Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Sound right? But your lead magnets?

Sales Qualified Leads 363

Sales Qualified Leads Lead Ranking Lead Scoring Leads 363

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. They are different.

Demand Generation Agencies 314

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 314

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Who are known contacts in the buying groups and are they engaged?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Market explorer. It’s certainly one of ours.

Paid Content 321

Paid Content Budget Programs Research Marketing Analytics Tools 321

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 293

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 293

Act-On

DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets. But it doesn’t need to be.

Marketing Automation Services 287

Marketing Automation Services Marketing Automation Automation Advertising Agencies 287

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. LinkedIn provides various tools that allow marketers to quickly develop and launch effective ads without spending tons of money. LinkedIn Ads. LinkedIn Groups.

Lead Scoring 362

Lead Scoring Lead Ranking Linkedin B2B Marketing 362

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide. Sounds awesome, right?

Top of Funnel 339

Top of Funnel Lead Ranking Content Marketing Work Management 339

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Once they do, your company has the information it needs to make contact. You need to determine why a target audience isn’t making the contact you need. You Don’t Have What It Takes to Convert The marketing funnel is all about conversions.

Top of Funnel 318

Top of Funnel Sales Qualified Leads Leads Marketing Qualified Leads 318

The Point

APRIL 4, 2024

Here are the findings that stand out as potentially having the most significance for demand marketers: According to the report, user demand for gated B2B content rose 14.3% This is especially true for C-level contacts, who overwhelmingly opt for short-form, easily digestible content like cheat sheets and executive guides.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Webbiquity

MAY 26, 2022

Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. But in order to be successful with your small business online marketing, you need to implement the right strategies. Email marketing is an incredibly powerful tool – if used correctly!

Small Business Marketing 347

Small Business Marketing Marketing Automation Services Tips Marketing Budget 347

SendX

MARCH 3, 2021

Marketing is best when it feels genuine. This is especially true in email marketing. Yet, many marketers use no-reply email addresses in various ways, from automating contact form responses to full email marketing campaigns. This is invaluable for market research and keeping up to date on trends.

Autoresponders 369

Autoresponders CAN-SPAM Deliverability Customer Satisfaction 369

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. What is an email marketing checklist? Table of Contents Getting to the Inbox 1.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Marketing Insider Group

JUNE 15, 2021

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. According to a Business Insider report on the state of the influencer marketing industry, a staggering 96% of U.S. Follow these six tips for starting an influencer marketing program from the ground up.

Tips 363

Tips Advertising Agencies Work Management Guidelines 363

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 315

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 315

Marketing Insider Group

FEBRUARY 17, 2021

Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. Contact people who have liked, shared, or linked to similar content.

Marketing Agencies 2 363

Marketing Agencies 2 Content Paid Search Agency Interactive Marketing 363

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Use the quick tips and proven examples provided here to build an effective marketing campaign.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Webbiquity

JULY 6, 2021

Another way to ensure great customer service is by personalizing your marketing. Their website includes a contact us webpage where they include several contact options. They have included a contact form, phone number, and email address that people can use to reach them.

Churn Rate 335

Churn Rate Work Management Marketing Management Comparison 335

Marketing Insider Group

JUNE 3, 2024

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. This guide will share insightful tips for how to make eCards an integral part of your marketing strategy.

Marketing Strategy 305

Marketing Strategy Marketing & Strategy Tips Advertising Agencies 305

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool.

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Budget Programs 309

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Organization 318

Organization Media Cost Per Click Brand Identity 318

Marketing Insider Group

JUNE 18, 2024

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.

AIDA 301

AIDA Lead Ranking Top of Funnel Marketing AI 301

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Automation Work Management 312