KoMarketing Associates

SEPTEMBER 8, 2015

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. We receive a lot of questions about our “online marketing process”. SEO Keyword Research Tutorial for the B2B Online Marketer. Related Posts.

PPC 120

PPC Social Media SEO Marketing Management 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertising 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertising 120

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Pay-per-click (PPC). Content Marketing.

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Outbrain

NOVEMBER 16, 2022

That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. The secret sauce for a successful PPC strategy always depends on your specific audience, brand, and goals. For marketers, TikTok is also relatively affordable. Paid advertising. Or simply, paid.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

MARCH 13, 2014

As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. a local website link or local certificate of incorporation). Sign a Contract.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

MARCH 3, 2015

A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns. It will also break down the reasons you aren’t reaching more potential users – either by lack or spend or bids or by quality and content related reasons. B2B Online Marketing Blog Search Engine Advertising'

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Tomorrow People

MARCH 19, 2012

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines.

PPC 120

PPC Cost Per Click Advertising Agencies Paid Search Agency 120

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. ABC’s of PPC – A Guide for the Basics! by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics.

PPC 100

PPC Paid Search Agency Adwords Tips 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 98

Paid Content Paid Search Agency Social Media Social Marketing 98

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Hubspot

MAY 3, 2017

That's where self-paced online learning comes in. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. 32 Free Marketing Courses to Take in 2017. Content Marketing " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

FEBRUARY 28, 2017

Much like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. New whitepapers or pieces of content to advertise. Some areas to look into include: Changes to their overall messaging or branding.

PPC 120

PPC Allocation Paid Search Agency CPC 120

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

PPC 92

PPC Lead Ranking Adwords Advertising Agencies 92

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. Also, SEO allows you to experiment with keywords and even helps you with your PPC results. Let’s have a look.

Paid Content 121

Paid Content Organization Campaigns PPC 121

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences. Key KoMarketing Milestones.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

JUNE 1, 2016

Advertisers who were content with positions below the top 4, they may need to determine if it’s worth raising the bids to gain a top position. From a PPC and SEO perspective, websites will need to update their strategies and try new tactics in order to remain visible on Baidu. With limited ad space, competition will increase.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Webbiquity

MAY 27, 2015

Pay-per-click marketing provides an important platform through which content promotion and other social PR efforts can be successfully driven, and just a minimal investment can lead to huge returns for your business. Essentially, PPC harnesses the power that email and social media marketers have had in their arsenal for a while now.

Viral Marketing 100

Viral Marketing PPC PR Content 100

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Outbrain

AUGUST 27, 2018

With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. The 5 PPC best practices below will not only maximize your ads’ performance, but they also cover all these critical guidelines that make a tip genuinely tip-worthy. #1: How to do it?

PPC 38

PPC Paid Search Agency Landing Pages Marketing Analytics Tools 38

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Those stats are not just reserved for Search Engine Marketing (SEM). Plus, paid ads are said to raise brand awareness by 80% !

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Lowers your marketing expenses. Which ones are trends?

Practices 107

Practices Best Practices Lead Ranking Lead Scoring 107

Stevens & Tate

JANUARY 6, 2023

Digital marketing is a bit different. It refers to the use of digital channels to market to consumers. For example, both online marketing and mobile marketing are forms of digital marketing. Digital marketing can get expensive as well. Traditional marketing is a one-way street.

Advertising Agencies 116

Advertising Agencies Planning Paid Search Agency Mobile Advertising 116

KoMarketing Associates

JULY 10, 2018

As I read the article, it got me thinking about where we are with content marketing. After all, for years we’ve been told things like content is king, content is queen, or content is everything. Just like social media, it’s time for content to grow up. Your content must have a goal.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Outbrain

JULY 13, 2021

One of the best things about digital marketing is that you don’t always have to be “ON” to keep being effective. Here are the best practices for online marketers to keep your engine running even while taking some well-deserved time out: Plan in advance. Make your content relevant. Well, we’ve got some tips for you.

PPC 40

PPC Work Management Marketing Management Campaigns 40