[Content, Landing Page] Proven Tips to Improve Your Content Marketing Efforts
    Content marketing is a must for any business now in today’s digital age. With this shift in the sales cycle, content marketing has evolved strategically and is now focused more on ‘quality over quantity.’. How can your marketing team keep up with the demands of producing high-quality and valuable content, and what should you start doing now to improve the effectiveness of your content marketing efforts? Document Your Content Strategy. blog content marketing
    [Content, Landing Page] How to Generate Leads with Webinars
    Data from your own content. Your most engaged leads are those who are consuming your content on a regular basis. Your most popular content can be sure-fire hits for webinars. If you haven’t created case study content, webinars are a great way to get started. You can repurpose the webinar into a blog post, making for great sales enablement content. But you can deliver enough value for them to remember you and become raving fans of your content.
  • PUREB2B  |  SUNDAY, JANUARY 7, 2018
    [Content, Landing Page] 8 Principles of High-Converting Landing Pages
    Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers. In other words, your landing page is a way for you to compel your target audience to convert. Enhance Your Page with Images.
    [Content, Landing Page] 6 Ways B2B Marketers Can Attract More Leads With Video
    In this blog, I’ll show you 6 ways you can attract more B2B leads with your video content. Tap into relevant LinkedIn groups to understand what your target audience talks about most of the time. Your explainer video should be brief and answer the B2B researcher’s questions, persuading them to continue consuming your content. They allow you to cover a wide range of topics, that are relevant to your leads, in depth.
    [Content, Landing Page] 5 Tools For Boosting Conversion Rates
    It’s can be the share of people who engaged with content, or the share of people who bought a product. On a regular landing page, hiding the call to action is almost the same as not including it. Providing more relevant results, in turn, boosts cross-selling, leading to higher conversion rates. They contain relevant copy, usually an offer. It’s a content format. Marketing and sales people know a lot about the importance of conversion rates.
    [Content, Landing Page] Only B2B - Untitled Article
    Increase the frequency of publishing the content. Content helps to give you some authority and credibility. Focusing on the very fact creating and increasing the frequency of content publishing can give you a better visibility along with reliability. Publishing valuable and insightful content in a good frequency positions you as a thought leader in your niche, making you a trustworthy resource for businesses that are ready to purchase. Drafting of your content.
    [Content, Landing Page] Our Favorite Articles & Blog Posts of 2017
    Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content. People think content, particularly visual content, has to be hard and Matt does a nice job showing that isn’t always the case.
    [Content, Landing Page] 12 Ways to Segment Account-Based Advertising Campaigns
    That’s because a granular target audience allows you to deliver highly relevant advertising, which leads to significantly better results. Each segment needs to be matched with messaging that is relevant to the segment. Using generic copy, creative, or content defeats the purpose of segmentation. Going a step further, you might even create a different landing page for each industry.
    [Content, Landing Page] B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb
    Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. Content designed to generate leads is often making a first impression, so make it a good one on every device. Fill up the business page.
    [Content, Landing Page] 5 Account-Based Marketing Challenges (and How to Solve Them)
    So how can you create those relevant experiences for each individual? How are they visiting your site, what content do they engage with? For example you might; Start with your homepage, or an account-specific landing page; personalising the copy and design to appeal and adapt to account-specific visitors.?. Create personalised (by name or organisation) video content, imagery, and other content for that page.?. Knowing what content to deliver.
    [Content, Landing Page] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Artificial intelligence will help marketers effectively deliver personalized content at the right time. Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . Chatbots could also be used to analyze the behavior of individual visitors and share relevant resources for every stage of the funnel. . Quality content.
    [Content, Landing Page] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    UN Comtrade is a repository of official international trade statistics and relevant analytical tables. Social Mention : Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It also provides tools for social media marketing, content management, web analytics, landing pages and search engine optimization.
    [Content, Landing Page] Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success
    In this article, I describe this revolutionary approach to marketing, why it is so relevant to new leaders like you and what steps you need to take now to start your firm on the road to greater visibility, growth and profits. Nurture prospects with a variety of valuable content until they are ready to buy. Most interested readers are willing to exchange a small amount of data about themselves (say, their name, email address and company) for a piece of content they find valuable.
