[Content, Landing Page] Outsourcing Marketing for Professional Services Firms
    The Rise of the Expert Through Content Marketing. We call these stars Visible Experts® , and they are leveraging content marketing to power their rise to prominence. Interestingly, the rise of content marketing has also driven the development of outsourced marketing. A large firm understands that outsourcing certain functions, such as content marketing, can be cheaper and higher quality than doing it themselves. Any Industry Content Marketing Online Marketing
    [Content, Landing Page] Content and the Knowledge Economy
    With the huge surge in content and data available to us, knowledge has become more valuable than ever. A world oriented towards a knowledge economy gives brands the chance to embrace content creation. Content is, after all, an effective form of knowledge if it is properly produced, and all brands should be looking for ways to position themselves as experts in their field. They are constantly consuming information and looking for more relevant and reliable content sources.
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [Content, Landing Page] 28 Amazing B2B Examples of Interactive Content
    Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. 28 Visual and Innovative Examples of B2B Interactive Content. . Vidyard example 2: Animated landing page. . .
    [Content, Landing Page] When and Why to Use Landing Pages
    Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Content, Landing Page] How to Do ABM Without Selling Your Soul
    If you're not providing them with quality content that their mom, friend, or coworker could have sent them , you're just another brand in the crowd. Then "land and expand" into other parts of the business using similar tactics. It demonstrates the land and expand practice of branching off of a colleague of mine's interest. Create valuable content for those personas. Next up: creating content. Get that content in front of the right people at the right companies.
    [Content, Landing Page] A Marketer’s Guide to CrossFit Digital Channels
    The first step to getting your cross-channel marketing in shape is taking an audit of what content, visuals and assets you currently have at your disposal. Think about how they can be reworked into new content to drive demand. Next, make sure that you actually sit down and map your content to the buyer journey. But companies need to do some things to make sure partners have access to relevant collateral. Make all relevant resources easily available.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Content, Landing Page] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? However, the content types listed above were most popular. .
    [Content, Landing Page] Learn How To Use Quora Ads for B2B User Acquisition
    But what’s cool about being able to drill and kind of do a little bit of doodle in terms of finding about the topic is that, if you were just to go into your own core account right now and look at the topic Software Engineering, you can see the content that people are actually engaging with, questions that people are asking, who’s answering those questions. Like does that mean they liked the page or followed someone that had that interest? I’d say though, they’re quite relevant.
    [Content, Landing Page] The Paid Marketing Metrics You Must Measure
    Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience. You can also track visits to key pages such as your “Contact” page. Relevancy is just one aspect of this.
    [Content, Landing Page] Sample Post | Omni-Channel Marketing
    Order a product from a landing page. 74% of consumers get frustrated when they receive content that has nothing to do with their interests. 3 Align Content With Specific Buyer Journeys. Companies that align their content strategies with customers’ behavioral habits are able to enhance the customer experience and optimize conversions. 7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim.
  • VIDYARD  |  THURSDAY, JUNE 22, 2017
    [Content, Landing Page] Chalk Talks: Generate More Value Your Existing Videos
    Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera. First things first is getting more eyes on your video content. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.
    [Content, Landing Page] Behind the scenes at VerticalResponse: Building Landing Pages to help businesses build revenue
    In case you haven’t heard, VerticalResponse has just launched one of its most exciting new features: the ability to easily create and publish landing pages to help your business generate leads and sales. Much as we did with our inside look at our easy-to-use email editor , we’re pulling back the curtain with a behind-the-scenes look at the development of VerticalResponse’s Landing Page creator, from vision to launch.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Content, Landing Page] What We Learned From Spending $100k On Facebook Ads
    On one hand this was an advantage -- since we could make changes to the program in seconds rather than days -- on the other hand, we were on our own for creative, landing pages, and analytics. We went back to focusing on our other digital marketing strategies, like creating organic content, while our CPAs gradually rose. We were confident in our ad creative and landing page conversion rates, but forgot the importance of audience profiling.
