Scoop.it

OCTOBER 20, 2020

But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. First, content curation isn’t plagiarism, scraping, or copyright violation—or shouldn’t be,” entrepreneur Tim Parker writes. “If Like any other creative work, digital content is protected by certain copyright laws.

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Content Standard

APRIL 16, 2024

The introduction of generative artificial intelligence (GenAI) into the search experience via Google’s SGE and Bing’s Deep Search has caused unprecedented search ranking volatility. Related Article: Discover the impact of generative AI on SEO and how to align your search strategy with the latest developments.

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Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. <br> Visit Trail +300 points Module Ethics by design

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Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

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Velocity Partners

AUGUST 16, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch).

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ClearVoice

AUGUST 4, 2023

Legal Perspective on AI and Plagiarism When it comes to plagiarism, concerns are not only philosophical, ethical, or hypothetical. The question of AI and plagiarism is not simply an ethical or philosophical conundrum. Currently, the legal landscape surrounding AI-generated content is sparse and unclear.

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Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. AI-generated copy can be inaccurate. ” The answer is…maybe.

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Martech

SEPTEMBER 1, 2023

A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) showing 120 generative AI tools. Content ethics. If so, how and when?

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Martech

JULY 10, 2023

As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. We must understand, embrace and learn how to incorporate these tools into our work ethically. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet.

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Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. Below is a general overview of how people and businesses use AI voice cloning. What is AI Voice Cloning?

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FunnelEnvy

JANUARY 22, 2024

Like most technology earthquakes, the first big jolt has seen sharp aftershocks, such as copyright infr ingement lawsuits and questions about AI ethics. The company is already responding to marketers about what generative AI means for content, SEO, and website traffic optimization. Avoid passive verb tense.

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Martech

JULY 14, 2023

Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. For example, different apps do better with data analysis, content generation, or content curation. As a result, you must fact-check everything when it comes to AI-generated content. However, all AI software is not equal.

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Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? Armed with this knowledge, you can develop a thoughtful approach to AI-generated content that leverages the strengths of both humans and machines. What are the risks and benefits?

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Sprout Social

SEPTEMBER 26, 2023

AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. Educating employees about the associated risks and clearly defined use cases for AI-generated content helps alleviate this problem. Plus, it securely enhances operational efficiency across the organization.

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Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs.

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Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Risk of copyright infringement and legal challenges. Google Risk Back in April 2022, Google’s John Mueller , shared a pretty clear stance on the validity of AI-generated content: “Currently, it’s all against the webmaster guidelines. Creating content briefs.

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Content Marketing Institute

AUGUST 31, 2023

But generative AI hits differently and closer to home. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. Generative AI doesn’t make those things skippable.

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Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). The same goes for generative AI. One of our favorite use cases for generative AI in content marketing?

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Litmus

MAY 16, 2023

But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. AI systems can generate unfair outcomes , leading to the perpetuation of bias and discrimination. So, what’s the “right” way to use AI in email marketing ?

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Martech

MAY 15, 2023

Source: imgflip meme generator That’s where MarTechBot entered the picture approximately two weeks ago. Those creating generative AI systems admit that they don’t understand exactly why and how they respond the way they do sometimes. The race to innovate will unearth thorny legal, copyright and ethical issues.

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SmartBug Media

JANUARY 5, 2024

Content Creation When used responsibly, generative AI tools such as ChatGPT can be great assistants for refining messaging and improving engagement and conversion. SEO We usually think of SEO as a long game because it takes time both for marketers to strategize and for Google to catch up and start generating results.

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Valasys

AUGUST 9, 2023

He warned against broad provisions that grant service providers substantial latitude in utilizing user-generated data for various objectives. Nevertheless, the practice of extracting massive amounts of online data for AI training has sparked concerns about potential inclusion of personal or copyrighted material in the datasets.

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Scoop.it

AUGUST 31, 2023

It enables you to connect with the right audience and generate traction for your brand. Plus, you get praised by your target audience for finding content that generates value and sharing diverse perspectives concerning the topic of interest. Content curation also increases your chances of generating quality backlinks.

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Convince & Convert

FEBRUARY 18, 2016

Since the early days of social media, ordinary people have been creating quality user-generated content. Now that the balance of power in the economy has shifted away from companies to the consumer, brands understand the immense value this content has, and they mine social networks for this user-generated content.

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Scoop.it

OCTOBER 12, 2023

It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. This is one of the reasons why content marketers resort to content curation, especially when the purpose of the content to be shared is to generate awareness and educate the intended audience.

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seo.co

JANUARY 18, 2021

Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. However, that was before people began intentionally generating backlinks to gain rank in the search engines. If you want your backlinks to stick, you need to generate backlinks authentically through ethical link building practices.

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Scoop.it

FEBRUARY 23, 2023

That’s why marketers often use curated content to generate brand awareness and engage their respective audiences. Content facilitates your reach and generates brand awareness so you can attract quality leads that fuel your conversions. Assess the Likelihood of Consent Consent is what makes content curation an ethical process.

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Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI-generated ideas can also make your nurture campaigns more successful.

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RebelMouse

AUGUST 2, 2023

Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. Due to AI's lightning-fast content generation and improvements, businesses are embracing its power. As of right now, we know how Google feels about using AI.

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The Effective Marketer

JUNE 19, 2012

On the surface, content curation sounds like a great way to generate content with little to no time or effort. Doing content curation poorly, though easy and quick, is often seen as spam and is likely to raise copyright and plagiarism issues for you. Bad curation is, at best, mere spam and at worst copyright infringing.

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Scoop.it

FEBRUARY 10, 2022

User-generated content (UGC) is easily found on social media. It is essential to ensure that you use only ethically sourced data. Overlooking this rule can result in multiple complications like copyright strikes and lawsuits. Once you know what is expected of you, it is time to collect relatable data.

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Webbiquity

JUNE 16, 2022

Though web scraping is growing rapidly in popularity and being deployed widely, it’s vital to understand the legal and ethical requirements. This article presents a look at the etiquette of web scraping and what ethical rules and legal measures exist regarding automatic web data collection. Don’t violate copyright law.

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Scoop.it

MARCH 23, 2023

This article will explore what content curation is and how you can curate your content responsively and ethically. If done correctly, content curation is also an easy way to generate content and keep your blog, email, and social media accounts active. But how do you know if you are doing it right? What is Content Curation?

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Marketing Insider Group

NOVEMBER 11, 2010

Social Media Business Council‘s CEO, Andy Sernovitz presented on ethics in social media and the comments from many folks after his session showed that he really delivered his message. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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Buzz Marketing for Technology

JULY 24, 2008

We aim to make the next generation Web natural to use while responsive to a growing variety of policy and social needs. Copyright © 2008 Rensselaer Polytechnic Institute. We use powerful scientific and mathematical techniques to explore the modeling of the Web from network- and information-centric views.

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ClearVoice

JULY 28, 2023

” This is where AI confidently generates a response that isn’t true, which can lead to false news reports, inaccurate data references, or fabricated stories and facts that it presents as accurate. Not catching copyright infringements AI raises all kinds of ethical issues.

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Industrial Marketing Today

AUGUST 10, 2010

So no one should expect a DiY solution to achieve the same kind of results as a paid SEO expert (ethical one!). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources

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