Sprout Social

MARCH 7, 2024

Investigate details such as their content marketing plans, influencer collaborations and sales channels. Run a SWOT analysis A SWOT analysis helps you evaluate your competitive position by laying out your company’s strengths, weaknesses, opportunities and threats based on all the data you’ve gathered.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Circle Studio

NOVEMBER 23, 2021

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition. Geotargeting.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Launch Marketing

MAY 11, 2022

It is common for B2B businesses to conduct a SWOT analysis (strength, weaknesses, opportunities, and threats) for the company. Don’t be afraid to have some fun with your content creation. Look at the various analytics from your content and learn from it. Analyze, analyze, analyze…. What are some key differentiators?

Social Media 117

Social Media SWOT Tips Media 117

xiQ

OCTOBER 17, 2023

Building Powerful Strategies with xiQ In my recent blogs, I’ve highlighted various aspects of xiQ’s capabilities, from personality-driven buyer groups to AI-SWOT analysis and Gilroy, the trusty sales assistant. It provides you with AI-generated SWOT analysis and identifies pain points.

SWOT 62

SWOT Domain Barriers Curation 62

Marketing Insider Group

NOVEMBER 30, 2022

Customers love personalized marketing content because it makes them feel seen and appreciated. Here are some examples of how you can provide personalized content to your audience: Use customers’ names in emails and other promotional outreach. Digital personalization sets out to avoid this common mistake.

Trends 167

Trends Personalization Marketing AI SWOT 167

KoMarketing Associates

MARCH 23, 2017

I was excited to learn what other people had to say and I was excited to be able to talk about how customers should be the basis for any content marketing program. Specifically, I was excited to talk about how content can help take the customer through the buyer journey. What type of content are they using to help them make a decision?

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

Hubspot

MARCH 5, 2021

SWOT analysis. Content marketing strategies. Or maybe you come out of it with a ton of ideas on how to improve your content marketing strategy. Content Marketing Analysis Template. As a content marketer, this is my favorite template. SWOT Analysis Template. A basic competitive matrix is the SWOT analysis.

Template 86

Template SWOT Differentiation Analysis 86

Hubspot

NOVEMBER 28, 2014

It''s the most wonderful time of the year for content marketers. One way to analyze both internal and market conditions is through a content SWOT analysis. It provides a strategic view of the main opportunities and challenges that exist with content marketing in your market. How to Do a Content SWOT Analysis.

SWOT 28

SWOT Top of Funnel Marketing & Strategy Content 28

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Maybe you need to share more engaging content. Your goal could be to outrank them by creating quality content around those specific topics. The platform’s site explorer lets you check any URL’s top organic keywords and content. What are they posting on social media?

SWOT 95

SWOT Budget Programs Eye-Tracking Advertising Benchmark 95

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Embrace Automation and Martech.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Tomorrow People

JUNE 14, 2022

Tip: Create SWOT analysis tables in order to visualise your competitors’ strengths, weaknesses, opportunities and threats in an easily interpretable and shareable way. What types of content and topics perform best? Their ability to manage: What decisions have senior managers made in the past? Plus, their SEO, SEM and PPC performance.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Envy

FEBRUARY 13, 2021

Your Content Management System is the mothership running your content marketing campaigns, helping you plan, create, manage, and publish effective content. Conversion Rate Optimization involves refining all the moving parts of your website and content to increase conversion rates.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Zoominfo

OCTOBER 18, 2022

The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Reputation Includes content assets such as blogs and press releases 2. Demand creation Includes webinars, white papers, and product trials 3. But the world has changed.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

xiQ

OCTOBER 17, 2023

Picture this: xiQ’s AI-curated SWOT and Pain Point analysis for companies, combined with its prompts, can create a comprehensive strategy tailored to your product or service in a matter of minutes. Using xiQ’s prompts, you can seamlessly transition from strategy creation to content generation. The result?

SWOT 62

SWOT Marketing & Strategy Curation Linkedin 62

The Lead Agency

NOVEMBER 14, 2023

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) provides a structured framework to evaluate your own business against competitors, revealing areas of competitive advantage or vulnerability. Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence.

Ad Building 118

Ad Building Business Work Management SWOT 118

Sharpspring

FEBRUARY 3, 2022

SWOT Analysis. Your SWOT analysis is an honest look at your business’s strengths, weaknesses, opportunities, and threats. Again, you likely did this in your business plan, but let’s revisit SWOT for marketing (or on behalf of your client). Will you be able to produce high-value social content? What We Do Equally Well.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Binary Demand

MAY 30, 2023

97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan. Lead generation is recognized as the greatest growth-related obstacle.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan. Lead generation is recognized as the greatest growth-related obstacle.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Martech

JANUARY 12, 2024

It’s not just about creating engaging content but tailoring your messaging to align with different audience cohorts’ specific preferences, challenges and aspirations. You can start with a SWOT analysis, but the point here is to identify your company’s “must-win” scenarios and learn how to wield this like a weapon.

Efficiency 132

Efficiency Ideal Customer Profiles B2B Marketing Planning 132

KoMarketing Associates

DECEMBER 27, 2017

It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. This past year we decided to change that and released two new case studies on SEO-centric content marketing. On-site content marketing was not the only factor contributing to the success of our online marketing program.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

DiscoverOrg

FEBRUARY 21, 2019

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Exo B2B

SEPTEMBER 19, 2023

This also involves a thorough SWOT analysis, assessing strengths, weaknesses, opportunities and threats. Example of SWOT: (Note. D- Content strategy: design a strategy that includes an SEO strategy specific to the home market and the target market. This is B2B after all!

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Sprout Social

NOVEMBER 30, 2023

Research their content strategy Once you have a shortlist of competitors, look at their online content. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Are they running paid social ads or posting organic social content? Creating engaging videos?

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. Here are five things to tackle that will evolve your marketing plan and make it agile: Keep the market assessment and SWOTs in mind and review them quarterly.

Planning 95

Planning Marketing Plans Process SWOT 95

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA made the 2020 an on-line virtual event, and transformed the content and experience to shorter days, ran their Marketing Excellence Awards first, and did the post-event workshops after the formal close of the core Marketing Vision virtual event. Thought Leadership is not a destination it is a journey.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Hubspot

NOVEMBER 10, 2015

If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Over time, it’s going to become competitive—especially now that the company has an open ads API that allows for tasks including scheduling and publishing content. Let’s get to it.

SWOT 28

SWOT Analysis Media Branding 28

Digilant

MARCH 23, 2021

There are benefits to conducting a competitive analysis that not only helps identify strengths and weaknesses to reinforcing your brand, content strategy, and more. A SWOT analysis of your brand and your competitors helps see what’s going on in the market. Analyze the content strategy of the competition. What makes your “why?”

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

BenchmarkONE

MAY 14, 2020

Look at their content marketing strategies , and what keywords they’re ranking for online. SWOT Analysis. With the information about the scope of your market, competition, growth trends, and target customers in your back pocket, it’s time to focus on your SWOT analysis. This requires breaking down your company’s: S trengths.

Research 81

Research SWOT Analysis Marketing & Strategy 81

SmartBug Media

JULY 25, 2023

Content Creation Given the size of this goal, it's important to set up checkpoints to monitor progress and hold ourselves accountable. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

SmartBug Media

AUGUST 19, 2021

When it comes to inbound marketing, buyer personas help guide content development, determine how to best reach your target audience, and define their interests, needs, and wants. It might be useful to do a SWOT (strength, weakness, opportunity, and threat) analysis to determine your strengths and weaknesses compared to your competitors.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Digilant

JANUARY 30, 2024

It measures the percentage of content space or advertising that your brand occupies in the market overall. One simple, yet effective approach for this assessment is a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). Simply put a brand’s organic digital footprint.

Branding 52

Branding Brand Identity SWOT Eye-Tracking 52

Launch Marketing

JANUARY 11, 2023

Brand messaging also drives almost every marketing activity you can think of, from content to a website and more. What content do they most often engage with? When forming messaging, think about the content pieces and mediums the messaging will be used. Behavior: Do these personas like to use certain social media apps?

Effectiveness 62

Effectiveness Branding Brand Identity B2B 62

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Enter social media moderation.

Social Media 112

Social Media Media SWOT Guidelines 112

Webbiquity

APRIL 12, 2010

One method is to use strength-weakness-opportunity-treat (SWOT) analysis. The SWOT model , developed at Stanford University back in the 1970s, is commonly used in strategic business planning; but it can also be valuable for developing blog post topics. So how do come up with such a question? Share this on del.icio.us.

SWOT 100

SWOT Digg Analysis Traffic 100

BenchmarkONE

NOVEMBER 10, 2021

A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. Inform Your Content Marketing. SWOT Analysis. Produce three pieces of blog content each week.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81