    [Content, Landing Page] Your Complete B2B Content Strategy Checklist
    Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. But, basic content simply won’t cut it anymore. To be successfully, B2B marketers need to craft, publish and promote truly exceptional content. This means that you can no longer think of content marketing as an “extra,” but need to think strategically and proactively about your efforts. Your Complete B2B Content Strategy Checklist.
    [Content, Landing Page] Four Unique Features Found In Baidu Paid Search Management
    Similar to the broad match type in AdWords, the ads are triggered by search terms that are relevant to the target keywords, even if the characters are not specifically in the keywords. Ad Creative – Content & Type. Similar to AdWords, B2B marketers can create sitelink extensions to add more links to the ads, which leads people to specific pages, such as a page of particular product, a form to submit, a whitepaper to download, or more.
  • HUBSPOT  |  MONDAY, JUNE 12, 2017
    [Content, Landing Page] The Best of B2B Marketing Content: 9 Examples
    Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences.
    [Content, Landing Page] 7 Ways to Implement an Effective Omni-Channel Strategy
    Order a product from a landing page. 74% of consumers get frustrated when they receive content that has nothing to do with their interests. 3) Align Content With Specific Buyer Journeys. Companies that align their content strategies with customers’ behavioral habits are able to enhance the customer experience and optimize conversions. Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub.
    [Content, Landing Page] Flooded with Data but Lacking Insight? Consider Usage Analytics
    Page views, visits, bounce rate, time spent, referral traffic, and more tell you a lot about the health of your websites and can even give you a decent view of your audiences. How can you follow your users through the next steps in their journey and provide them with relevant information to ensure that they’ll actually convert to (or stay) with your software? These are the kinds of insights that can truly help differentiate your products and your content.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Content, Landing Page] You Need to Understand These 6 Things About What B2B Buyers Want
    It leverages one of the all-time great marketing principles: relevancy. Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. It lets us be more relevant. Some organizations are very savvy about letting visitors download several different white papers or other content resources before they ever start selling. Most people hate putting their phone numbers into content-download forms.
    [Content, Landing Page] 6 Considerations When Building a Perpetual Nurture Program
    While some marketers may use the term to refer to a series of “drip” emails that a group of leads receive in a row, it can also be used to describe a perpetual engine serving up relevant content based on a lead’s persona and their place in their buyer’s journey. This “buyer dialogue logic” quantifies the end-goal of your nurture program, provides a structure to which the content in your program should be mapped, and contains logic for handling leads at every stage of their journey.
    [Content, Landing Page] The 3 Most Effective Ways to Grow Your Email List
    As a content strategist, I ask people about their content marketing goals every day. ” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list. I was surprised to see social media advertising at the top of this list, but it’s certainly a tactic we’ve been using to help Contently clients grow their email lists. Content marketing.
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Content, Landing Page] Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
    Step 2: HubSpot generates an RSS email of our latest content. For more context, here's a look at some of the raw responses we got: "Content is good, just send it less often.". "I 3) Subscribers didn't always feel that the content was relevant to them. They've skilled up through the ranks with the help of our content and have evolved into savvy inbound marketers. To keep people coming back for more, we needed to create a more tailored content experience.
    [Content, Landing Page] 7 Ways to Increase Sales with Marketing Automation
    can be used to personalize landing pages and other web content seen by each lead. For example, if you are an online retailer, and a visitor who has been shopping for winter coats finds your website, a web page for winter coats would be presented first. Personalized web content helps build a better, more personal, relationship with leads and ensures that their experience with your company is the best it can be–and therefore increases in sales.
    [Content, Landing Page] Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
    Instagram allows brands to attach to links and landing pages to their Stories. Instagram Stories are an addition to an existing photo and video-sharing platform -- Snapchat is only about ephemeral content-sharing. That's what Ben and Jerry's found out when it started creating content on Instagram Stories. Mediassociates' senior vice president of marketing and content, Ben Kunz, told Digiday that Instagram also offered users more flexible ad buying options.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Content, Landing Page] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Why aren’t we all using interactive content? . Landing Pages.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Content, Landing Page] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Case in point, a well-known technology company (it shall remain nameless here) has 37 hyperlinks on the home page. They’re the key that helps you hone in on and understand who your buyers are, and they’re the basis of everything else: your site design and navigation, your messaging, your content mix, your talk tracks, your nurturing strategies, everything. Discover relevant keywords and phrases. Deliver the Content They Want.
    [Content, Landing Page] 7 Ways to Grow Your Luxury Brand
    Passion : The pursuit of luxury consumption often carries a higher degree of emotional relevance, so marketing must appeal to that passion or emotion. For example, if a visitor stays more than a minute on a specific page, an automated chat message pops up asking if they need any help related to what they’re viewing. Offer Hyper-Personalized Content. Once they’ve landed on your homepage, they’ll know almost instantaneously whether they want to do business with you.
  • RADIUS  |  WEDNESDAY, MAY 24, 2017
    [Content, Landing Page] Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions
    Only then can you go on to other parts of ABM, like orchestrating highly relevant plays leveraging multiple channels across multiple departments. Auto-discovery and population of relevant prospect, customer and sales information into CRM is nearly a given today. Also, as people become more comfortable with AI/bots, sales and marketing teams should look to employ automated sales bots on sales oriented landing pages. Revenue, that’s the name of the game in 2017.
    [Content, Landing Page] 1 Awesome Way To Create Great Content
    Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. And while part of that problem can be solved with a bit of internal education around delivering value over volume, some of the need for fresh content will still exist.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Content, Landing Page] Nine Winning Digital Marketing Strategies From The B2B World
    The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Including a video on your landing page can increase conversion rates by 80%.
    [Content, Landing Page] 600+ marketers report on the blend of art and science in marketing
    content. who always/strictly follow it, or at least do so frequently: If you don’t follow the scientific method — observations, questions, hypotheses, testable predictions, and the acquisition of relevant data to support or refute those hypotheses — then it seems like “experimentation” is simply fancy word for “throwing a bunch of things against the wall and hoping one of them sticks.” reported — such as “Which of two landing pages should we keep?”
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Content, Landing Page] Chalk Talks: Generate More Leads with Video
    Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about.
  • TERMINUS  |  TUESDAY, MAY 16, 2017
    [Content, Landing Page] Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing
    The main goal of this campaign is to move accounts from what they call “Inactive,” meaning they haven’t engaged with VersionOne, to a marketing qualified account (MQA) by serving them highly targeted, relevant display ads. Each tactic has a specific set of ad creative with content that applies to that stage. For this campaign, they identified keywords their target accounts were searching for and built ads and landing pages with messaging using those keywords.
  • ACT-ON  |  TUESDAY, MAY 16, 2017
    [Content, Landing Page] How to Get More Search Engine Traffic to Your Landing Pages
    Smart marketers use landing pages. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. It’s why you’re already using landing pages. You probably also know – all too well – that landing pages alone don’t generate business. You can pay for traffic to your landing pages. Can you drive free search engine traffic to landing pages? Back to your landing pages.
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Content, Landing Page] What Demand Marketing Really Means
    Marketing efforts related to demand marketing include building awareness, positioning relevance, supporting validation, and mitigating customer evaluation. Essentially, you’re pushing your brand and product into the market to generate new interest and demand with press releases, helpful articles, videos, reports, and various other types of content. By knowing exactly who your target buyer is, you can deliver the right content to the right audience at the right time.
  • PUREB2B  |  SUNDAY, MAY 7, 2017
    [Content, Landing Page] 7 Creative Ways to Generate More B2B Leads
    SEO – We all want to be on the first page of Google. Content Marketing – Everyone’s got a content success story. It can link to your latest piece of content or to your primary landing page. Syndicate Your Content. Content syndication amplifies your brand’s content by leveraging the audiences of complementary brands. Be sure to only syndicate your best content. Experiment with Interactive Content.
  • EXO B2B  |  TUESDAY, MAY 2, 2017
    [Content, Landing Page] Emails: still vital for your marketing strategy!
    The rule for e-mail content is to make short and concise. Any given email must therefore direct the reader to your site, ideally towards a landing page that will allow your target to interact with your business. Opening and click rates will give you an idea of ​​the relevance of the participants. To ensure its effectiveness, companies must fully integrate it into their content strategy.
