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How to Calculate Website Conversion Rate (3 EASY Methods)

Optinmonster

Are you wanting to learn how to calculate your website conversion rate? Your website’s conversion rate is one of the most reliable ways to measure how well your advertising and marketing efforts are performing. In other words, you want a high conversion rate. What Is a Website Conversion Rate?

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AI in contextual advertising: Beyond the basics

Martech

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market.

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How to Create a Popup Based on Location to Boost Your Sales

Optinmonster

Here’s an example from an apparel brand that specifically targets potential buyers from the Northern California region: Small things like this can make a big difference to your sales and conversion rates when it comes to promoting your products locally. America’s Professor is a national company.

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Questions to ask about conversion optimization platforms

Martech

Questions for vendors Questions to ask each vendor include: What kind of conversion rate improvements do you typically see with your clients? license, manhours, etc.)? Will you agree to limits on annual license fee increases? Does the vendor seem to understand our business and marketing needs? The biggest challenges?

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Why Is Marketing Automation Maturity Still Woeful?

The Point

Vendors focused on new licenses vs. customer retention. And then have to justify the business value 12 months later when the license renewal comes due. Lead to sale conversion rates? The major software players in the marketing automation space have also seen a lot of changes in the last 5 years. Pipeline acceleration?

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Should you block GPTbot?

Kevin Indig

790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🚦 One potential solution : OpenAI pays publishers for exclusive licenses to use content to train their models and enrich answers. 84% of sites are likely to block ChatGPT.

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3 Ways Media Companies Can Use AI to Find New Revenue

Salesforce Marketing Cloud

Among them are subscriptions , content licensing and rights management, live experiences, and commerce, to name a few. It’s a highly efficient and effective way to deliver personalized ads, increase engagement and conversion rates, and ultimately receive a higher return on investment. The data you already have can help.