Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. But no amount of paid spend can make up for weak content.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. It’s about the narrative, it’s about storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 359

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 359

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. The question is, of course, how do you optimize the customer experience? Then make the content relevant to the people you want to attract. And if you want to attract different types of people, be sure to create content to suit them.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

APRIL 3, 2024

In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. If you’re here, you probably have at least some idea of how important content marketing is to your business. They might not even be marketing people at all! What is a Business Case?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Of course, performance should never be left to chance. Choose unwisely and even your strongest content assets might fail. Inspiring brand examples of content marketing success. Want proof?

Content Marketing 99

Content Marketing Microsite Planning Paid Search Agency 99

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. Because they look great, and the content is (usually) good. Headlined by Airbnb’s new venture, here’s a look at some of May’s best content marketing. Airbnb: Airbnbmag.

Marketing AI 123

Marketing AI Brand Identity Branding Content Marketing 123

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Convince & Convert

OCTOBER 19, 2015

One cannot understand the reasons behind why another person would perform an action on their content until they have been in their shoes and performed action, too. Of course deliverable content is something that makes you feel better, but let’s look at what makes the reader feel better about the whole deal and how you can get them there.

Trigger Marketing 153

Trigger Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 153

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I’ve spent my entire career in digital media and content marketing.

Storytelling 51

Storytelling Process Brand Identity Branding 51

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Image attribution: Crew.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Content marketing is the new brochure.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

Contently

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

Newsletter 218

Newsletter Lead Scoring Lead Ranking Ad Building 218

DivvyHQ

AUGUST 21, 2019

I once thought, yes…of course a former journalist can be a content marketing writer. But after going through the evaluation and hiring process for a content marketing writer, I’m not so sure it’s that simple. Journalists and content marketing writers are actually very different professions.

Planning 45

Planning Content Marketing Paid Search Agency Storytelling 45

Anyword

JANUARY 15, 2020

From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. Leaning on two of their most valuable assets — storytelling expertise and hard-earned audience trust — many publishers have turned to branded content campaigns as a viable way to support their bottom lines.

Advertising Agencies 98

Advertising Agencies Brand Identity Branding Content 98

Contently

JUNE 30, 2016

Rachel Gogel is not a fan of the term “visual storytelling.” Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained.

Design 113

Design Content Marketing Planning Storytelling 113

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Research 93

Research Content Marketing Paid Search Agency Marketing Budget Creation 93

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. Should we change anything about our storytelling because of the COVID-19 situation? Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Animalz blog

JUNE 28, 2023

Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Sacra , a private markets research company, performs this magic daily. Essentially, investors needed a Bloomberg or Morningstar for private markets. Take an ounce of business analysis. Sounds like alchemy, or perhaps a fairy tale?

Research 68

Research Startups Comparison Storytelling 68

KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. Final Thoughts.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Parse.ly

OCTOBER 22, 2019

To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. For the less masochistic, tackle one per week to get a master class in content creation in less than three months! Masters of Scale | To scale you must master the art of storytelling.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

KoMarketing Associates

APRIL 2, 2013

Fortunately, in the world of content marketing, alive with visual storytelling and social sharing and interactive media, writer’s block increasingly has less of a chance of rearing its ugly head. Try ‘when,’ and of course, ‘who.’ Sometimes, the best course of action can be to take a break and clear your head.

Content Marketing 120

Content Marketing Content Storytelling Paper 120

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. We just hired a new content strategists (sup, Kema!) and she’s in the middle of a month-long crash course on data analysis. So content you post from your personal account will now get a boost. Susan, New York.

Content 167

Content Linkedin Facebook Analysis 167

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. Of course, some of them did wear Vans shoes.

Storytelling 98

Storytelling Content Viral Marketing Video Marketing 98

Hubspot

APRIL 28, 2020

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers are creative.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Take the time to review the most popular pieces of your content. What resonated most?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Contently

OCTOBER 25, 2017

Last month I started working at a Mexican e-commerce company as the content manager. The truth is that content marketing is pretty much new around here. Content marketing is a funny discipline. And once they do, marketing leaders panic. Unless, of course, the topic is content marketing.)

Marketing & Strategy 160

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 160

Convince & Convert

APRIL 24, 2012

He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. Specifically, how to produce interesting content and how to publish it on a regular basis. You can do the same in your business.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. While most companies are still working through the operational aspects of their content marketing strategy , we’ve seen a real acceleration of focus on scalable approaches to our beloved practice.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 85

ClickZ

FEBRUARY 19, 2020

The film offered a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Content Marketing Institute

DECEMBER 5, 2017

“Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford. The ability to distribute your story across multiple channels makes it even more effective, he adds. Widen: Online courses bring higher customer retention rate.

Class 97

Class Digital Asset Management Education Webinar Metrics 97

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. This content was distributed around the world after sponsored social media campaigns were launched.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81