    [Content, Landing Page] 4 Ways to Bridge the Gap Between Online and Offline Marketing
    The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. What makes email marketing effective is its ability to reach inboxes with relevant and personalized content. Deliver Timely, Relevant Offers with Geo-location and Mobile. Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways.
  • NUSPARK  |  SATURDAY, APRIL 29, 2017
    [Content, Landing Page] How to Implement an Account-Based Marketing Program in Your Firm
    Relevance and real-time personalization are key to account-based marketing and 77 percent of B2B marketers agree, according to the Direct Marketing Association’s Real-Time Marketing Insights Study : Conduct an audit of your existing content and map them against your knowledge of the buyer’s journey. Create high quality, targeted content and offers and customize it for specific accounts. Initial consumption of targeted content based on analytics reports.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Content, Landing Page] The Benefits of Retargeting for B2B
    From a branding perspective, we’re serving very top-of-funnel content in the ads, and we’re really just trying to make sure that [potential customers] recognize and think of Act-On when considering marketing automation. Once you have that figured out, the basics of marketing come into play because you need to identify the interests and pain points of the audience so that you’re serving up content that is relevant. An Interview with Act-On Software Marketers.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Content, Landing Page] Using Buyer Intent to Drive Your Marketing Efforts
    During initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide buyer intent insights. As B2B marketers, you need to ask yourself: “Why is Company A visiting these web pages?” → “How did they get to those websites?” → “What are they learning from those websites?”. With this actionable intent data, brands can personalize marketing future marketing efforts to increase relevance and value overall.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Content, Landing Page] What Marketing Communications Should You Personalize?
    We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. There are a number of ways to personalize the content on your website. These examples and many other personalized elements on websites occur through the use of dynamic content , which in simple terms is “HTML content on your website, forms, landing pages, or emails that change based on the viewer.”. Every customer is different.
    [Content, Landing Page] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    Table of Contents. You go into “rooms” (aka web pages) where you can watch speakers present their knowledge in the form of a recorded video. It’s a simple concept: Get the content you would receive at a conference on your own time, when it’s convenient for you. Virtual conferences: on-demand quality content and insights about the industry. All assets that were created (landing pages, emails sent, social posts, videos, etc.) A page you want us to link to.
    [Content, Landing Page] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    A B2B tech company’s content manager is pulling data to build a quarterly report on the health of the company’s content marketing program, which includes a branded media site. Overall weekly social traffic is strong, but it isn’t trending upward the way it was a year ago, and while the content referral program has a conversion rate that is outperforming the baseline, the manager knows it could be accomplishing much more. Its content reflects this.
    [Content, Landing Page] 3 Steps to Increasing Email Deliverability Performance
    Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. The quickest way to build an unsubscribe list is by sending email content to disinterested readers. Optimize for content and deliverability with device, timing and user experience in mind. Pre-header is engaging and relevant to subject line.
  • KAPOST  |  MONDAY, APRIL 10, 2017
    [Content, Landing Page] Spring Clean Your Content: The Basics of a Quick & Dirty Content Audit
    The spring season can inspire the desire to declutter and streamline, which makes it a great time for B2B organizations to spring clean content with a quick and dirty content audit. Broken links, under-performing assets, changes in customer preferences, and content gaps happen even to the best of marketing teams. Instead of putting a content audit off for another season as clients drift to another website, think of the process as a reverse gold digging expedition.
    [Content, Landing Page] The Nine Best Reputation Management, RSS, and Social Search Tools
    But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content. Organize content into collections, search within your feeds, and share selected posts to major social networks.
    [Content, Landing Page] 14 Tips for a Hot Video Marketing Strategy
    If you want your agency to stay a step ahead of the competition, you need to build video into your content marketing strategy and develop a plan that breaks through the clutter. It takes significantly more time and resources to properly execute on a video strategy than on most other forms of content. Add videos to landing pages to increase the opt-in rate. Landing pages are your first point of entry for leads. Incorporate videos with product pages.
