Copywriting, SEM and Tagging - B2B Marketing Zone

75 PPC Influencers Who Are Changing The Game

Atomic Reach

MARCH 18, 2019

Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences.

Paid Content

Paid Content PPC Paid Search Agency SEM

Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

NOVEMBER 21, 2018

LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. Here are a few landing page tips to keep in mind: Create dedicated landing pages for each PPC campaign with simple to read, visually appealing, and action-driven copywriting.

Paid Content

Paid Content PPC Cost per Lead Paid Search Agency

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Here are a few of the best posts about SEM landing page design from last year. Tags: Web Marketing. Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g.,

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Can social media be the new white hat SEO technique?

Biznology

JANUARY 17, 2011

Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? These mentions are sourced from social media news that is both authentic and optimized for search.

Social Media

Social Media SEO Advertising Agencies Media

Is Machine Learning the Future of Marketing? Experts Weigh in.

QuanticMind

JULY 11, 2017

“We use natural language processing to create new SEM campaigns based on keywords that come from the user-generated content on our site. keywords on SEM, email addresses in re-marketing campaigns) but will not be able to create target segments by itself.

Paid Content

Paid Content Marketing AI Work Management Marketing Management

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo! tags: Google AdWords, search engine marketing, SEM, Yahoo! Tags: Web Marketing.

Adwords

Adwords Tactics Tips SEM

inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Inbound Marketing

Inbound Marketing Training Planning Work Management

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Pay Per Click Search Engine Marketing Flowchart by PPC Blog One of the most bookmarkable posts ever on the topic of search engine marketing, this handy chart guides you through creating an SEM campaign from strategy and keyword research through keyword grouping and ad copy writing to measurement, analysis and optimization.

Adwords

Adwords Tactics Tips PPC

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. naming conventions SEO copywriting mistakes search engine rap Christopher Richards sloppy copy Steven Wright Copyblogger Brian Clark Small Business Search Marketing Matt McGee Searchles Don McMillan The Chronicles of George del.icio.us tags: Web 2.0

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

tags: social media marketing Facebook fan pages SEO? Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType icerocket tags: social media marketing Facebook fan pages SEO? Social Tagging.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. Social Tagging. Tags: Web 2.0 Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic.

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. Social Tagging. Tags: Web 2.0

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

10 SEO and Marketing-Friendly Title Tag Formulas by Conversation Marketing The brilliant and creative Ian Lurie offers ten (well, eight really) title tag formulas that provide both SEO and branding benefits along with suggestions for best practices to satisfy both search engine bots and your human site visitors.

SEO

SEO Best Practices PR PageRank

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

tags: PR 2.0 THINKing Harry Hoover HARO PitchEngine Online Marketing Blog Lee Odden Jason Kintzler Steve Rubel Lori Luechtefeld Orange Soda blog Search Engine Journal Loren Baker Content Marketing Today Newt Barrett David Meerman Scott The New Rules of Marketing and PR icerocket tags: PR 2.0 Tags: Interactive PR.

PR

PR Best Practices Blogger Copywriting

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

27 Quick Tips To Top Search Engine Rankings by Mike's Marketing Tools Michael Wong condenses all of the top SEO techniques into this one relatively short article, from generating internal and incoming links and the proper use of meta tags to guidance on site maps, keyword density and moving Javascript into separate files.

SEO

SEO Best Practices Adwords Copywriting

B2B Marketing Fast Fixes

WebMarketCentral

JULY 14, 2008

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. Finally, make sure your site is well optimized for those phrases that are both frequently searched and most relevant to your prospects.

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

For example, copywriting ( Copyblogger , Michael Fortin ), search engine marketing ( Gordon Choi , PPCBlog ), SEO ( SEOmoz , SEO Book ) and social media ( Chris Brogan , ProBlogger ). Tags: Web Marketing Random. 3 Reasons Why Purpose is Essential in Business by Words for Hire In this thought-provoking, almost spiritual post, Karen D.

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Tags: Random.