    [Content, Landing Page] For AdWords In ABM, Add the Right AI
    Earlier this year, it announced it was applying machine learning to in-market audiences: “It analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.”. Snazzy copy and a captivating landing page. Guest post from Venkat Nagaswamy. If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords.
    [Content, Landing Page] 54 Content Marketing Stats to Guide Your 2018 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category). There are a lot of content marketing statistics shown below. Content Strategy Statistics.
    [Content, Landing Page] 9 Core Components of an Inbound Marketing Campaign
    Before running a campaign, it’s important to invest time in identifying your personas; their challenges, motivations, demographic profiles, online habits, content preferences etc, as clearly as possible. This information will influence everything from the direction of the content you create, to the platforms you engage on, even to aspects such as the way you design your site. Make sure you use these keywords in the titles and topics of your content and blog posts.
  • BOUND  |  MONDAY, DECEMBER 4, 2017
    [Content, Landing Page] Getting Started with Website Personalization: 3 Things You Need to Know
    On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. Amy’s team segments and serves content to their target audiences based on the industry. They are not only able to see who is engaging with their content, but also share results of their personalization efforts internally. We had a couple of interviews and we landed on working with Bound. It was Get Smart Content at the time.
    [Content, Landing Page] Google Analytics Part 2: Digging Deeper into Key Metrics
    While Real-Time data has relevant applications, we find that taking a holistic look at website traffic and activity provides better information, so we’ll be focusing on the other four main reports in this article. The more complete and detailed the buyer personas you can put together, the more personalized and relevant your marketing and ad campaigns can be. This article is a follow-up to Google Analytics Part 1: An Introduction for New Users.
    [Content, Landing Page] What is the GDPR? And What Does it Mean for the Marketing Industry?
    Inbound marketing has always been the antithesis to these tactics -- it puts the consumer first and attracts them with valuable content. There’s a lot to digest when it comes to the new Regulation so, to help you out, we’ve created a dedicated GDPR web page with a tonne of information about the GDPR, including what it is, why it came about, a glossary of terms and the most important of the changes the GDPR brings to EU data privacy legislation.
    [Content, Landing Page] Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try
    Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Curating content.
    [Content, Landing Page] How to Capture Captive Audiences With Content
    Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. “We’ve Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. But it’s a great example of how gas stations are using relevant content delivered in an unexpected way to engage their captive audiences.@GasStationTV The right content. How to put content in front of the audience.
    [Content, Landing Page] Lead Nurturing Using Email
    Information has lost its value in today’s “Google world,” in most cases with evergreen content. However, automated messaging has one very important purpose: drawing attention to timely content. If you are not sending content that is directly tied to the point in time that you are sending it, you are wasting your time and the time of your audience. Instead, send timely/relevant information to nurture your leads.
    [Content, Landing Page] Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored
    This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. If you do decide to forward your new domains to your current site, make sure they drill down directly to your unique product and service pages. Create a Bespoke SEO and Google-Optimized Landing Page.
    [Content, Landing Page] A Beginners Guide to CRO for B2B Businesses
    As such, a ‘Conversion’ on your website may not necessarily be an enquiry, it may be when a visitor views a certain piece of content on your website or downloads an eBook. Are they relevant and well positioned? For example, how many pages do they have to view before they get to what they are looking for? Every business owner today knows how important it is to have a website, and attract visitors to it. However, once you get them there, what are they doing?
    [Content, Landing Page] Enterprise Marketing Best Practices for 2018
    Engagement marketing is the use of strategic, resourceful content to engage your audience and deliver on their expectations. A compelling engagement strategy requires robust content, an omni-channel approach to communication, and a lead scoring partnership with the sales department. Inbound Marketing: Scaling Content for the Enterprise. Content Strategy. In other cases, the people creating content are too far removed from subject matter experts.
    [Content, Landing Page] A Quick-Start Guide to Paid Content Promotion
    If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. I’m sure you’re familiar with the standard formats used in paid advertising – banner ads, sponsorship deals, paid product placement, and the like – and you can certainly use these techniques to promote your content just as you would a product or service. NativeAdvertising places your #content in front of new audiences, says @joderama. No brand can exist in a vacuum.