  • HUBSPOT  |  FRIDAY, APRIL 7, 2017
    [Content, Landing Page] The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
    But it's meant to be used for remarkable content that drives brand awareness by enticing Facebook users who are scrolling on their news feed. Instead, focus on creating remarkable content that makes users who view it want to know more about your brand. While a user might see the add and decide to sign up for Spotify immediately, Spotify used the brand awareness approach to create compelling content to draw the user's attention. Page Likes.
    [Content, Landing Page] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016. Only 41% percent of people read the text of a page with substantially more text than visuals, whereas 87% of people who see infographics will read the accompanying text. Interactive content increases time on site and page views by as much as 500%. .
    [Content, Landing Page] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016. Only 41% percent of people read the text of a page with substantially more text than visuals, whereas 87% of people who see infographics will read the accompanying text. Interactive content increases time on site and page views by as much as 500%. .
    [Content, Landing Page] The Beginner's Guide to Conversion Rate Optimization (CRO)
    We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. 3) Run tests on your landing pages. Landing pages are an important part of the modern marketer's toolkit.
    [Content, Landing Page] The Eight Best Social CRM Tools
    A social sales and marketing CRM tool that “automatically updates itself with relevant prospect and customer information from dozens of data sources,” tracks customer engagement activities across sales and support teams, and integrates with popular social networks and social media management apps. SalesIntelligent is) great for finding email addresses of editors, content managers, etc. 4: The 14 Best Content Planning and Research Tools. #5:
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Content, Landing Page] 5 Ways to Build a Highly-Engaged Email List
    An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. Techniques and trends in online marketing constantly evolve, so it all boils down to a relevant contact list that you have total control over. Tips to Build a Relevant Email List. Create Valuable Content.
    [Content, Landing Page] The 23 Best Free Google Chrome Extensions for Digital Marketers
    That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser. Search social content, share directly from any page, highlight any text and automatically compose a message to share, search location relevant social shares, and share images and video. You can analyze the page and inspect a palette of its colors. 4: The 14 Best Content Planning and Research Tools. #5:
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Content, Landing Page] How to Create Facebook Lead Ads: A Beginner's Guide
    Instead of sending users to a landing page where they fill out a lead form on your website, Facebook lead ads allow potential customers to access your offers without ever leaving the Facebook app. You'll need a few things beforehand: Admin access to your Facebook Business Page. Your privacy policy page URL. Next, open up the power editor or ads manager tool for your business page. First, customize the headline, text, and CTA for the display page of the ad.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Content, Landing Page] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Brand Marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) they are engaging with. Schedule social promotions of your pages, content, and forms.
    [Content, Landing Page] The 17 Best Social Media Management Tools
    Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. The tool automatically reshares older posts, keeping your content and accounts active. Edgar though takes scheduling a step forward by enabling the system to choose what content to share (with your help).”
    [Content, Landing Page] The 15 Best Content Distribution and Amplification Tools
    Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Content, Landing Page] How to Nurture Leads with Email Marketing
    Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Email content is six times more likely to be clicked than tweeted content. Whether it’s about automation, mobile, personalization, engagement, or ROI, they are echoing the same point—email is still highly relevant in the modern age. Offer Well-Tailored Content. Offer Something Relevant.
    [Content, Landing Page] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Let’s take a look at a few common ways to announce your webinar to a new audience and direct them to your webinar registration landing page: Buy email lists.
    [Content, Landing Page] How to Properly Diagnose a Failed Email Campaign
    If you have a customer list that you’ve grown over time, filled with active subscribers, and ones relevant to your target market, excellent! Build your list organically, with appealing opt-in forms, product giveaways that require sign-ups, landing pages that promote fun newsletters with signing up—there are lots of approaches. Your content strategy has to target your lists to their bull’s-eye, and to do that, you must segment. Low-Protein Content.
    [Content, Landing Page] How to Create the Three Parts for Any Sales Funnel
    The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Some funnels use a content blog to market to and nurture an audience. Others use ads with effective landing pages that generate leads and jumpstart sales. The Landing Page. That call to action needs to be supported by a compelling landing page.
