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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

The platform’s programmatic advertising technology, combined with its extensive account data foundation, allows users to reach both known and unknown contacts within their target accounts. The platform provides intent signals from Bombora, account and contact discovery for best-fit accounts, and intelligent data curation.

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Why B2B marketers get their signals crossed

Martech

Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. This is how ZoomInfo describes intent data based on signal strength: “Derived intent signals are a mix of first-party and third-party signals. ZoomInfo, “What is intent data?”

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

Visitor identification software profiles website visitors, offering details like company affiliation, contact information, and browsing behavior. provides account intelligence and analytics for B2B companies, using multi-channel intent signals to identify in-market buyers. What is Visitor Identification Software?

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AI Tasks and Tools for SDR Success

Heinz Marketing

Prospecting and Lead Generation Challenge : Finding qualified leads is time-consuming, and SDRs often spend hours searching for contact information and gathering data to assess lead quality. Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info.

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Intent Signal Data 101

Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them. This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? What exactly is first-party, second-party and third-party data?

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Winter 2024 Updates: ZoomInfo Delivers Advanced AI-Powered Signals that Remove Guesswork from Prospecting

Zoominfo

Around 98% of them remain anonymous throughout the buying journey, with only about 2% providing contact information via a website form-fill. Leveraging our industry-leading contact data and GTM AI, ZoomInfos WebSight Buyer ID examines anonymous visitors and identifies the ones who are high-value contacts within your buying group.

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GTM Intelligence: the Next Big Thing in B2B Sales & Marketing

Zoominfo

Heres how: Dynamic, Accurate Data : ZoomInfos GTM Data Universe provides a constantly updated, comprehensive view of 100M+ companies , 500M+ contacts , and billions of signals like funding announcements and role changes. What is GTM Intelligence? First, we want to define this new approach.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals.