LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate
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AUGUST 23, 2022
and “LinkedIn is the most expensive digital advertising platform.”. A higher cost per click matters a lot less if you’re seeing good conversion rates all the way through to closed-won revenue. Like any good marketer, we’ll tell you: it depends. That said: “Download” has both the highest CTR and the lowest CPL.
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