    [Content, Landing Page] 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses
    Use Relevance and Personalization to Provide Value. That is why staying relevant and contextual is the key to making ABM work. One way you can do this is by creating customized marketing content. Anyone would be tempted to read content titled “Here’s what we think is affecting your conversion rate – a special report.” Content is not always enough to do that. Instead, use your B2B content — such as free analyses, reports, evaluations, etc. —
    [Content, Landing Page] Let’s Celebrate the 2017 Markie Awards Finalists!
    They created visibility into which accounts have the greatest propensity to buy and have implemented Account-Based Marketing (ABM) to target the right individuals and accounts to deliver personally relevant and well-timed messaging. These submissions show that achieving extraordinary response rates isn't luck – it's the result of great targeting, content, personalization and timing.
    [Content, Landing Page] 105 ways to build your email list | Tips, tactics, and best practices
    Offer subscription options addressing content and intervals. Design a separate landing page specifically for signups. Treat your blog home page like an email capture form. Test-drive CTA locations including your 404 page, sidebars, headers, footers, pop-up boxes, slide-ins that appear halfway down a page, or “sticky” forms that move down with scrolling. Post limited content on your site; offer upgrades upon subscription.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Content, Landing Page] How to Use Wistia: A Step-by-Step Guide
    And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Businesses that have fully adopted video are constantly coming up with new ways to make meaningful connections with their audiences through video content. Why Video Content. Use an image with overlaid text to better communicate the content within the video.
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Content, Landing Page] How to use Instagram marketing to get new leads for your business
    The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos. These content formats have become the status-quo in how people consume information and how they decide what brand or agency is worth their time. Use relevant hashtags.
    [Content, Landing Page] How to Get the Most Out of Visitor Tracking
    Having relevant conversations will bolster the relationship. Create/Integrate Downloadable Content. Create content that “teaches” people something. Think about helping/teaching, and not selling, when you put together your content. Use Lead Liaison’s Trackable Content feature to identify most popular content pieces. Think about a video explainer, testimonial, or other forms of educational content that can be used on your site.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Content, Landing Page] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website.
    [Content, Landing Page] An introduction to ecommerce APIs for non-developers
    To support my article, I’m going to screen 3 examples of reliable ecommerce APIs: Contentful, Shippo, and LaunchDarkly. Example #1: Contentful. Contentful is a revamped CMS. To offer seamless content delivery for today’s multi-device and multi-screened world, they’ve enclosed the CMS functionality in the API and exposed a web interface for editors. Let’s go through our checklist to better understand what it takes to integrate with Contentful.
    [Content, Landing Page] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. If you want to stand out, you can’t rely on a publish-and-pray content strategy. And, it will give wings to your content strategy. . As you land on the website, you are hit with the sight of pouring rain while the page finishes loading, setting the mood for what’s to come. Landing pages. .
    [Content, Landing Page] Prospect Conversion: Designing the Journey
    Recently, we did a webinar for B2B Marketing and Sales that focused on using content to impact your sales. (If It’s called Leveraging Content to Drive Sales ). One question we got towards the end was: “What are the best action items you should try to incite from your content?” Our host, Michael Krieger, did a great job in setting up the role of content and what you should consider when promoting your resources. By Annika Mitic, Sr Content Manager.
    [Content, Landing Page] Top Webinars You Should Watch For Marketing Success in 2017
    So, how can marketers overcome these challenges and target their ideal audience with personalized, relevant ads? For example, if you are looking to get higher conversion rates and more time spent on your landing page, the Desktop News Feed is the way to go. It’s also important that your copy is compelling and relevant to the audience – focus on their needs, desires and pain points (avoid self-promotion!).
    [Content, Landing Page] How to Create Evergreen Content with Lasting Engagement
    Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content? Simply put, evergreen means that the content will always be relevant to readers of a particular blog or website.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Landing Page] Seven Best Practices for Building and Growing a Subscriber List
    After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals. So after they subscribed, ask for some more preferences on the thank you page. Then go out and spend money on stuff like SEO and landing pages and offers. Know your audience and tailor content to their interests. “To Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking.
