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Amobee integrates with LiveIntent, adding email to advertisers’ media plans

Liveintent

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. Unlike websites with full-page takeovers, there is no noise in a newsletter.

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15 Marketing Newsletters You Need to Follow

Scoop.it

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

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Advertising in local markets: A playbook for success

Martech

This marketing segmentation supports the development of targeted messaging and media plans for local markets. After identifying these segments, the chain can craft messages, offers and media strategies relating to each group’s preferences and lifestyle. Seasonal trends impact consumer behavior. New competitors.

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Why performance marketing alone won’t grow your brand

Liveintent

If you want to keep your favorite channels on your media plan, please do — but add to it ! How to start building brand awareness with ads in email newsletters. With email newsletters, you can start building brand awareness while diversifying your marketing channels. Getting started doesn’t have to be back-breaking.

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Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

Here are the top eight common missteps B2B organizations can make when establishing their brand on social media. First, it’s possible to post too much content. Clearly define your audience and their challenges and consistently publish content of value to connect meaningfully with the audiences who matters most.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

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Brand awareness: A marketer’s guide

Liveintent

B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. You go back to your media plan and diversify. You can launch native ads in email newsletters, for example, to reach audiences in nonintrusive ways. And, unlike many social media platforms, email isn’t overcrowded.