Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

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Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). And that’s no surprise: These AI tools are in their toddler phase. In 2024, 7.5

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Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. Even so, keyword research is an integral part of marketing.

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Martech

DECEMBER 8, 2023

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.

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Salesforce Marketing Cloud

MAY 12, 2023

If you’re asking whether you need to implement generative artificial intelligence (GAI) tools to support your business, you’re not alone. What your company can do now Review generative AI products on the market and see what makes sense for your business. Concerned about how generative AI could affect your job?

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ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. AI-powered content creation tools are smarter than ever. Now, AI can create human-like text for social media, blogs, and emails. Was this written by a human or a robot?

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Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

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Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 MediaPost How Might AI Affect Marketing and Communications Jobs?

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FunnelEnvy

JANUARY 22, 2024

Google has been scrambling to adjust to the tidal wave of AI content that is just beginning to build. Like most technology earthquakes, the first big jolt has seen sharp aftershocks, such as copyright infr ingement lawsuits and questions about AI ethics. For content production, human supervision of AI content is vital.

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Velocity Partners

AUGUST 16, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch).

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Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. The web is facing massive disruption from AI. In a world where anyone can create content with AI, the big question is what still makes content valuable.

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Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Content is still king… but is that reign coming to an end?

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Valasys

JULY 6, 2023

New Jersey, 26th July’23: On Monday, Gizmodo spotted that Google recently updated its privacy policy to disclose that its various AI services, such as Bard and Cloud AI, may be trained on public data that the company has scraped from the web. This latest update simply clarifies that newer services like Bard are also included.

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RebelMouse

AUGUST 16, 2023

Learning how to harness the power of Google News can supercharge your business growth and give you a competitive edge in the market. During the review process, Google will assess the quality and credibility of your content, the transparency of your website, and your compliance with their policies. s top 10 news publications!

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Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

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ClearVoice

JULY 28, 2023

It seems like artificial intelligence has completely transformed the content marketing world overnight. Across industries, some companies have rushed head-on into using AI — sometimes with disastrous results. In this post, we will explore the common mistakes marketers make when using AI.

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Martech

OCTOBER 12, 2022

Breathes there the email marketer who never had to send an “Oops!” So you say your marketing team never had to send an “Oops!” Conventional email wisdom says every marketer will have a medium-to-epic fail sometimes. Dig deeper: 8 major email marketing mistakes and how to avoid them. Transparency is key.

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Onalytica B2B

MARCH 9, 2016

By reducing the restrictions of copyright, open source significantly decreases the costs to the consumer and the creators of derivative works. Open source code is meant to be a collaborative effort, where programmers improve upon the source code and share the changes within the community. WHAT ARE THE EXPERTS SAYING? target="_blank">@Razer.

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SmartBug Media

MAY 31, 2024

Content still sits atop a throne in the marketing world, and the king has gotten some fancy new tools in recent years. Artificial intelligence (AI) and generative engine optimization (GEO) are transforming content creation—but, as with every innovation, they offer both promise and potential pitfalls.

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Buzz Marketing for Technology

JULY 24, 2008

MIT Laboratory for Computer Science and Artificial Intelligence. Copyright © 2008 Rensselaer Polytechnic Institute. Shirley Ann Jackson , Ph.D., President of Rensselaer Polytechnic Institute. 2:45 p.m. – – Keynote Address. Tim Berners-Lee , Senior Research Scientist. 3:45 p.m. – – Issue Debate.

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ClearVoice

SEPTEMBER 25, 2023

Recently, one of our ClearVoice customers came to us and said: “We want to create 20,000 pieces before Thanksgiving using AI, but they have to be of the highest quality. We’ll also explore how to best use AI to enhance specific content types and finish with a step-by-step guide for employing AI in your content strategy.

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Single Grain

MAY 1, 2023

B2B businesses must emphasize social media marketing in their strategies. In this post, we’ll go over some key trends in B2B social media marketing and predictions for the future. Trend #1: Authenticity and Transparency Out of all these trends, this one is the most important and also the easiest to implement.

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SmartBug Media

FEBRUARY 2, 2024

B2B companies are capitalizing on this personal engagement by shifting focus from brand-centric marketing and encouraging executives and company leaders to showcase their expertise on social media. According to widely accepted research from IBM, leads driven by employee social marketing convert seven times more frequently than other leads !

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sagefrog

OCTOBER 25, 2023

But what makes display ads stand out in a sea of digital marketing strategies, and how do you create compelling ads that bridge the gap between your brand and an increasingly discerning audience? Let’s dive deep into display ads for B2B marketing, discover what they are, how you can use them, and ways to ensure maximum impact.

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TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. These characteristics demonstrate a commitment to transparency, improvement, and user insights. . 2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. HubSpot CRM.

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chiefmartech

FEBRUARY 14, 2023

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, almost nobody knew what a marketing technologist was. And in 2005, I launched a SaaS product for marketers to build no-code (!!)

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TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. These characteristics demonstrate a commitment to transparency, improvement, and user insights. . 2022 BEST SOFTWARE LIST. Best Software List for enterprise business Best Software List for mid-sized business.

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TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

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