    [Content, Landing Page] Lead Nurturing’s Biggest Challenges
    At this stage, the barriers to consumption are quite low, so emails are generally well received especially if the content you send successfully resonates with your target audience. New prospects will appreciate any valuable, engaging content, which helps to increase awareness and trust in your brand. Once new prospects move to the middle of the sales funnel, the content you share will require more of their commitment, so it’s better to taper your offers to avoid overwhelming them.
    [Content, Landing Page] The Good, the Bad, and the Ugly of Seasonal SEO
    By writing new content or optimizing relevant pages to correlate with their searches, you can improve how your site ranks in your customers’ SERP results. With evergreen content being easier to manage and seemingly more valuable, most organizations opt-out of catering to trends, as they aren’t selling directly to consumers. Outdated pages and content can take away traffic and potential conversions from more important items on your site.
    [Content, Landing Page] 4 Value Selling Tools to Move Leads Down the Funnel
    With the right solutions, you can integrate value selling tools on each channel of your multi-channel marketing environment–on landing pages and forms, in marketing programs, and throughout marketing activities. By its very nature, an assessment tool captures more detailed information than a typical content download, allowing you to further segment your leads and nurture them with highly relevant and personalized content.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Content, Landing Page] How to Write Marketing Content More Efficiently
    How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. Getting too rooted into one style of content development creates a feeling of being out of touch with customer needs and the market itself. At the same time, a simple, consistent format for content development can really help with productivity. Explore Innovative Ways to Make Content Development Simpler and Easier.
    [Content, Landing Page] Return on Marketing Investment: A Professional Services Primer
    But firms are increasingly turning to online tools — usually as part of a content marketing strategy — for several reasons: They are fast. Downloadable educational content. Downloadable educational content — When people download your most valuable educational content, especially when it’s behind a registration form, they are usually very engaged. Educational content serves a larger purpose, too. Blogging — Blogs are a key component of content marketing.
    [Content, Landing Page] The Most Common Healthcare Paid Search Mistakes
    In some areas–such as content or social media–this is unhealthy, but it won’t kill your healthcare marketing. Solve this by reviewing your search queries and ensuring that: Messaging and landing pages are relevant. Audience queries are relevant to what you are promoting. Ad extensions are a simple way to increase your real estate on Search Engine Results Pages, catch the attention of your audience, and help you stand out against competitors.
    [Content, Landing Page] The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
    This could be a “contact us” form or a form to download gated content, such as an ebook. Gated education content asset campaign. Campaigns centered around an educational content asset, like an ebook or whitepaper or webinar, attract audiences because of their informational relevance. Ungated education content asset campaign. On the other hand, B2B marketers can also promote ungated educational content assets, like blog posts.
    [Content, Landing Page] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page.
    [Content, Landing Page] How to Write SEO-Friendly Content for Inbound Success
    You’ve been tasked with writing a new page for your company’s website. It could be a blog post, a new product page, or a new landing page. Whatever it is, it needs to be SEO-friendly content for Google and the other search engines. With such statistics, it’s clear that you should strive to optimize your content on every page of your website, from product pages to landing pages to your blog. your page title.
    [Content, Landing Page] How to Start ABM and Create a Custom Scoring for Account Selection
    Historical data was not as relevant for the new outbound initiatives, instead, we used our core differentiators and value propositions as a guide and created a research plan to find targets best aligned to benefit from the Auth0 feature-set and value drivers. The ABM programs would be more relevant and better received for these companies.
    [Content, Landing Page] 4 Ways Demand Generation Marketing Is Like Football
    Many of our campaigns require landing pages either to gate content or create an event sign up page. Just as the quarterback would like to execute a set number of plays when there’s a minute to go and they’re down by 5, the goal in content marketing, naturally, is to minimize the number of touches needed to get someone through the buyer’s journey. And of course, no play would start without a solid snapper–luckily we have Jermaine Reyes, our content manager.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Content, Landing Page] 10 Content Creation Mistakes That Make Me Crazy
    What are most content marketers doing for 2017? Creating more content. Here are ten of the most common content marketing mistakes I see: 1. Most of the content being shared hasn’t been read by the people sharing it. Would you do it if you knew the right headline could triple or quadruple how many people read your content? We talk a lot about personas in content marketing, and there’s a reason. It comes down to relevancy.