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2007: Cool Online Tools

WebMarketCentral

MARCH 3, 2008

Nabbit Ever hear a song on the radio and wish you could "tag" it to learn more about the artist or possibly even download the song later? Nabbit is a simple, free online utility that lets you easily "tag" songs and ads from your favorite radio station using your cell phone, then get the details later from a personalized web page.

Tools

Tools Best Practices Web 2.0 Digg

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

Social Tagging. Social Tagging. Tags: Web 2.0

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2007: Web Analytics

WebMarketCentral

FEBRUARY 25, 2008

Previous articles in this series: Best of 2007: SEO Analysis Tools Best of 2007: SEO Keyword Research Tools Best of 2007: News Articles on Social Media Marketing Best of 2007: Blog Posts on Social Media Marketing Best of 2007: Articles and Blog Posts on SEM Best of 2007: Articles and Blog Posts on Google AdWords Best of 2007: Articles and Blog Posts (..)

Analytics

Analytics Best Practices Blogger Banner Ads

Best of 2007: Web 2.0 Sites

WebMarketCentral

FEBRUARY 27, 2008

applications and services, searchable by an extensive list of tags and sortable by date and name. tags: social networking, social search, social bookmarking, Web 2.0, tags: social networking, social search, social bookmarking, Web 2.0, tags: social networking, social search, social bookmarking, Web 2.0,

Web 2.0

Web 2.0 Ning Wiki Enterprise Management

How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

JUNE 15, 2009

Lee Odden says: August 30, 2007 at 7:41 pm Hey Sean, the places I look for the owner’s name of a blog include: - Post detail page, next to date or tags - “About&# page - Backlink anchor text to the blog. I’m a PR copywriter as well as a blogger, and this is just common sense. out of 5) Loading.

Online Marketing

Online Marketing Blogger PR Digital Asset Management

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

Tags: Blogging for Business.

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Tags: General Marketing.

Marketing & Strategy

Marketing & Strategy Brand Identity Branding Best Practices

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

Tags: Cool Web Marketing Tools.

Tools

Tools Best Practices RSS Adwords

Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

MARCH 5, 2008

Sites Best of 2007: Cool Online Tools ** technorati tags: white paper syndication, AdBlock Plus, Noam Cohen, Michael Estrin, SEO Scoop, DazzlinDonna, metasearch engines, Clusty, Kartoo, Myriad, Emily Bennington, HybridSEM, John Satter, Gord Hotchkiss, The Content Factor, Paul McKeon, B2B technology marketing del.icio.us

Best Practices

Best Practices Web 2.0 Paper SEM

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

Tags: Random.

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

Tags: Blogging for Business.

RSS

RSS Best Practices Business Blogger

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

Tags: Blogging for Business.

RSS

RSS Best Practices Business Blogger

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

JUNE 26, 2020

Now it's a copywriting technique designed to capture and keep a reader’s interest. How did the meaning go from a chain of people putting out a fire to a copywriting tactic? Semantic markups are essentially HTML tags which help emphasize key information on your site. Just take heading tags, for instance. <h3> 1.

Traffic

Traffic Paid Content SEO Organization

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

Tags: General Marketing.

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

FEBRUARY 20, 2008

Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links." Organic SEO vs. PPC?

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

Tags: SEO Practice.

SEO

SEO Marketing Proposals Best Practices PageRank

Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses revolves around optimizing websites, creating valuable content, using social media, email marketing, and search engine marketing (SEM). Use relevant hashtags, tag other users or businesses, and participate in industry conversations to increase visibility and attract new followers.

Small Business Marketing

Small Business Marketing SMB Planning Enterprise Management

5 SEO Lessons for the Modern Content Creator

Zoominfo

JULY 30, 2018

Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). Let’s review the essentials: HTML title tag: The HTML title tag shows up as the page title within the search results. Final Thoughts: SEO Lessons for Copywriters.

SEO

SEO Long Tail Marketing Lead Scoring Lead Ranking

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO

SEO Wiki Best Practices Allocation

Best of 2007: SEO Copywriting

WebMarketCentral

FEBRUARY 18, 2008

Everything elseâ€”h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.â€”is SEO Copywriting by Shimon Sandler Search consultant Shimon Sandler provides an excellent post on SEO copywriting strategies and techniques, target keyword density and page design.

