Content Marketing Media Plans Online Marketing ROI 
Convince & Convert
MAY 25, 2010
This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. What other aspects of the marketing services business are likely to grow like that? Direct mail? Embrace Math. 17 Services.
Convince & Convert
APRIL 15, 2010
But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick.
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Convince & Convert
SEPTEMBER 22, 2010
It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. link] bagarner I agree – social media is about the “potential&# audience – or I would drill down further and say “potential engagement&#.
Convince & Convert
MAY 4, 2010
There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. In short, collaboration and adoption need to go up and down, not just side to side.
Convince & Convert
MARCH 25, 2010
Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.
Convince & Convert
JULY 20, 2010
It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.
Convince & Convert
AUGUST 16, 2010
Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)
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