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Content, Landing Page] The 7 Characteristics of Great Marketing Content
    Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships. Watch for Content Creep.
  • PUREB2B  |  TUESDAY, JANUARY 24, 2017
    [Content, Landing Page] How to Improve Your Email Open Rates
    Who you send the email to (are email recipients part of a relevant audience?). A/B testing isn’t just for landing pages and ads; your subject lines can benefit from this too. When someone receives your email, the first thing that comes to their mind is how relevant the email is to them. Great content marketing has always been about context , so the more specific you can be, the more success you can expect to have. .
    [Content, Landing Page] 30 SEO Best Practices for B2B Organizations in 2017
    Buyers Want Personalized Content. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. Create High-Quality Landing Pages. How do you know if your landing pages are high quality? Match Content with User Intent.
  • ACT-ON  |  MONDAY, JANUARY 23, 2017
    [Content, Landing Page] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Landing pages : Offering up a single web page that delivers the specific information your visitors are looking for can dramatically increase conversion for visitors to your site. Lead capture forms : Use web forms to serve up gated content or offer email subscriptions, where the prospect provides information (such as a name and email address) in order to download, view, or continue to receive the information they’re interested in.
    [Content, Landing Page] 5 Insane Advantages of an Inbound Website Redesign
    Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Where do you primarily host your blog and content offers? Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel. Corresponding conversion elements, like landing pages and calls-to-action, to help convert visitors into leads.
    [Content, Landing Page] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    We can also keep track of behavior, such as when a recipient opens an email, clicks links on landing pages, and more. The words “personal” and “automate” rarely go hand-in-hand, but with an engagement platform, we’re able to stay relevant, positioning us to strike at the right time, such as when they become sales-qualified. Author: Cassidy Milder Every growing organization has important thresholds to cross.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Content, Landing Page] 8 Ways to Maximize the Value of Online and In-Person Events
    What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. When you set up landing pages for your event registrations, be sure to have a system in place for tracking the source of each registration. Custom landing pages and tracking codes are ideal for this sort of task. They also give you a chance to engage in personalized communications with each attendee and to extend other content or product offers.
    [Content, Landing Page] Why Financial Services Brands Need Content Marketing Now More than Ever
    Millennials are at a financial turning point, and the financial services industry is sorely lacking an effective content marketing strategy to engage them. Major financial services companies aren’t putting relevant content out there, and what she finds doesn’t seem to meet her needs. At one company’s landing page about inheritances, she’s turned off by the inaccessible language. Enter content marketing. Content Strategy Marketing
    [Content, Landing Page] 7 Ways to Generate Leads on Social Media
    Participants were asked to enter some basic information (name, company, and job title) to access exclusive content. This was a success on both sides—the contest drove many new names and those who participated received entertaining or educational content. Based on the responses, she can create content that addresses the issue. Promote Gated Content. Promoting gated content on social media is one of the easiest ways to generate leads.
    [Content, Landing Page] 4 Actionable Insights from Google Search Console Search Analytics Reports
    According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Understanding their success could help to refine content marketing tactics used in related keyword targets, with significantly lower CTR’s or average positions.
    [Content, Landing Page] 4 Actionable Insights from Google Search Console Search Analytics Reports
    According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Understanding their success could help to refine content marketing tactics used in related keyword targets, with significantly lower CTR’s or average positions.
    [Content, Landing Page] 10 Trends for B2B Marketing in 2017
    Is content still relevant, and if so, how? Are teams collaborating to create content efficiently that resonates with customers? Visit your site or sales page. Exploring the trends for B2B marketing in 2017 can move your organization closer to craft a strategic blend of digital tools, content, and the ability to leverage key buyer data that gets conversions. If it’s more than 25%, it might be time to offer your content through a customized mobile App.
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