Content Marketing Institute

APRIL 7, 2023

Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content. Continue reading →

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Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.

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Contently

JANUARY 3, 2023

Artificial intelligence (AI) has made tremendous strides forward in recent years. One of the most exciting and potentially game-changing applications is generative AI. Generative AI allows machines to create content, including graphics and videos. It means we must prioritize AI ethics in a way we never have before.

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Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

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QuanticMind

JULY 13, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Comedian Sarah Silverman’s recent lawsuit against OpenAI and Meta—in which she alleges the companies “copied and ingested” her copyrighted work to train their AI bots—underscores the need for regulation. Welcome to Scout!

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Kevin Indig

JANUARY 31, 2023

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it. Who owns AI training data?

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Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

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Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? Generative AI doesn’t make those things skippable.

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Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. We do have copyright laws, of course, that protect publishers and authors from direct theft. But they could — and quite possibly will.

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Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

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Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

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ClearVoice

MARCH 31, 2023

Artificial intelligence and machine learning are emerging technologies disrupting industries. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. Expressing your brand voice AI is fast.

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Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 The use of AI is inevitable and worth investigating. However, all AI software is not equal.

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Martech

JANUARY 19, 2024

The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content. There are now numerous AI content detector tools that can be used to determine if content was created by AI, and if it was plagiarized.

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Martech

APRIL 23, 2024

Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. Adobe Firefly is a generative AI tool for creating and modifying images, illustrations, and fonts. Dig deeper: Legal risks loom for Firefly users after Adobe’s AI image tool training exposed New in Photoshop. What it is.

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Litmus

MAY 16, 2023

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

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Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. This article will give you a glimpse of how voice cloning AI works, the concerns you need to be aware of, and what you can expect from the future of this technology.

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Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. It helps to follow a framework.

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Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. As AI technology develops, it is going to increasingly touch almost every aspect of our lives, in ways we cannot even anticipate. For the foreseeable future, human marketers are still relevant and needed.

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Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Risk of copyright infringement and legal challenges. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case.

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Martech

DECEMBER 8, 2023

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.

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Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). And that’s no surprise: These AI tools are in their toddler phase. In 2024, 7.5

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CMSWire

FEBRUARY 7, 2024

Should we penalize a chatbot for doing what all human beings do? Continue reading.

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Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. But we don’t know that.

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Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. Even so, keyword research is an integral part of marketing.

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Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. We spoke to Bedell about her big takeaways on the benefits and drawbacks of using AI in communications roles.

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Litmus

APRIL 7, 2023

This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “ Do Email Marketers Need AI? I was joined by Matt Byrd , creator of the AI subject line tool, Subjectgeni.us Table of contents What do we mean by “AI”? Why are we talking about AI now?

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Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? So instead of, “Will marketing be replaced by AI?”

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Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. What are the risks and benefits?

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Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

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Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

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RebelMouse

AUGUST 2, 2023

Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. Due to AI's lightning-fast content generation and improvements, businesses are embracing its power.

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Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. So, where is your AI data coming from? The bad: Scraped data may include copyrighted or trademarked material.

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Martech

SEPTEMBER 21, 2023

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” How can humans keep up?

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Martech

FEBRUARY 9, 2023

On Tuesday Microsoft loudly announced the new AI-fueled version of Bing. At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. While AI-generated output can’t be copyrighted, can it violate other people’s copyrights?

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Salesforce Marketing Cloud

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. The better the generative AI prompts, the better the response.

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