Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. One of those is the endless pursuit brands have with being considered a great storyteller. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Or said another way, businesses are on a quest to help heroes overcome trials.

Content Marketing 259

Content Marketing Planning Paid Search Agency Content 259

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills.

Course 86

Course Training Content Marketing Budget Programs 86

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? The first one, of course!

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Contently

JANUARY 5, 2018

Content marketing is in a crisis. Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. How to Make Your Team More Productive.

Storytelling 166

Storytelling Newsletter Small Business Marketing Social Media 166

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Those degrees don’t exist, of course. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. But that’s OK.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. What makes a good digital marketing course?

Course 101

Course Training Work Management Planning 101

Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. It felt good to reconnect with others in the brand marketing community again, and it was fascinating to hear about what everyone had been up to. May, may have been the world’s first content marketing hero.

Content Marketing 126

Content Marketing Planning Content Storytelling 126

Convince & Convert

NOVEMBER 9, 2015

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. Don’t make me turn this storytelling van around, kids!

Storytelling 163

Storytelling Paid Search Agency Companies Forrester 163

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Contents 1. Video Storytelling Tips 3.1 The biggest lesson in content marketing is that the story shouldn’t be about you, but instead, what you do for others.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

OCTOBER 18, 2023

Journalistic content also has a narrative throughline. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. How Do Journalism and Content Marketing Differ? Credibility is critical for journalistic content marketing.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. It’s about the narrative, it’s about storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. It’s a clash of titans, a showdown between the tried-and-true methods of the past and the avant-garde allure of modern storytelling.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. The question is, of course, how do you optimize the customer experience? Then make the content relevant to the people you want to attract. And if you want to attract different types of people, be sure to create content to suit them.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

NOVEMBER 28, 2022

That is why 80% of CEOs are unhappy with the job marketing is doing. So what is marketing going to do now? The Content Marketing Imperative. The main point: The world has changed, most marketing stinks, and as marketers, we need to create content that attracts and converts new buyers based on helpful information.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

Tomorrow People

DECEMBER 11, 2018

Successful content marketers put their audience’s informational needs before their own desire to drive sales. The result, of course, won’t be what you hoped for. Of course, most of us know you can’t transform an icy lump into a sizzling dinner without letting it thaw. You’ve just got home and you’re hungry. In the CMI.

Content Marketing 153

Content Marketing Lead Scoring Lead Ranking Content 153

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Contents 1.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Contently

SEPTEMBER 21, 2021

Consumers crave educational courses. I’ve been relentlessly bullish on educational courses as the future of content marketing. Our research bears this out—58 percent of consumers said they were likely to take a free course created by a brand. Social impact storytelling drives purchase consideration.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Webbiquity

DECEMBER 6, 2022

The Biggest Challenge in B2B Social Media Marketing. While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. The Top Social Networks for B2B Marketing. Per the report, there are: 93.6

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. GoPro consistently does an incredible job with video content, as seen on the company’s YouTube page. But, why just use one smartphone or GoPro?

Storytelling 150

Storytelling Video Marketing Campaigns Case Study 150

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. The Power Of Visual Storytelling. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. The Power of Visual Storytelling from NewsCred. Content Marketing'

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! The state of brand storytelling in the early 2000s. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. You might be wondering now how this might be applicable to digital marketing. Much has been made of Serial’s storytelling structure. I promise you, it is. Stay with me.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

ANNUITAS

SEPTEMBER 9, 2015

As I was walking down the hallway to get to the opening keynote at Content Marketing World this morning, I passed rows and rows of amazing movie posters. The theme this year is Bright Lights, Big Content and it pulls directly from the Hollywood storytelling tradition, riffing on the classic images from the movies we all know and love.

Content Marketing 100

Content Marketing Planning Work Management Marketing Management 100

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of?

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Content Standard

JUNE 24, 2016

. “The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58