BenchmarkONE

MAY 22, 2019

Chances are you use marketing automation, or are planning on using marketing automation in the near future. Emailmonday’s Ultimate Marketing Automation Stats found that, on average, 51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.

Marketing Automation Services 82

Marketing Automation Services Consulting Marketing Automation Work Management 82

Hinge Marketing

FEBRUARY 23, 2022

There’s a popular saying that “time waits for no one”—and that seems to be especially true for consulting firms. In this article, we preview the 2022 High Growth Study: Consulting Edition by outlining the four key advantages high growth consulting firms realized on their path to growth and profitability. Get access here.

Work Management 67

Work Management Marketing Management Consulting Peer-to-peer 67

KoMarketing Associates

APRIL 20, 2022

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. This was compared to 20.6% The Pitfalls of Hosting Virtual Marketing Events. in the previous quarter, and the rate of 91.3%

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

NOVEMBER 30, 2022

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space. In the future, the majority of marketers (76%) “agree/strongly agree” that they would like to diversify their virtual event offerings. This is compared to 20.6%

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

KoMarketing Associates

NOVEMBER 29, 2022

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. That being said, marketers are still preparing for unexpected roadblocks that may arise following the Covid-19 pandemic. This is compared to 20.6%

Personalization 218

Personalization Planning Conference Statistics 218

Act-On

NOVEMBER 15, 2023

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. But here’s the thing.

Marketing Automation Services 219

Marketing Automation Services Marketing Automation ROI Automation 219

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 301

Statistics Video Marketing High Quality Lead Stats 301

Optinmonster

MARCH 11, 2022

WooCommerce is one of the most well-known WordPress plugins on the market. If you plan on running a bigger business, you need to contact the WooCommerce team for a consultation call. 11 Best WordPress Marketing Plugins (Compared). All plans include the Stripe integration. WooCommerce. A wide variety of themes.

Best Practices 83

Best Practices eCommerce Pricing Price 83

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. Implications for Content Marketing For content marketers, this shift calls for a strategic reassessment.

Social Media 235

Social Media Social Marketing Media Content Marketing 235

KoMarketing Associates

APRIL 26, 2022

Now, new research indicates that more marketers are looking to determine how the metaverse fits into their strategies. Unsupervised recently shared the results of its survey that asked 802 marketers their current views on the metaverse, and 60% admitted that they don’t fully understand it. Finding Success Through B2B Marketing Events.

Planning 198

Planning Statistics Marketing & Strategy B2B Marketing 198

Mailmunch

MARCH 29, 2021

Are you looking for an average 4,300% ROI on your next marketing campaign? Let’s talk about why you should consider free email marketing services for your brand. What is Email Marketing? Email marketing is crucial to the success of any business. How to Choose the Best Free Email Marketing Software?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. You also need to put that data to work with a strong content marketing program.

Search Marketing 277

Search Marketing Google Optimization Tips 277

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 220

Work Management Marketing Management B2B Marketing B2B 220

Hinge Marketing

APRIL 11, 2018

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers.

Consulting 48

Consulting Marketing AI Planning Marketing Management 48

Marketing Insider Group

JANUARY 9, 2023

Domain authority is a numeric score, developed by Moz, that represents how likely a website is to rank on search engine results pages (SERPs) compared to its competitors. To truly understand where your website stands, you must compare your score to that of similar sites. appeared first on Marketing Insider Group. Spam Score.

Domain 317

Domain Lead Scoring Lead Ranking SERP 317

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Why Pinterest? Doing research on your target audience?

Paid Content 118

Paid Content Search Marketing Promotion Advertising Agencies 118

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

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B2B Marketing Traction

DECEMBER 12, 2014

A good marketing consultant delivers solutions, implementation and results. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. I try to acknowledge the work and effort that has gone into marketing design in the past.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

The Marketing Blender

MAY 13, 2024

In B2B marketing, professional services is an industry that requires a specialized approach. The marketing and sales environment for B2B professional services is a highly relationship-based nurturing and selling environment. Why Is Marketing B2B Professional Services So Hard? Watch this episode of The Marketing Blender Show now.

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Why We Undertook This Study At Marketing Insider Group, we’re constantly exploring new frontiers in content creation. Cost: AI content creation proved more cost-effective compared to human content.

Marketing AI 244

Marketing AI Lead Ranking Research Guidelines 244

GrowPowerful

AUGUST 31, 2022

But the demand for interim—or, fractional—sales and marketing models, which has recently become the driving factor behind growth and revenue for companies, is just now taking off. Hedging your bets on one full-time employee to oversee all marketing and revenue operations could potentially be a waste of your time, funds, and attention.

CMO 52

CMO B2B Thought Leadership Work Management Thought Leadership 52

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. Download the 2018 High Growth Study: Consulting Firm Edition. High-Growth Marketing. About the Study.

Consulting 64

Consulting Research Peer-to-peer Marketing Budget 64

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 209

Marketing Budget Work Management Marketing Management Marketing Budget Creation 209

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing.

Advertising Agencies 316

Advertising Agencies Advertisements Advertising Paid Search Agency 316

Marketing Insider Group

AUGUST 5, 2020

There is surprisingly a lot of controversy surrounding marketing automation from both marketers and consumers. Apart from the fear that automated robots will steal away millions of jobs, many claim that it eliminates the human touch in marketing that is so critical for lead nurturing. Creates New Roles in Marketing.

Enterprise Management 333

Enterprise Management Automation Work Management Marketing Management 333

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Quick Takeaways. Image: CMI.

Lead Ranking 276

Lead Ranking Lead Scoring CMS Development Content Marketing 276

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. It’s no surprise then that even though 91% of brands today use content marketing , only 9% are fully satisfied with their results. How web analytics can help you improve content marketing. 9 percent?! Quick Takeaways.

Analytics 253

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 253

Hubspot

NOVEMBER 22, 2017

How to Be a Consultant in 9 Simple Steps. Choose a target market. You might be ready to become a consultant, but it can be difficult to know where to start. You might be ready to become a consultant, but it can be difficult to know where to start. Here are nine steps to becoming a consultant. Consulting Goals.

Consulting 88

Consulting Work Management Marketing Management Lead Ranking 88

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. Quick Takeaways.

Tactics 262

Tactics B2B Marketing Work Management Planning 262

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 217

Paid Content Distribution Cost Per Thousand Budget Programs 217

Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. However, many C-suite executives now see marketing as a critical player in a company’s overall rise and expansion. What CEOs Want from Marketing Departments and CMOs .

Marketing Agencies 2 322

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 322

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. When you activate your employees, though, it’s marketing magic.

Trends 340

Trends Work Management Peer-to-peer Marketing Management 340

Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . In this new world of social, more consumers are going to be testing these boundaries with businesses through DEI (Diversity, Equity, and Inclusion) marketing. Nano & Micro-influencers for DEI Marketing. Never Forget Authenticity .

Paid Search Agency 166

Paid Search Agency Advertising Agencies Marketing & Strategy Social Media 166

Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing. Here’s why. Quick Takeaways.

Branding 309

Branding Brand Identity Paid Search Agency Marketing & Strategy 309