Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

NuSpark Consulting

JANUARY 21, 2012

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects. Content Marketing. Advertising Media Planning, Seventh Edition.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Convince & Convert

MARCH 10, 2015

How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically.

Best Practices 158

Best Practices Social Media Work Management Planning 158

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

DECEMBER 29, 2015

How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Oktopost

FEBRUARY 23, 2021

Ad buys and content marketing campaigns get launched, but measuring ROI on social media is a challenge. Establishing a social media marketing plan can organize things, but it still leaves loose ends and unknowns in the data. Update Your Social Media Plan.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

6sense

NOVEMBER 13, 2015

Modern marketers are facing business and technological imperatives to integrate, optimize and hone every facet of their work. The driving force behind these changes is a highly competitive market in which marketing initiatives must drive revenue. 360 Degrees of Predictive Intelligence.

Bombora 48

Bombora Advertising Agencies Intent Data Aggregators 48

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Valasys

MAY 6, 2021

Virtual marketing in some forms is also absolutely free for advertisers and provides a high Return On Investment (ROI). That’s the reason why the B2B marketers are increasingly adopting this popular mode of advertising. Why Choose Virtual Marketing. Content Marketing.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Outbound Engine

SEPTEMBER 16, 2019

(Marketing automation can help with this, but few platforms will write content for you. Check your Facebook business page, and maybe Instagram or Twitter if those are part of your social media plan. Most social media platforms will also suggest accounts you may like. OutboundEngine is one that does.)

Cold Calling 40

Cold Calling Spending Marketing Automation Services Social Media 40

Marketing Insider Group

FEBRUARY 7, 2012

When I read through the Forester Navigating Tech Marketing survey with Gibson Marketing Group and the results they reported I was initially surprised at how far apart Marketing Directors, CMOs/VPs and agencies really are.

Work Management 100

Work Management Advertising Agencies Paid Search Agency Planning 100

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. A robust content marketing strategy is key.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. A robust content marketing strategy is key.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. A robust content marketing strategy is key.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Give people a reason to visit the page, too, like giving them a code for a discount on registration or a piece of value-added content that is relevant to the audience.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. Welcome to Social Media ROI.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

RebelMouse

JUNE 7, 2018

Influencer marketing is quickly becoming a leading strategy for gaining the attention of the social ecosystem's massive audiences. Content from creators provides an. 11 times higher ROI than traditional methods. So even if you can't replatform your site right now, we can help you optimize your content.

Facebook 47

Facebook CMS Development Advertising Agencies Paid Search Agency 47

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. In short, collaboration and adoption need to go up and down, not just side to side.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Webbiquity

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Industrial Marketing Today

MAY 7, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Get the free “Step-by-Step Guide to Website (re)Design” now.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Industrial Marketing Today

JULY 9, 2010

There’s is no question that marketing departments do become a lot more efficient by automating many of these marketing tasks. However, is improving efficiency enough to justify investing in Marketing Automation? Or do we need to show a verifiable ROI? It is the second question that seems to cause the most problems.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

RebelMouse

SEPTEMBER 18, 2018

The announcement had publishers scrambling for new ways to diversify their main distribution strategy in hopes of retaining some sort of social ROI. After all, how are users supposed to find their content if not through the biggest social platform available? presidential election. Advertisers were quick to.

Facebook 47

Facebook CMS Development Enterprise Management Work Management 47

RebelMouse

APRIL 27, 2018

There's been a shift from trying to rely on social ROI alone to once again creating a web experience that keeps readers on site. Still, the oversaturation of content means that the race for. mounting algorithm changes have bogged down users and publishers alike, the concept of the website is coming back full force.

CMS Development 43

CMS Development Design Paid Search Agency Paper 43

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

RebelMouse

JULY 13, 2018

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) As you work through the details you’ll be empowered with the insights you need to create a present-day—and future— roadmap for where to focus.

Work Management 98

Work Management Privacy Protection Marketing Management Privacy 98

Martech

APRIL 27, 2022

Marketing analytics can surface insights that you weren’t aware of, like how offline and online channels work together and how each consumer interaction influences the final sale or lead or signup (e.g., marketing attribution ). It validates marketing expenses by tying ROI to initiatives. Media planning.

Marketing Attribution 129

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 129

Industrial Marketing Today

SEPTEMBER 20, 2010

Visit my company’s Web site to learn more about Boosting Your B2B Lead Generation ROI and Search Engine Optimization (SEO). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Why are you being soooo stubborn?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 16, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

SEPTEMBER 22, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

FEBRUARY 24, 2010

[link] Stefan Visual slideshow: "6 Required Competencies for Social Organizations" by @jaybaer [link] [link] Eric Torres Marketing isn't about campaigns anymore, it's always on. 6 things you need 2 incorporate into your social media plan.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

AUGUST 2, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121