management 82

LeanData

MAY 8, 2018

It’s pretty clear: when you make your sales funnel more efficient, then you make money more efficiently. Like everything else in sales and marketing.). but when those sales organizations are able to shorten their sales cycles, that number increases by 14 percent. Why your funnel is inefficient.

Top of Funnel 55

Top of Funnel Efficiency Sales Cycle Sales Qualified Leads 55

Webbiquity

DECEMBER 18, 2018

The business world is littered with examples of companies that have struggled to enter a new market. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. Here are six crucial steps to successfully enter a new market. In many (most?)

Training 215

Training Planning Work Management Marketing Management 215

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. ADOPTING ENTERPRISE DEMAND PROCESS.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Vidyard

MAY 3, 2022

KITCHENER, Ontario – May 3, 2022 – Vidyard , the leading video platform for businesses, has expanded its video messaging solution for sales teams as video becomes an increasingly vital part of inside sales strategies. Manager, Lenovo Accelerates Sales Rotation and Social Selling Program Manager at Lenovo.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Hubspot

OCTOBER 9, 2019

As your sales process evolves, it's important to keep your skills relevant and up to date. Plus, it can increase your sales. In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% Attend sales training.

Work Management 96

Work Management Peer-to-peer Marketing Management Sales Cycle 96

Seismic

JANUARY 17, 2022

Onboarding, training, and coaching can make or break a sales reps’ time with your company. After all, 70% of employees say that they’d be willing to leave their current job to work for an organization that’s known for investing in training and development. Specific and measurable, rather than broad and intangible.

Training 78

Training Correlation Planning Paid Search Agency 78

6sense

JANUARY 6, 2022

Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . During one of our last weekly CMO Coffee Talk sessions of 2021, we tackled the wide-ranging topic of sales enablement. Sending an email to members of the sales team doesn’t mean they’ll all read it, let alone grok it.

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Heinz Marketing

SEPTEMBER 28, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 133

Top of Funnel Work Management Marketing Management Forecasting 133

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. But what brings about these AI concerns in sales?

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We’re spending time arguing about who is right, and by then, you’ve already lost.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Video for Sales 1.3 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Video for Sales. Contents 1. Use Cases of an Online Video Platform 1.1

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Heinz Marketing

MAY 2, 2022

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

CMS Development 98

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 98

Content4Demand

JULY 17, 2020

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. Construct an Ontology to Train AI. With access to a business’ ontologies, the AI can operate independently to maintain business operations/processes.

Marketing AI 73

Marketing AI Marketing Mix Enterprise Management Account Based Marketing 73

LeanData

OCTOBER 26, 2022

For months now, you’ve noticed some inefficiencies you’ve been dying to fix in your company’s sales processes. With SaaS sold on annual subscriptions, RevOps and Sales Ops pros find themselves in a constant cycle of evaluating, buying and then reevaluating tech tools at renewal time. . So where should you start? You need buy-in.

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Seismic

JANUARY 17, 2022

Onboarding, training, and coaching can make or break a sales reps’ time with your company. After all, 70% of employees say that they’d be willing to leave their current job to work for an organization that’s known for investing in training and development. Specific and measurable, rather than broad and intangible.

Training 52

Training Correlation Planning Paid Search Agency 52

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. In that time she advised hundreds of technology marketing leaders on management best practices. Investors not accountants.

Conference 91

Conference ROI Terms and Conditions Planning 91

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

DivvyHQ

JANUARY 8, 2019

Be honest: have you ever cherry-picked marketing metrics for a report? Basically, what one might expect when they ask a marketer for a report. Usually, unclear expectations are what allow marketers to cherry-pick in the first place. It’s the one number that unites all marketers. I think most of us have at some point.

Work Management 71

Work Management Top of Funnel Cost per Lead Content Marketing 71

SalesIntel

JANUARY 10, 2024

But mediocre data can deplete your marketing budget – or, worse, your client relationship. This article explains top 12 questions you should ask yourself and any potential provider, as well as, the answers you should expect when choosing the right B2B sales data partner in 2024. Let’s get started. You’re looking at the company level.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 75

Marketing AI Advertising Agencies Planning Work Management 75

Martech

NOVEMBER 29, 2021

With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive.

Enterprise Management 100

Enterprise Management Work Management Paid Search Agency Marketing Management 100

Martech Advisor

NOVEMBER 27, 2019

B2B Sales has evolved. How ready are your sales teams to win in the experience economy? Are your sales enablement strategy, process, and tools enough to help them compete effectively? The best users of sales enablement get strategic buy-in for sales enablement as their central engagement hub. Session Top 5.

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66

Varicent

JUNE 29, 2021

Some of the best and most useful technologies in the sales space today are predictive analytics tools. Predictive analytics tools typically proceed according to a 2-step process: first, they apply computational sophistication to a set of data, looking for trends that connect inputs – or predictors – to an outcome. next year.”

Analytics 52

Analytics Tools Forecasting Correlation 52

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. But beyond that, there’s also a clear correlation between your values and your bottom line. We take it a step further by also sharing the process we followed to refresh Sprout’s values. Make aligned decisions.

Lead Scoring 123

Lead Scoring Lead Ranking Effectiveness Brand Identity 123

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. Utilize customer relationship management (CRM) software, analytics tools, and surveys to gather data that provides valuable insights.

Churn Rate 107

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 107