    [Content, Landing Page] Ready for Black Friday 2017? Here’s a 13-Step Checklist
    You’ll want to begin with the basics, dotting your Is and crossing your Ts with keyword research and content. recommended using Google Keyword Planner to find popular holiday keywords including “Black Friday + your products” and to also include modifiers like “best” or “cheapest” and then optimizing your target pages for those terms. “ Step 4: Create plenty of useful content. You can also capitalize on timely annual content. Keep the page live, but change the copy.
    [Content, Landing Page] 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
    Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. Shares Are Not Enough: How to Amplify Your Content and Build Links.
    [Content, Landing Page] How to Get More Targeted Leads (a B2B Playbook)
    In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . To improve B2B lead generation , your organization needs a strategy for producing and promoting content. Just sharing relevant content isn’t enough. . Content has to target your ideal audience at the right stage of the buyer’s journey. Develop content for each stage of the funnel. .
    [Content, Landing Page] 5 Ways B2B Organizations Can Leverage User-Generated Content
    User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Trade shows and conferences are great ways for B2B businesses to not only combine live and digital marketing, but also to gather content from the target audience.
    [Content, Landing Page] 8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing
    Unfortunately, this approach creates what I call the “boy who cried wolf” syndrome, because it’s highly unlikely that the content of the newsletter is relevant to the entire list. This means when you do actually send them something valuable and relevant, they’ll ignore it because of your previous track record of sending them irrelevant emails. Instead, segment your email contacts to target different groups so you can send them more relevant information.
    [Content, Landing Page] How to Orchestrate Account-Based Interactions Across Marketing & Sales
    How much time, energy, and money you spend promoting to these accounts, personalizing content, and orchestrating people talking to people depends on your business objectives as well as how you are prioritizing, or tiering, your accounts. Land & Expand – Engage other divisions or business units within an account. You need to know what your goals are to pick the right interactions, messages, content, and people you will target.
    [Content, Landing Page] Turn your lackluster B2B content marketing strategy into a standout customer experience
    Wanna make sweet CX with your content marketing strategy? Want to explore differentiation and give your content marketing strategy a kick up the ass? The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the content marketing strategy bandwagon means that the world is awash with content. But what makes a piece of content good? It’s easy to see why most marketers struggle with their content marketing strategy.
    [Content, Landing Page] Channel Partner Marketing with Synchronized Channel Marketing
    Especially when you consider what today’s marketplace presents businesses with: An overloaded saturation of “look at me” content people have become innate to ignore, and willing to dismiss. 3 of the biggest mistakes vendors make when distributing content for channel partner marketing: Missing the Target. Due to this limited time and resources, key marketing content provided by their vendors will not reach the end customers. Computer Market Research.
    [Content, Landing Page] The Hyper-Personalization of Content Marketing
    Personalized marketing is more relevant, more targeted, and better perceived. There are different use cases with varying degrees of complexity determining how the content of a marketing campaign can be tailored for every individual recipient. The most common scenarios are: Using field merges in emails, letters, and on landing pages. Using dynamic content in emails, on landing pages, websites. Using targeted content for different Personas.
  • PUREB2B  |  SUNDAY, OCTOBER 29, 2017
    [Content, Landing Page] 10 Types of Online Forms (and How to Use Them)
    The use of online forms has been getting a bit of a bad rap lately , but truth be told, online forms are still the easiest way to collect user information and make premium content exclusive. In one way or another, every website utilizes forms, whether it’s to capture lead data, gate premium content, or to facilitate event registration. When a user submits a newsletter signup form, they’re expressing a desire to consume your content on a regular basis.
    [Content, Landing Page] Simplifying Audience Modeling and Personas for the Data Age
    Before I was interested in audience modeling and funnel analysis—before content strategies and keyword tactics—I was trained to be a writer. Really, when you get down to it, the only difference between creative writing and content marketing is that for writers, the content is the product—brands have to do the extra work of pulling their readers through an extra step. Websites become a jungle of hidden landing pages and blogs with twenty topic areas.
    [Content, Landing Page] 8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)
    But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”).
