SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Craft engaging content that converts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Lead nurturing – Progresses your early stage leads from interest toward purchase intent. You may be wondering: how low? Are they sales-ready?).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

ClickZ

JANUARY 15, 2021

Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox allows brands to automate this process and at scale. Customer journey optimization.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Build content for your audience using data, not intuition . Data like ML Insights can tell you: .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Purchase Intent. And they may not even be a definitive indication of purchase intent. Campaign results.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Aberdeen

NOVEMBER 14, 2019

This year, the fourth annual report looked at a variety of ABM tactics such as account-based advertising, web personalization, marketing automation platforms, and using intent data. 5 B2B Marketing Predictions for 2020 by Forrester. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Personalized content. The beauty of zero-party data is that it’s ideally suited for personalizing consumer content.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Martech

JULY 27, 2021

User-generated content can elevate brands and give them an authentic voice — and it’s not as expensive as content produced inhouse or by agencies. Forrester coined the term “zero party data” for this volunteered data: “Zero party data is that which a customer intentionally and proactively shares with a brand. Read more here.

Work Management 108

Work Management CMS Development Marketing Management Ad brokers 108

Porch Group Media

JANUARY 14, 2023

Use dynamic content that speaks to an individual’s specific pain points, past purchases, or product recommendations. Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research. This goes beyond just using a contact’s first name in the subject line.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

ClickZ

FEBRUARY 2, 2021

This poses significant problems for marketers: the amount of data can be overwhelming, while any inaccurate or non-personalized content can destroy a relationship with a customer. To uncover signals of purchase intent and align to customer needs, marketers need to differentiate between noise and relevant insights.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Understand purchase intent. Personalize content campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Aberdeen

SEPTEMBER 10, 2019

Most notably, audience-based targeting is becoming an essential aspect of paid search as marketers struggle to cut through the noise of digital content. In the wake of ever-growing data privacy regulations, Forrester has come up with a new concept for marketers to think about — zero-party data. Bringing AI to Account-Based Marketing.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . As a result, savvy marketers can engage this account with relevant marketing content and advertising.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. Further, B2B purchases are often highly researched, making reviews/recommendations/content/search more important. According to the recent Social Technographics® report from Forrrester, 81% of U.S.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Markempa

AUGUST 12, 2021

According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Salespeople often struggle with developing nurturing content without marketing support. If you’re wondering what kinds of content helps with progression, do this: Ask your sales team. leads) but not enough towards progression.

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Spikes in content consumption on a given topic.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Spikes in content consumption on a given topic.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Blue Flame Thinking

JUNE 18, 2020

A 2014 Forrester report found that personalized video can increase email engagement levels by 10 times, boost CTRs by more than 985% and provide a tenfold improvement in return on investment. internet users said personally relevant content from brands increases their purchase intent. Additionally, 78% of U.S.

Video Marketing 53

Video Marketing Personalization Purchase Intent Forrester 53

Madison Logic

JANUARY 21, 2022

Marketers will be asked more of their efforts in 2022 than they ever have been before; Forrester found that the two most important metrics on a marketing dashboard are marketing-sourced revenue and marketing-sourced pipeline. So how can these marketing leaders get the most out of their efforts?

Top of Funnel 40

Top of Funnel Account Based Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Anyword

OCTOBER 31, 2018

While it may not be as common as display advertising or branded content, we’ve seen affiliate monetization increasing in popularity among publishers. The industry is growing, and fast; Forrester predicts it will be worth $6.8 New content verticals. Content distribution. billion by 2020. Newsletters. Syndication.

CPC 45

CPC Cost Per Click Advertising Agencies Newsletter 45

BDB

JANUARY 20, 2023

As a form of content that is constantly evolving, video marketing is rapidly becoming a key element in B2B strategies and campaign planning across the marketing mix, and a high performing one in most campaigns. Thanks to the 3-dimensional space that 3D video operates in, there is more choice in how you dynamically and visually tell you story.

Video Marketing 26

Video Marketing Top of Funnel Marketing & Strategy Buying Cycle 26

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” We’re talking numbers, baby – and frankly, I think marketing content could use more of them.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Engagio

OCTOBER 13, 2020

I ntent: Based on content consumption, how interested is this account in our products and services? Is that level of interest trending up, showing early stages of purchase intent? Are they visiting our website, downloading our content, responding to our campaigns? How qualified is this account? Are they a customer?

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Martech Advisor

NOVEMBER 5, 2019

As a result, they saw a 7% increase in purchase intent, along with a 14% lift in brand awareness. Marketers must gear up to create and deliver content in multiple formats and across devices, making use of the speed and latency that 5G promises. How we consume content on TV has changed drastically.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. More than 1.5 are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Albacross

AUGUST 7, 2018

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. First, you can get your lead to sign up for your newsletter or download gated content. If they’re simply looking at your blog content, then they might still be in the information-gathering stage.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. First, you can get your lead to sign up for your newsletter or download gated content. If they’re simply looking at your blog content, then they might still be in the information-gathering stage.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88