The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Anything Goes Marketing

MARCH 8, 2009

I then received a direct message (DM in Twitter lingo) via Twitter from a client in my segment in the Atlanta area asking me what my role at my company was and if I service clients in the area. The real point is that good content drives traffic and your blog can be the driver for all of your other social media efforts.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

DECEMBER 3, 2006

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. We already have a significant amount of content on our site.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

The Effective Marketer

JANUARY 11, 2010

Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. Yes, the excel matrix may help compare features vs. features, but falls short on so-called “soft” features like technical support, quality of service, and the all too common “gut feeling”.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. You can follow any responses to this entry through the RSS 2.0 You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

The Effective Marketer

MARCH 10, 2011

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Like Be the first to like this post.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. This task has never been easy to automate.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? It is the younger generation that Tom mentions as possible change agents who use web 2.0 Financial services. Intelligence Services.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. You can follow any responses to this entry through the RSS 2.0 This bullet also reminds you that you need to dedicate time to your plan.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 As long as we persist in seeing Web 2.0 through the lens of Web 1.0,

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Is that a good thing? This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Buzz Marketing for Technology

JUNE 25, 2008

… a knowledge worker’s waste blog … Skip to content. It’s a good time to be a Nintendo based virtual musician. | Computer Writing and Research Lab gbrettmiller Confessions of an Aca/Fan: Designing Accessible Games gbrettmiller Young People and Social Networking Services - digizen.org gbrettmiller Clark Aldrich's.:

RSS 100

RSS Web 2.0 Work Management Social Networks 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Are you pre-selling a product or service? army’s “Be All You Can Be” campaign?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Make sure your primary navigation and site pages conform to a familiar user interface.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

The Effective Marketer

APRIL 29, 2009

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments. You can follow any responses to this entry through the RSS 2.0 Why not kill three birds with one stone?

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Buzz Marketing for Technology

JUNE 27, 2008

user generated content. user generated content. Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 25, 2008

… a knowledge worker’s waste blog … Skip to content. It’s a good time to be a Nintendo based virtual musician. | Computer Writing and Research Lab gbrettmiller Confessions of an Aca/Fan: Designing Accessible Games gbrettmiller Young People and Social Networking Services - digizen.org gbrettmiller Clark Aldrich's.:

RSS 100

RSS Web 2.0 Social Networks Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them. WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. Create fresh content: Don’t copy-paste static brochureware text and put it on your website. Nothing will turn off your prospects more than outdated and stale content. Search engines love sites with constantly changing fresh content.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. What is the key to shortening the buy cycle?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Adobe Experience Cloud Blog

JUNE 27, 2010

Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Activate the intersection of marketing, customer services and sales to attract hotter sales leads. One very vital element of social CRM is social selling, which leverages Web 2.0

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Buzz Marketing for Technology

JUNE 27, 2008

And be sure to check out the Common Craft Plain English series of videos on RSS , Wikis and Social Bookmarking --in 3.5 For example, Ive used wikis to manage my own projects and RSS as a way to stay on top of information I need for my job. The 23 Things series Web 2.0 Job Searching the Web 2.0

Paid Search Agency 100

Paid Search Agency Work Management Screencast Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

… a knowledge worker’s waste blog … Skip to content. It’s a good time to be a Nintendo based virtual musician. | Computer Writing and Research Lab gbrettmiller Confessions of an Aca/Fan: Designing Accessible Games gbrettmiller Young People and Social Networking Services - digizen.org gbrettmiller Clark Aldrich's.:

Work Management 100

Work Management Conversion RSS Web 2.0 100

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. Odds are that someone may eventually buy the product or service. Of course not, but putting some thought into getting quality content available without too many hurdles for the users couldn’t hurt either. I sure hope yes for the first and no for the second.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JULY 24, 2008

Content Management (2). It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example). Syndic8 and RSS Feeds have just about every feed you could imagine. Subscribe now to the full RSS feed. Content Management. denial-of-service. Categories.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. You can follow any responses to this entry through the RSS 2.0 Content still is king.

Social Media 100

Social Media Communities Wiki Work Management 100