    [Content, Landing Page] 8 Actionable Tips to Optimize Your AdWords Performance Today
    In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #2: Use CRO Principles to Optimize Landing Pages. If you’re targeting the right audience but not seeing results, then it might be your landing page that needs some conversion rate optimization (CRO) love—something many marketers still forget.
    [Content, Landing Page] Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time
    HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. To make sure your Facebook ads are relevant to the target audience: Create slightly different ads and messaging for each customer persona. HANDPICKED RELATED CONTENT: Quick and Dirty Guide for Creating Actionable Content Marketing Personas. Landing page visitors. Pricing page visitors. 37+ Tips and Tools for Picture-Perfect Visual Content.
    [Content, Landing Page] 3 Critical Objectives for Your Healthcare Website Revamp
    Your site would then feature CTAs more prominently than other value-added content. Landing pages, strong offers and live chat windows are among other features a site with this business-centric model would use. Once value-added content is published and incorporated on every page of your site, potential patients and caregivers will begin to see your organization as a reputable solution to their problem.
    [Content, Landing Page] 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
    We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.
    [Content, Landing Page] How To Capitalize On ‘How To’ Searches
    What’s more, Sam Warren, manager of marketing and partnerships at SEO service RankPay, said these searches not only get brands in front of new audiences, but, with good content, the answers can generate immediate trust. But other than creating content that answers questions relevant to your brand, how can marketers capitalize on all of these searches? Once broken out by category, you can start to create content themes. Is the content 600 words?”
    [Content, Landing Page] The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond
    Michael Brenner—globally-recognized keynote speaker, author of The Content Formula , and CEO of Marketing Insider Group— agrees: Everything is digital! A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. Consumers and buyers respond to personalized content that connects a brand story to their personal stories. Think about the landing pages and the mindset of the visitor.
    [Content, Landing Page] 12 Types of Awesome Visual Content You Can Use in Your Blog Posts
    How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer. See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 7 Principles to Creating Great Infographics.
    [Content, Landing Page] Advanced SEO Analytics Reports that Even Beginner SEOs Can Use
    You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled. Examine Visitor Behavior to Identify Landing Pages that Need Improvement.
    [Content, Landing Page] 3 Reasons Why Small Businesses Need Marketing Automation
    It’s the high-impact way to allocate resources that guarantee both reach and relevance with consumers. Stand out in the noisy, value-driven digital space by surfacing authentic content that interests your audience. . Marketing automation helps you create personalized content by providing you a wealth of customer data. Leverage email templates, landing page builders, dynamic content, blog builders, and call to action buttons to pull user segments back to your site.
    [Content, Landing Page] Important Marketing Terms that Every B2B Executive Should Know
    E.g. testing two versions of a landing page or email and choosing the version that leads to more conversions. Algorithm – Search engine formulas that determine what content is displayed when a user makes a search query and presents search results in terms of relevance, as opposed to chronologically. Banner ad – An online ad on a webpage, typically at the top or to the side of the page, that links to the advertiser’s website. Learn More About Content Marketing.
    [Content, Landing Page] How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction
    Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which is critical for achieving value from your content marketing program.
    [Content, Landing Page] Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience
    A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). I thought “being different” was crucial in driving content marketing success. Why this content model works. Blogging Content Creation
  • EXO B2B  |  THURSDAY, OCTOBER 5, 2017
    [Content, Landing Page] Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?
    The higher your click-through rate is, the more it means that the ad and keywords are relevant to the targeted leads. Modify the ad, add qualitative content. It also enables you to find the terms and expressions not relevant to your ad. Relevance of the ad (keywords vs. description …). Landing page usability (keywords, does your landing page clearly bring up the main subject of the ad, does your add have images?
    [Content, Landing Page] What Is Progressive Profiling and Why Do You Need It?
    With progressive profiling, you are getting the most out of each visit a lead makes to your site (since they keep coming back for your super-engaging content, am I right?). Marketing software helps you track behavior so you can see what content leads are downloading or which pages they’re reading on your site, but sometimes there are questions that you simply need to ask. With progressive profiling, you don’t have to create different forms tailored to different landing pages.
