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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We’re gonna suggest you use your unspent budget on content marketing. But we’re also going to explain why.

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Accurate keywords are essential in contextual targeting

illumin

Content that uses specific and relevant keywords ensures that ads reach the correct audience. In addition to keywords, these systems use the surrounding context to choose an audience for the content. Contextual targeting proved to have a 48% lower CPC rate and a 41% lower vCPM rate than behavioral targeting.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Follow the link at the end of this blog post to download the full list of tips and access your free one-hour consultation for more bespoke advice and tactics. This leads to unnecessary CPC charges, reduced ROI and frustrates customers when they arrive at pages with out-of-stock items.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Engagement Engagement tracks the number of actions people make on your posted content. You can easily track the engagement metrics on your Facebook Meta Suite’s Insights page under the “ Content Overview ” section. More people engaging with your posts is evidence that your content is resonating with your users.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. In this way, content is a long play, winning trust over time. Let’s start with the business brass tacks.

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10 Social Media Copy Tips To Spark Conversation

Anyword

It depends on the platform and the types of content you’re promoting, but there’s a case to be made for slightly longer captions or copy on social media. In a test run by Anyword’s creative team, we found that for celebrity content, very short ads (about one to two words) had a 36% higher CTR than the average for celebrity content as a whole.