Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. It’s no easy task. But it is possible. Whaaaat?!”).

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Anyword

JANUARY 4, 2023

Copywriting can be a daunting task, especially for those who are non-native English speakers. Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. From online courses and books to workshops and more, these resources will help you become a better copywriter.

Copywriting 98

Copywriting Resources Press Course 98

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. A machine that writes emails, headings, landing pages, and more?! But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. What is AI Copywriting?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Metadata

JUNE 16, 2021

Why do so many B2B landing pages fail to convert well? I can tell you right now it’s not because you haven’t devoted enough time to: Figuring out the personas you’re targeting Nailing down the marketing angles you want to use to reach them Getting designers to whip up a layout and eye-popping creatives that look juuuuust *right*.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. You land on a high-ranked website and start clicking and reading.

Design 217

Design Work Management Marketing Management Planning 217

Anyword

FEBRUARY 7, 2022

But at the heart of any successful email marketing effort is top notch email copywriting. What Is Email Copywriting? The content of messages – both subject lines and body – sent as part of an email marketing campaign is built through copywriting. Differences & Similarities of Email Marketing and Email Copywriting.

Copywriting 97

Copywriting Email Marketing Paid Search Agency Landing Pages 97

Adobe Experience Cloud Blog

JANUARY 4, 2018

Two or three years ago, you launched a landing page. One way or another, Google Analytics—or whatever instrument you use to control and measure your marketing campaigns—sends a signal that “something didn’t go as planned,” but how do you know if it’s your landing page screaming for change?

Landing Pages 134

Landing Pages Thought Leadership Conversion Rate Marketing Analytics Tools 134

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. Email landing pages should be short and sweet.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Unbounce

JUNE 5, 2019

Testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why landing pages? But the best part is that landing pages don’t require a large amount of custom design and development work.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Sharpspring

DECEMBER 20, 2022

The value of copywriting is not to be underestimated. If you’re utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn more. It’s the combination of many things (like load time, design, page usability).

Copywriting 82

Copywriting Practices Best Practices Case Studies 82

Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Click the image above to see the full page.

Landing Pages 111

Landing Pages Examples Budget Programs Click Rate 111

Scoop.it

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? Let’s see, your copies will land on the farthest place in search engines, unreachable and unreadable. It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results.

Copywriting 84

Copywriting Top of Funnel Conversion Work Management 84

Anyword

APRIL 21, 2022

AI will continue to make massive strides in the fields of health care, education, transportation, and other industries, but what does this mean for the future of marketing and copywriting? So, what skills will marketers and copywriters need to focus on in order to make the most out of this evolving AI technology? Let’s dive in.

Marketing AI 97

Marketing AI Copywriting Cost Per Click Click Rate 97

Convert

JANUARY 16, 2023

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Unbounce

SEPTEMBER 28, 2021

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. ”

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

ClearVoice

MAY 2, 2022

It’s impossible to overstate the importance of SEO copywriting when it comes to attracting search engine traffic. A professional SEO copywriter can build your website into a resource that attracts #organictraffic like a magnet. What is SEO copywriting? How SEO copywriting works. Click To Tweet.

Copywriting 52

Copywriting SEO Work Management Marketing Management 52

SmartBug Media

MAY 21, 2021

Planning for a successful website design can be daunting. Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals. Here are our tips for strategizing a successful website design. Contact Us.

Design 98

Design Planning Marketing Websites Buyer Personas 98

LeadSquared

JANUARY 30, 2017

Landing page optimization means constantly improving the landing page for conversions. It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. Discover Habits. It is called “HABITS.”

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Optinmonster

FEBRUARY 15, 2024

It involves copywriters to create the content, designers to make the deliverable look great, and developers to automate delivery. Beacon makes it easy for anyone to create and deliver professional lead magnets, without needing a writer, graphic designer or developer. It’s a bullet-proof formula that’s proven to work.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Tomorrow People

MAY 17, 2012

It would be easy to think that online copywriting is here to stay in its current form. It might also be tempting to think that it’s clear how copywriting works for businesses. Online copywriting in its current state is not completely fit for purpose and offers only limited benefits to companies.

Copywriting 120

Copywriting Inbound Marketing Buying Cycle Landing Pages 120

Unbounce

JULY 22, 2021

When it comes to building landing pages, you’re not doing it for the journey, are you? Smart Builder is our new AI-powered landing page builder that uses over 10 years of data (that’s 1.5 Zoe Alexander, Marketing Project Manager, Pantheon Design Ltd. Build a Landing Page With the Team You Never Had.

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Vidyard

OCTOBER 20, 2015

Me, a copywriter…well, I’m a cashew… …Roasted, a bit sweet, high in fat. Raj, one of our graphic designers, is a walnut. The relationship between copywriters and designers is often considered…let’s just say “challenging”. It’s the design that matters!”. Same goes for writing.

Copywriting 50

Copywriting Creativity Design Work Management 50

Hubspot

DECEMBER 28, 2016

Most conversion rate optimization experts you'll meet would agree: Copywriting first. Design second. The idea is that copy (and the message you're trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design second.

Design 78

Design Landing Pages Copywriting Template 78

Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). This is petty but the letter looks like a 5 year old designed it. Here's why: a.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Convince & Convert

MARCH 21, 2016

How We Designed the Consumer Reports Value Proposition Test. Objective: Increase clickthrough to donation landing page. Primary Metric: Clickthrough to Donation Landing Page. While none of the treatments outperformed the control, we were also holding a copywriting contest , as I mentioned previously.

Copywriting 91

Copywriting Clickthrough Lead Ranking Landing Pages 91

The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. In these situations, the landing page should simply reinforce the key selling message and get out of the way.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

Convince & Convert

JANUARY 8, 2016

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. Step 4: Design a Valid Experiment to Test This Hypothesis. A click within the email takes donors to this landing page (the ask amounts will be dynamic).

Copywriting 86

Copywriting Clickthrough Marketing Report Advertising Agencies 86

Martech

SEPTEMBER 9, 2022

Rather than having a piece of creative work fully developed by a copywriter and then put into a design, partnering allows shared understanding of the work and creative thinking from both roles, avoiding silos. Partnering can happen with any two or even three roles, but the most common ones are between writers and designers.

Planning 102

Planning Advertising Agencies Work Management Marketing Management 102

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time. Copywriting.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Anyword

FEBRUARY 1, 2022

Marketers and copywriters need to constantly find new and creative ways to beef up their website copy. As we all know, creating effective landing page copy is no easy feat. All content experts have a few golden rules to follow when writing copy — whether that’s for social ads, landing pages, banners, or emails.

Personalization 97

Personalization Marketing Websites Copywriting Best Practices 97

Unbounce

NOVEMBER 18, 2021

Yes, this means prioritizing testimonials on web pages and landing pages, but Raise Craze has also taken the “social” aspect of social proof to the next level. Lean on Landing Pages. The trick is using that traffic in a meaningful way —and that’s where landing pages enter Raise Craze’s funnel.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Marketing 261

DECEMBER 28, 2020

Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. The first mishap I chalked up to working with a “bad designer” via an online marketplace.

Template 62

Template Design Creativity Deliverability 62