    [Content, Landing Page] 7 Social Media Marketing Pitfalls Your Business Should Avoid
    People will quickly leave your page and unfollow you if you solely trying to sell. Incorporate the content marketing philosophy of adding value and providing relevant information into your social media content strategy. While it’s fine for interns to help execute your social media, it’s vital that there is someone from management that is driving the strategy, planning and content.
    [Content, Landing Page] Combining Marketing Automation, Personalization and Customer Data for Geometric Growth
    Automation is used to track pages the consumer visited, the assets downloaded or even what they bought. Once a profile is built, the appropriate content, marketing offers, touch points, and messages are used on blogs, websites, ads, emails, and more. Set up properly, the live chat assistant accesses the user’s customer profile and addresses the user in a relevant manner. Combining Marketing Automation, Personalization and Customer Data for Geometric Growth.
    [Content, Landing Page] A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel
    Studies confirm that 70-80% of today’s consumers ignore ads, while seeking out and prioritizing organic content from trustworthy sources. You need to be creating not just content, but an experience, that captures and retains attention. Engage ToFu prospects with entry-level educational content suited to specific needs in the discovery phase. Focus on driving relevant traffic but not filtering conversations. . . So, what does the right MoFu content look like? .
    [Content, Landing Page] Balancing SEO and PPC to Maximize Search Results
    They will inevitably cut into the click-through rates of top-ranking pages. AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. PPC campaigns can be a great way to test the potential value of creating content that can organically rank for the same keywords.
    [Content, Landing Page] How to Create the Perfect Call-to-Action that Gets Results
    In order to do any of those things, you need to include a compelling call-to-action on your page. Two of the most common places to include a CTA are on your website homepage or on a dedicated landing page. CTAs on your website might be used to encourage visitors to view additional related content, submit a lead capture form, or learn more about your product or service. On landing pages. It should stand out from the rest of the content on your page.
    [Content, Landing Page] To Plan and Scale Account-Based Interactions, Get Your Priorities Straight
    How much time, energy, and money you spend promoting to these accounts, personalizing content, and orchestrating people talking to people depends on your business objectives as well as how you are prioritizing, or tiering, your accounts. Land & Expand: Engage other divisions or business units within an account. It’s hard enough to think about orchestrating high-quality, relevant, personal interactions at 10 accounts, nevermind at 500 or 3,000.
  • SCHUBERT B2B  |  MONDAY, AUGUST 28, 2017
    [Content, Landing Page] Boost Your Company’s Personality Through B2B Social Media
    In addition, it can drive prospects to your website, which, if properly optimized with content offerings to capture their contact information, can send them down the path to becoming a sales-qualified lead. Focus on filling that need through direct social interaction and your own posts — which ultimately lead to content on your website. Include a visual element with your posts that is relevant to the content and eye-catching.
    [Content, Landing Page] How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy
    Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. Any piece of mail you send must direct prospects online to help you track them throughout the process -- whether that’s including a link to a landing page or a code they can enter on your website. A prospect finds a piece of content useful and subscribes to your blog to stay in the know.
    [Content, Landing Page] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization. Evaluate, test, and refine landing pages.
  • ENGAGIO  |  MONDAY, AUGUST 21, 2017
    [Content, Landing Page] How to Find the Right Level of Personalization in ABM
    Programs that win include personalized emails, reports and content that use everything you know about the company to prove you understand their most pressing challenges and needs. Register for the ABM Grand Slam webinar Content Rule Everything Around Me with Engagio and LookBook on Thursday, Aug. For an account expansion play, a great piece of content might be a case study showing how another division or group within the same company is using your solution.
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Content, Landing Page] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. Now that you've optimized your LinkedIn profile, use it -- and LinkedIn Jobs -- to help you land a fabulous new position. 19) Optimize your LinkedIn Company Page. The design of LinkedIn Company Pages has changed a lot over the years.
    [Content, Landing Page] How to Make Your Google AdWords Ads More Impactful Without Spending More
    A Google AdWords ad extension is piece of additional content that expands your ads with additional information. There are many different types of extensions and they each offer different relevant information for potential customers to choose your business. While most extensions require a little bit of setup, the additional work is worth it because in general you will see an improvement in the ads' performance with respect to clicks, cost per click (CPC), page position, and ad rank.
