ConvertKit

MAY 14, 2019

In this article, we will walk you step-by-step through the process of writing an effective email. While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ConvertKit

MAY 14, 2019

In this article, we will walk you step-by-step through the process of writing an effective email. While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

ClickZ

MAY 25, 2023

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. ChatGPT: finally, a tool just for copywriters… Every other marketing function has tools to help them succeed. ChatGPT is a tool for creating conversations and copy.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Optinmonster

NOVEMBER 27, 2023

Do you need some stellar copywriting templates to push through writer’s block? As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Our list of copywriting templates and copywriting formulas is subdivided for easy navigation.

Copywriting 109

Copywriting Template Work Management Marketing Management 109

Brandpoint

JANUARY 30, 2019

As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. A call-to-action (CTA), assists with this process. Here are a few ways to improve your CTAs and see your conversion rates increase. Use action-oriented words.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. These brands sit at the top of their categories, enjoying greater market share and sales. What are the conversion rates in each industry? Or even during the purchase process.

Product 52

Product Optimization Tips Paid Search Agency 52

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. You need to secure space in your market with a relevant keyword while also finding a way to stand out. The Role of PPC in Marketing Strategies. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Huptech Web

JULY 14, 2023

Step 7: Create a Sense of Urgency To encourage immediate action, create a sense of urgency in your product descriptions. Test different variations to see which ones generate the best conversion rates. Analyze metrics such as click-through rates, time spent on product pages, and actual purchases.

Product 52

Product Tips eCommerce Cross-Selling 52

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. A solid email marketing strategy is one of the best ways to reach those oversaturated minds. The Crochet Crowd engages with the yarn community by sharing user-generated content to get a conversation going.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Unbounce

MARCH 30, 2023

That’s true for marketers, too. Businesses are adopting AI marketing tools to help them get better results from their campaigns—often with less effort and lower costs. Some marketers are already using AI to create more customized campaigns. So, what does AI marketing really even mean ? What are some types of AI marketing?

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. Customer-Centered Marketing. There are variations in this process depending on the organization and industry.

Buyer Intent 86

Buyer Intent Intent Work Management Marketing Management 86

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. Customer-Centered Marketing. There are variations in this process depending on the organization and industry.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. What Is Email Copywriting?

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

ConvertKit

JANUARY 22, 2021

As a marketing expert, he would often refer to a Notion document he’d created for himself—a curated list of mental models, frameworks, and principles with little notes to himself. That sparked the idea: Mental Models for Marketing. The process included minimal promotion. Story #1: Corey Haines. Image via Corey Haines.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

LeadSquared

JANUARY 30, 2017

This is the classical marketing battle between features and benefits. Let’s take a great example from “The copywriter’s handbook” by Robert W. It it processed way faster than the huge chunk of content that appears on the first version of the landing page. How would you describe this pencil?

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

Anyword

MARCH 1, 2022

Because of this, marketers can’t afford to let their copywriting go by the wayside. Here are some of the most important copywriting faux pas to avoid in your writing. Makes sense, but a lot of marketers and copywriters fall prey to using too many passive words. But we’re here to help. Writing Unclear Headlines.

Copywriting 74

Copywriting Urgency Marketing Click Rate Opt-out 74

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. What is B2B copywriting?

Copywriting 139

Copywriting Top of Funnel Marketing & Strategy B2B 139

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. 100+ million people read my blogs every year to grow their website traffic, sales, and conversions. million small businesses use us to drive their email marketing campaigns! What is Email Marketing? What is Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Single Grain

MARCH 25, 2020

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. Because it’s one of very few marketing strategies that can increase your sales without spending more on advertising and content marketing.

Conversion Rate 126

Conversion Rate Conversion Landing Pages Work Management 126

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials. Liana Patch, Punchline Conversion Copywriting. billion on Cyber Monday.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Then marketers can set a daily budget that works for the length of that campaign. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Amazon 110

Amazon Paid Search Agency Cost Per Click Top of Funnel 110

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. Use urgency—sparingly. So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. So why are we here, then? LEARN HOW ?.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Optinmonster

JANUARY 23, 2020

Do you want to build landing pages that catch your visitors’ attention and significantly increase your conversion rates? Getting higher conversion rates is basically the holy grail of digital marketing. In this article, we share landing page ideas that will get those conversion rates soaring.

Landing Pages 93

Landing Pages Urgency Marketing Mobile Marketing Top of Funnel 93

Single Grain

SEPTEMBER 5, 2019

To put it simply: Facebook retargeting is the process of finding people who’ve visited your website and then using their data to find their Facebook profiles. You might be questioning whether this is just another marketing tactic that promises the world, only for you to still struggle to prove ROI once the campaign comes to a close.

Paid Content 110

Paid Content Facebook Campaigns Conversion 110

seo.co

NOVEMBER 1, 2021

No matter what types of marketing and advertising you’re pursuing, your users need somewhere to go. They’re a focal point for conversion. Landing pages give you the opportunity to confront your users with a conversion opportunity, maximizing your potential revenue and/or customer value. Why Landing Pages Matter.

Landing Pages 119

Landing Pages Optimization SEO Tips 119

Hubspot

JUNE 18, 2012

There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Let’s begin! Work With Us What Are Facebook Ads?

Paid Content 89

Paid Content Advertising Agencies Facebook Advertisements 89

Optinmonster

SEPTEMBER 5, 2022

As your email list grows, so will your conversion rates and revenue! This is why email marketing often has the highest ROI of all digital marketing strategies. If you combine exclusive access with limited stock, you can generate even more urgency to buy quickly. Need some new optin ideas for your blog or business?

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

seo.co

FEBRUARY 23, 2022

No matter what types of marketing and advertising you’re pursuing, your users need somewhere to go. They’re a focal point for conversion. Landing pages give you the opportunity to confront your users with a conversion opportunity, maximizing your potential revenue and/or customer value. Why Landing Pages Matter.

Landing Pages 98

Landing Pages Mobile Advertising Ad Exchange User-Generated Content 98

ConvertKit

OCTOBER 14, 2019

Your landing page has to effectively perform the entire sales process in only a few seconds, grabbing visitors' attention and convincing them to sign up for your offer. Fortunately, improving your lead generation landing pages and optimizing your conversion rate isn't difficult. 10 tips to increase your landing page conversions.

Landing Pages 45

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 45

Scoop.it

JULY 21, 2022

In the world of content marketing, there are always two sides. And all business owners and marketers sure do want to stay on the greener side of the marketing field: where the traffic they receive makes people convert. You may have already guessed it: an article with a high conversion rate.

Sales Qualified Leads 82

Sales Qualified Leads Work Management Marketing Management Lead Scoring 82

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Single Grain

FEBRUARY 12, 2024

As a business owner or marketer who is blogging, your ultimate goal is to get more readers, convert them to more customers, and make more money. Whatever the reason for writing your blog posts, headlines are a crucial element of a successful content marketing strategy. Single Grain’s SEO copywriting experts can help!?

Click Rate 52

Click Rate Urgency Marketing Copywriting Long Tail Marketing 52

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. What Does the Research Say about Email Marketing?

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Optinmonster

NOVEMBER 15, 2022

Lead magnets are the cornerstone to improving your conversion rates. This makes lead magnets one of the most important parts of your content marketing strategy. As a marketer, it’s your job to give them a compelling reason to do so. Free to deliver (no cost). Cheatsheet. Swipe File.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145