Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). I think, long- term, that’s a smart play. Jay: Tell us, good sir, if we have a social media stat of the week. Listen Now. Eric: Yeah.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

SEPTEMBER 15, 2020

Consider these stats: 68% of online experiences begin with a search engine. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Get A Free Consultation. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Get A Free Consultation. Here’s how we approach it.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Adobe Experience Cloud Blog

MAY 12, 2016

Joe started by highlighting a few problems that marketing organizations are facing today—a sharp decay curve in their subscriber’s interest and attention, the fact that the MQL (marketing qualified lead) is subjective and therefore “eating” marketing, and that inbound is a long-tail strategy that takes a while to fully demonstrate its ROI.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Single Grain

AUGUST 30, 2019

Get A Free Consultation. Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure that your content hits all the bullets I listed above, because if it doesn’t, it won’t be long until someone else creates something that does. Get A Free Consultation.

SEO 89

SEO Long Tail Marketing Dwell Amazon 89

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Anyway, let’s keep moving on because we could keep talking about this for a long time. Listen Now. DJ Waldow: OK. Eric: It is.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Directive Agency

JULY 7, 2017

In the B2B space there’s a good chance that your end customers aren’t necessarily searching your primary or even long tail keywords. They want strategies, trends, and stats to help them better manage their company. This means that they need to connect with and nurture these leads over a long period of time.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Single Grain

FEBRUARY 19, 2020

Get A Free Consultation. Dwell Time : How long a user spends on your site. Get A Free Consultation. Consider these stats: More than 66 million Americans own a smart speaker (about 25% of the adult population!). Why You Should Use Long-Tail Keywords in Your SEO Campaign. Google’s main focus is the user.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Single Grain

OCTOBER 6, 2020

Book My Free Content Marketing (and Updating) Consultation. Update any stats/facts/quotes and make sure all links to sources are no more than ~2 years old. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? How I Gathered the Data.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Single Grain

AUGUST 28, 2019

Get A Free Consultation. There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme. It’s more than 5,000 words long and ranks for hundreds of keywords on its own. Get A Free Consultation. What Are Power Pages? It has more than 900 backlinks. It ranks for 788 keywords.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Single Grain

JUNE 26, 2020

Get A Free Consultation. Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords.

Traffic 145

Traffic Paid Content SEO Organization 145

Convince & Convert

SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. Great findings especially about the longer headlines as I tend to be a bit long winded so that definitely is one to jot down.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Because they have the long term optimization and math experience to do it well. You have I think a related social media stat of the week. Listen Now. Eric : Yeah.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Single Grain

NOVEMBER 20, 2020

Book My Free SEO/Marketing Consultation . ” In fact, check these stats out: Ahrefs' crawler is the second-most active after Google (outperforming Bing, Yandex and Yahoo). Why You Should Use Long-Tail Keywords in Your SEO Campaign. * How Long Does It Really Take to Rank on Google? * Keyword Research.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Convert

SEPTEMBER 8, 2021

Need a high volume of traffic to run, especially if you want stat sig so that you can trust your results and not see false positives or negatives (type 1 and type 2 errors), and stat power to measure smaller % lift. This will then give you a time frame for how long you need to run to be able to detect the minimum lift.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Single Grain

JANUARY 29, 2020

Get A Free Consultation. Your competitors are likely already taking steps to improve their rankings in the SERPs, because acquiring customers via inbound marketing is a long-term strategy that no SaaS company can afford to ignore. Get A Free Consultation. 5 Reasons How SEO Benefits SaaS Organizations.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Single Grain

DECEMBER 23, 2019

Book My Free Marketing Consultation. You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords). Optimize ad campaigns for long-tail keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Trend #1: PPC Automation.

PPC 96

PPC Paid Content Marketing AI Trends 96

Single Grain

MAY 5, 2020

Book My Free Marketing Consultation . And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords. Book My Free Marketing Consultation . Book My Free Marketing Consultation .

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Single Grain

AUGUST 20, 2020

Get A Free Consultation. Get A Free Consultation. Infographics and high-quality, data-driven blog posts are great for link building – as long as the focus is always on the content itself, and not self-promotion. Get A Free Consultation. Long-form content is typically a good choice here. Add images/graphs/videos.

SEO 138

SEO FAQ Lead Scoring Lead Ranking 138

Hubspot

SEPTEMBER 21, 2012

And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. A page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing. Like the back of their hand, in fact. Lead-gen offer.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Single Grain

JANUARY 15, 2020

Get A Free Consultation. Get A Free Consultation. When it comes to lead generation, both paid and organic distribution channels have their own benefits: Organic channels like SEO are great for lead generation in the long-term. Get A Free Consultation. The stats on social media are not to be dismissed: There are 3.2

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

SEPTEMBER 10, 2019

Even though the days of content mills are long gone, there are other, much more valuable ways to leverage content marketing. Get A Free Consultation. Get A Free Consultation. So why does long form content work better? That added level of personalization goes a long way. Get A Free Consultation.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Hubspot

OCTOBER 10, 2019

Rather than breaking news content, which includes recent announcements, events, or information that might become outdated or unimportant months after it happens, evergreen content often includes tips, tricks, or stats that won't require major updates or rewrites quickly after publishing. Seek out content from contributors.

Blogger 15

Blogger Hubspot Lead Scoring Lead Ranking 15

Single Grain

JULY 3, 2019

Get A Free Consultation. Batching content helps you avoid chasing your tail. Then create an infographic out of some of the stats you talk about. Get A Free Consultation. It took a long time to build an audience to 100,000 a month. Get A Free Consultation. Click here to download your free guide right now!

Spending 105

Spending Ad Building Marketing & Strategy Youtube 105

Convert

AUGUST 25, 2021

Running the tests for too long Not running the tests long enough Running too many tests at the same time Testing at the wrong time, or Setting up the test the wrong way. According to Rand Fishkin from Moz , as long as you’re not making insane changes to your page, you should see CRO and SEO as teammates — not opposing factors.

Work Management 98

Work Management Budget Programs Optimization Marketing Management 98

Albacross

MAY 22, 2019

Nope, not by a long shot. Some CTAs that you might want to experiment with include: Book a 30-minute non-obligatory consultation. Negative example: Book a consultation. Positive example: Book a 30-minute non-obligatory consultation. Positive example: Book a 30-minute non-obligatory consultation. Still too high.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

seo.co

JANUARY 15, 2021

Infographics visually represent data, which makes them aesthetically appealing, informative, interesting, and best of all—easy to share (as long as they’re executed correctly). As a side note, this is an excellent strategy for optimizing for long-tail keywords. Comment follow-ups. Product reviews. Tool lists.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Convert

JULY 18, 2022

Without adequate traffic, your experiments will not reach statistical significance and may run for a long time. Consult people who have used A/B testing tools extensively, your team, and also see what competitors or other players in your niche use. Frequentist or Bayesian stats? Frequentist two-tailed z tests.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Hubspot

AUGUST 7, 2018

You’re also generating some major ROI for your company, as these content marketing stats demonstrate: Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. Your goals could range from attracting more visitors to your site to generating more leads to anything in between — as long as they’re SMART goals.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

Single Grain

DECEMBER 6, 2019

Get A Free Consultation. Get A Free Consultation. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. Get A Free Consultation.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160