    [Content, Landing Page] Search Has Changed. Here’s How Your Content Needs to Evolve.
    When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5 Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers.
  • BIZIBLE  |  MONDAY, AUGUST 14, 2017
    [Content, Landing Page] 2017 AdWords Industry Benchmark Report: An Agency’s Perspective
    For instance, we now have in-market audiences, customer match, RLSAs, demographics targeting, day-parting, and other features that allows to target relevant audiences. Third, having and developing content. Content is king, and you also need content for paid search. You need to test different landing pages, different assets, and see which one is driving higher quality leads and which is driving the CPL that we are trying to target.
    [Content, Landing Page] 5 Ways to Make Your Lead Nurturing Emails Stand Out
    We are responsible for walking each prospective customer through their own personalized and relevant content journey, making sure that they get all their questions answered on the road to making a purchase. So how do you create hyper-relevant email marketing conversations through lead nurturing? Like any landing page, you want your email to be compelling, clear, actionable, and answer the what’s in it for me? Buyers aren’t what they once were.
    [Content, Landing Page] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    Ramping up with interactive content. . Demand gen typically gives away content freely in order to drive awareness. Picking up where demand gen leaves off, lead gen delivers consistently relevant messaging to identified prospects. Lead gen typically places content behind a “gate” to motivate form submissions (Think: “Want this awesome asset? Marketbridge tells us that 76% of B2B buyers now prefer to receive content unique to their buying stage. .
    [Content, Landing Page] Case Study: How Aqua Security Reached 24% Conversion to MQL
    PPC to amplify content marketing efforts. Aqua didn’t skip any steps when building their content strategy, and creating ‘pitch-perfect’ messaging was an essential first step. As expected with new industries, Aqua’s most relevant keywords had very low search volume, and the ones that did have volume were not yet relevant. Step 3: Content and social media strategy. Creating a killer 3 month content & social media plan and executing to perfection.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Content, Landing Page] The Future of Social Media Is Here: These Are the Trends You Need to Know
    The idea was to gain enough likes and followers so that you had a reliable distribution channel for your content. You must know your audience and you must focus your efforts on the networks that are most relevant for them. They should know how those networks work and be able to create the content that does best in those channels. They’ve made it hard for marketers to drive people from their app to a landing page without an ad. No landing pages, no emails.
    [Content, Landing Page] Quick Wins for When Your Website Fails at Lead Generation
    User-centric content. Knowing who you need to create your website for and the challenges you need to address with content can set you apart from competitors in the eyes of today’s independent buyer. Create personalized content with solutions for common pain points and frustrations. The value of your content should meet or exceed the value a user places on their contact information. Contrasting text and visuals to the rest of the page is important, too.
    [Content, Landing Page] New from Terminus: Measure Account Website Engagement with Visitor ID
    However, this disregards the behavior of key stakeholders in the buying committee who haven’t identified themselves by filling out a form on a landing page. Driving more of the buying committee to important pages on your site is a win for marketing, but how do you show it? Which pages they’ve visited. Then, you can drill into detailed behavior of each account to see the pages visited, how many people have visited those pages, and when they were last engaged.
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Content, Landing Page] AI and Big Data Are Changing Our Attention Spans
    Thousands of algorithms on millions of servers auction off your every click and tap, anticipating which emails you'll open, which search results you'll read, even how your eye might dart around the page. Certain colors of call-to-action buttons work better on a landing page than others not due to any conscious decision by anyone, but due to the unconscious preferences of billions of brains. So is the results page for every Google search. What catches your attention?
    [Content, Landing Page] Outsourcing Marketing for Professional Services Firms
    The Rise of the Expert Through Content Marketing. We call these stars Visible Experts® , and they are leveraging content marketing to power their rise to prominence. Interestingly, the rise of content marketing has also driven the development of outsourced marketing. A large firm understands that outsourcing certain functions, such as content marketing, can be cheaper and higher quality than doing it themselves. Any Industry Content Marketing Online Marketing
    [Content, Landing Page] Content and the Knowledge Economy
    With the huge surge in content and data available to us, knowledge has become more valuable than ever. A world oriented towards a knowledge economy gives brands the chance to embrace content creation. Content is, after all, an effective form of knowledge if it is properly produced, and all brands should be looking for ways to position themselves as experts in their field. They are constantly consuming information and looking for more relevant and reliable content sources.
