How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business?

Be Relevant or Die: The New Nature of Nurture

Modern B2B Marketing

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before.

Trending Sources

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. Then using his own original content, he showed how the prospect’s current approach created a disconnect.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Promote Your Content Among Key Influencers. Content.

Brand 155

4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo

Kapost

The answer, at least for me as a SDR here at Kapost, is obvious: with help from my marketing team—with content. 4 Ways to Use Content to Power Mid-Funnel Leads. However, according to SiriusDecisions , at least 60% of content created by B2B marketing teams goes unused by sales. While this content (when leveraged properly) serves as a powerful resource for prospects, it’s also helpful internally. There are several ways the SDR team at Kapost uses content.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Identify the Problems Your Product Solves & Create Content for Every Stage of the Buyer’s Journey. Early stage content (blogs, whitepapers, etc.)

The 7 Characteristics of Great Marketing Content

Act-On

Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships. Watch for Content Creep.

The Value-Add of Video in the Content Journey

Vidyard

A well-planned strategy includes different types of content, delivered via various programs, all helping to uniquely educate the buyer and possibly bring us one step closer to a sale. What makes video and specifically, interactive video a good bet for the future of content?

Video 77

So You Want to Create Content That Actually Converts?

KoMarketing Associates

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing.

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. B2B Online Marketing Blog Content Marketing

Stats 133

Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps

Modern Marketing

The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published new content multiple times per week. The question we need to ask ourselves is do we really need new content daily? It seems to me that many of us have fallen into this cycle of churning out as much content as possible, but is this really the right approach?

Plan 94

11 Content Curation Tools Every Marketer Needs

Hubspot

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. Content Curation For Beginners.

How to Fail at Content Marketing? Make it Advertising

Act-On

Often that solution takes the form of customer-focused content. I spend a lot of my time helping companies develop content marketing campaigns. We all know about content marketing. The origins of content marketing. The Rules for Good Content. Content Marketing

How to Conquer 5 Common B2B Marketing Problems with Content

NuSpark

That’s because the Internet has made it easier than ever to use content to market your offering. Content marketing involves creating and distributing content that is relevant and valuable to your target market. Why is content marketing ideal for B2B companies?

4 Ways to Elevate Your Marketing with Great Content

Modern B2B Marketing

At the core of these initiatives is our content, which fuels each and every one. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies.

When Should You Put Content Behind a Form?

Sales Engine

A common issue with content creators is when to gate content and when not to. Gated content is defined as a content asset that lives behind a landing page—someone has to enter their information into a form to get to the page.)

Paper 61

Ask a Content Guy: Where Should I Distribute My Content Marketing?

Contently

Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Isn’t paid search easier than devoting hours and money to content creation and hoping for the best?

Stop Making Average Content: How to Make Remarkable Content Without the Risk

ScribbleLive

There are two kinds of content in this world. There’s average content, the kind of content you create to feed the beast. The content you make because you have to. Then there’s remarkable content. When it comes to content marketing, you can’t have it both ways.

62% of Customers Want Marketing Content that Speaks to Pain Points

KoMarketing Associates

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey. The findings showed that the majority of customers (62 percent) prefer marketing content that speaks to their specific needs and/or pain points.

How to Define The Content Marketing Metrics that Matter

Modern Marketing

Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing your content. Paul Roetzer of PR 20/20 presented a session on this very topic at Content Marketing World.

API 86

Content marketing workflow: Should we do native video on LinkedIn now?

ScribbleLive

I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Then I started thinking about how many of my clients, and also I, would want to integrate native LinkedIn video into our content marketing strategies.

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception.

Content’s Role in an Account-Based Marketing World

bizible

We’re a marketing team of 8, with 4 content ninjas, which is an unusually high ratio. As we’ve moved to be primarily account based, how has our content approach changed to keep the team productive? Content as Part of an Inbound Model. Persona Relevancy.

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

Marketers and publishers are under more pressure than ever to create engaging, high-quality content that sets them apart from the competition. However, only 38% of B2C companies and 30% of B2B companies say they are actually effective at content marketing.

Five Ways to Create Content that Motivates Prospects to Action

LeanData

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. And you can build it into your content to motivate certain behavior or create sales enablement content that pushes prospects past the finish line. 1) Include relevant CTAs in your eBooks.

What You Gain (and Lose) With Ungated Content

Contently

Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. But lost in all this was whether the content itself was actually effective. After all, “lead generation” isn’t a measure of content quality. “If

MQL 39

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But don’t put off creating help content for too long as it can be a time saver for you and your customers.

Help 41

5 Ways You Can Use Visual Content to Increase Conversion Rates

Hubspot

The wrong visual content can kill conversions as quickly as the right visual content can increase them. In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t. 4) Integrate your social content with the rest of it.

6 Tools for Turning Content Consumers into Customers

Modern Marketing

by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. These six technologies can make delivering, optimizing and measuring your content easier. Content Management Systems.

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework.

SEO 107

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? To get attention, marketers need remarkable content to move their prospects through the traditional steps of awareness, interest, desire and action.

Content Mapping: Why It’s Important to Your B2B Buyer Personas

Crimson Marketing

Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?”

How Content Impacts the Buying Journey: ABM vs. Demand Gen

bizible

As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content. At its core, content is a demand generation tactic used to fill the top of the funnel with leads. To stay valuable, content needs to do the same.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

As our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value.

URL 63

The 2 Most Important Concepts For B2B Content Marketing Success

The Forward Observer

Are you overwhelmed thinking about how to launch a content marketing marketing effort? The interest in content marketing continues to grow. And despite the overwhelming majority of B2B marketers using content marketing as a tactic, perceptions of its effectiveness are mixed.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. And isn’t that the business every content marketer is in?

The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

Hubspot

That content is evergreen, and we thought, "Hey, maybe we should focus on that when we launch something new.". This is the story of that product -- and how we shifted our content strategy playbook for it. A Test of Evergreen Product Marketing Content and Organic Traffic.

The Content Hub: The Strategy 60% of Top Content Brands Are Using

Kapost

You’ve all heard it by now: up to 65% of content goes to waste. But as marketers, sometimes it’s hard to turn the “wasteful content train” around. But if you are in a hurry, here are the main sections so you can skip ahead: The Problem: Why Content Gets Wasted.

Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process?

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. However, the content types listed above were most popular. .