Copywriting

Copywriting SEO Best Practices SEM

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

AUGUST 3, 2009

Tags: Cool Web Marketing Tools. It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Tools

Tools Best Practices SEM Adwords

100+ ChatGPT Prompts to Enhance Your Marketing Campaigns

Single Grain

JULY 5, 2023

It is an excellent tool for companies, marketers and copywriters that need to create large amounts of compelling and persuasive text-based content quickly in their day-to-day workflow. What are some innovative methods for optimizing title tags to increase CTR and enhance rankings in 2023? Should I use SEO or SEM in e-commerce?

Marketing AI

Marketing AI CMS Development Campaigns Planning

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

JULY 15, 2019

So unless the most qualified person in your business, whatever the niche of your business is, is participating in the creation of amazing unique content, you won’t really have an edge above competition who are just hiring copywriters to do that for you. There’s a lot of those SEM book and SEO book.

SEO

SEO Paid Content Budget Programs Tools

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

MARCH 11, 2008

Funny Adwords Contest: Round 2 by Google Analytics Blog Mark Curtis supplies a very funny yet cautionary post on the dangers of using variable keyword insertion in Google and Yahoo SEM ads. Link Rap w/da Moserious by The Link Spiel No one is sure why we really needed this, but Moserious does a rap here about link building.

Creativity

Creativity Marketing Analytics Tools Adwords Best Practices

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

SEPTEMBER 14, 2009

Tags: Cool Web Marketing Tools.

Tools

Tools Best Practices Web 2.0 Adwords

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

JULY 26, 2016

President, Return On Now: SEO, SEM, Content Marketing, Social Media, Public Speaking, Business Coaching, Blogging. Are their title tags and content optimized for both users and search engines? Do they stuff keywords in their content and title tags? Heavy Meta Hero, Co-Founder of Cornerstone Content/Measured SEM.

Paid Search Agency

Paid Search Agency Advertising Agencies Ad Agencies SEO

75 PPC Influencers Who Are Changing The Game

Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Webinars

Trending Sources

Best of 2008: SEM Landing Pages

Webinars

Can social media be the new white hat SEO technique?

Is Machine Learning the Future of Marketing? Experts Weigh in.

Best of 2008: AdWords Tips and Tactics

inbound marketing training for free

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: Social Media Optimization, Part 5

Best of 2008: Social Media Optimization, Part 2

Best of 2008: Social Media Optimization, Part 6

Best of 2008: SEO Guidance, Part 3

Best of 2008: Interactive PR, Part 2

Best of 2008: SEO Guidance, Part 5

B2B Marketing Fast Fixes

Best of 2008: Random but Interesting, Part 1

Best of 2008: Random but Interesting, Part 2

Best of 2007: Cool Online Tools

Best of 2008: Social Media Optimization, Part 3

Best of 2007: Web Analytics

Best of 2007: Web 2.0 Sites

How NOT to pitch a blog | Online Marketing Blog

Best of 2008: Blogging for Business, Part 1

Best of 2008: Strategy and Branding, Part 2

Best of 2008: Cool Web Tools, Part 1

Best of 2007: Miscellaneous Marketing Stuff

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: Blogging for Business, Part 2

Best of 2008: Blogging for Business, Part 3

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Best of 2008: Strategy and Branding, Part 1

Best of 2007: Articles and Blog Posts on Strategy and Branding

Best of 2008: SEO Guidance, Part 4

Digital Marketing for Small Business: Here’s How You Can Do It

5 SEO Lessons for the Modern Content Creator

Best of 2007: Articles and Blog Posts on SEO (Part 1)

Best of 2007: SEO Copywriting

Best of 2008: Cool Web Tools, Part 2

100+ ChatGPT Prompts to Enhance Your Marketing Campaigns

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Best of 2007: Amusing and Creative Marketing Stuff

Best of 2008: Cool Web Tools, Part 3

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Stay Connected