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [Content, Landing Page] 28 Amazing B2B Examples of Interactive Content
    Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. 28 Visual and Innovative Examples of B2B Interactive Content. . Vidyard example 2: Animated landing page. . .
  • PUREB2B  |  SUNDAY, JULY 23, 2017
    [Content, Landing Page] 20 Signup Form Optimization Techniques for More Sales Leads
    There’s a lot of emphasis placed on crafting seamless email sequences, valuable content, and a great landing page. They enable you to gather information about your prospects that you can use to craft personalized content and offers for that prospect. When creating signup forms, be it for your landing page, homepage, or blog posts, keep in mind that the primary purpose of this offer is to provide value to your sales prospects.
    [Content, Landing Page] When and Why to Use Landing Pages
    Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Content, Landing Page] How to Do ABM Without Selling Your Soul
    If you're not providing them with quality content that their mom, friend, or coworker could have sent them , you're just another brand in the crowd. Then "land and expand" into other parts of the business using similar tactics. It demonstrates the land and expand practice of branching off of a colleague of mine's interest. Create valuable content for those personas. Next up: creating content. Get that content in front of the right people at the right companies.
    [Content, Landing Page] A Marketer’s Guide to CrossFit Digital Channels
    The first step to getting your cross-channel marketing in shape is taking an audit of what content, visuals and assets you currently have at your disposal. Think about how they can be reworked into new content to drive demand. Next, make sure that you actually sit down and map your content to the buyer journey. But companies need to do some things to make sure partners have access to relevant collateral. Make all relevant resources easily available.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Content, Landing Page] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? However, the content types listed above were most popular. .
    [Content, Landing Page] Learn How To Use Quora Ads for B2B User Acquisition
    But what’s cool about being able to drill and kind of do a little bit of doodle in terms of finding about the topic is that, if you were just to go into your own core account right now and look at the topic Software Engineering, you can see the content that people are actually engaging with, questions that people are asking, who’s answering those questions. Like does that mean they liked the page or followed someone that had that interest? I’d say though, they’re quite relevant.
    [Content, Landing Page] The Paid Marketing Metrics You Must Measure
    Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience. You can also track visits to key pages such as your “Contact” page. Relevancy is just one aspect of this.
    [Content, Landing Page] Sample Post | Omni-Channel Marketing
    Order a product from a landing page. 74% of consumers get frustrated when they receive content that has nothing to do with their interests. 3 Align Content With Specific Buyer Journeys. Companies that align their content strategies with customers’ behavioral habits are able to enhance the customer experience and optimize conversions. 7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim.
  • VIDYARD  |  THURSDAY, JUNE 22, 2017
    [Content, Landing Page] Chalk Talks: Generate More Value Your Existing Videos
    Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera. First things first is getting more eyes on your video content. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Content, Landing Page] What We Learned From Spending $100k On Facebook Ads
    On one hand this was an advantage -- since we could make changes to the program in seconds rather than days -- on the other hand, we were on our own for creative, landing pages, and analytics. We went back to focusing on our other digital marketing strategies, like creating organic content, while our CPAs gradually rose. We were confident in our ad creative and landing page conversion rates, but forgot the importance of audience profiling.
    [Content, Landing Page] Your Complete B2B Content Strategy Checklist
    Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. But, basic content simply won’t cut it anymore. To be successfully, B2B marketers need to craft, publish and promote truly exceptional content. This means that you can no longer think of content marketing as an “extra,” but need to think strategically and proactively about your efforts. Your Complete B2B Content Strategy Checklist.
    [Content, Landing Page] Four Unique Features Found In Baidu Paid Search Management
    Similar to the broad match type in AdWords, the ads are triggered by search terms that are relevant to the target keywords, even if the characters are not specifically in the keywords. Ad Creative – Content & Type. Similar to AdWords, B2B marketers can create sitelink extensions to add more links to the ads, which leads people to specific pages, such as a page of particular product, a form to submit, a whitepaper to download, or more.
  • HUBSPOT  |  MONDAY, JUNE 12, 2017
    [Content, Landing Page] The Best of B2B Marketing Content: 9 Examples
    Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences.
    [Content, Landing Page] 7 Ways to Implement an Effective Omni-Channel Strategy
    Order a product from a landing page. 74% of consumers get frustrated when they receive content that has nothing to do with their interests. 3) Align Content With Specific Buyer Journeys. Companies that align their content strategies with customers’ behavioral habits are able to enhance the customer experience and optimize conversions. Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub.
    [Content, Landing Page] Flooded with Data but Lacking Insight? Consider Usage Analytics
    Page views, visits, bounce rate, time spent, referral traffic, and more tell you a lot about the health of your websites and can even give you a decent view of your audiences. How can you follow your users through the next steps in their journey and provide them with relevant information to ensure that they’ll actually convert to (or stay) with your software? These are the kinds of insights that can truly help differentiate your products and your content.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Content, Landing Page] You Need to Understand These 6 Things About What B2B Buyers Want
    It leverages one of the all-time great marketing principles: relevancy. Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. It lets us be more relevant. Some organizations are very savvy about letting visitors download several different white papers or other content resources before they ever start selling. Most people hate putting their phone numbers into content-download forms.
    [Content, Landing Page] 6 Considerations When Building a Perpetual Nurture Program
    While some marketers may use the term to refer to a series of “drip” emails that a group of leads receive in a row, it can also be used to describe a perpetual engine serving up relevant content based on a lead’s persona and their place in their buyer’s journey. This “buyer dialogue logic” quantifies the end-goal of your nurture program, provides a structure to which the content in your program should be mapped, and contains logic for handling leads at every stage of their journey.
    [Content, Landing Page] The 3 Most Effective Ways to Grow Your Email List
    As a content strategist, I ask people about their content marketing goals every day. ” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list. I was surprised to see social media advertising at the top of this list, but it’s certainly a tactic we’ve been using to help Contently clients grow their email lists. Content marketing.
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Content, Landing Page] Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
    Step 2: HubSpot generates an RSS email of our latest content. For more context, here's a look at some of the raw responses we got: "Content is good, just send it less often.". "I 3) Subscribers didn't always feel that the content was relevant to them. They've skilled up through the ranks with the help of our content and have evolved into savvy inbound marketers. To keep people coming back for more, we needed to create a more tailored content experience.
    [Content, Landing Page] 7 Ways to Increase Sales with Marketing Automation
    can be used to personalize landing pages and other web content seen by each lead. For example, if you are an online retailer, and a visitor who has been shopping for winter coats finds your website, a web page for winter coats would be presented first. Personalized web content helps build a better, more personal, relationship with leads and ensures that their experience with your company is the best it can be–and therefore increases in sales.
    [Content, Landing Page] Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
    Instagram allows brands to attach to links and landing pages to their Stories. Instagram Stories are an addition to an existing photo and video-sharing platform -- Snapchat is only about ephemeral content-sharing. That's what Ben and Jerry's found out when it started creating content on Instagram Stories. Mediassociates' senior vice president of marketing and content, Ben Kunz, told Digiday that Instagram also offered users more flexible ad buying options.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Content, Landing Page] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Why aren’t we all using interactive content? . Landing Pages.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Content, Landing Page] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Case in point, a well-known technology company (it shall remain nameless here) has 37 hyperlinks on the home page. They’re the key that helps you hone in on and understand who your buyers are, and they’re the basis of everything else: your site design and navigation, your messaging, your content mix, your talk tracks, your nurturing strategies, everything. Discover relevant keywords and phrases. Deliver the Content They Want.
    [Content, Landing Page] 7 Ways to Grow Your Luxury Brand
    Passion : The pursuit of luxury consumption often carries a higher degree of emotional relevance, so marketing must appeal to that passion or emotion. For example, if a visitor stays more than a minute on a specific page, an automated chat message pops up asking if they need any help related to what they’re viewing. Offer Hyper-Personalized Content. Once they’ve landed on your homepage, they’ll know almost instantaneously whether they want to do business with you.
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